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Work experience

Strategy and Business Development Director

from 12.2024 to 12.2025 (1 year)
Dentsu Ukraine, Київ (Маркетинг, реклама, PR)

•Advised senior stakeholders on growth strategy, business model optimization, and KPI frameworks to drive sustainable revenue and margin improvement.
•Identified and assessed new market entry, diversification, and partnership opportunities through market, competitive, and financial analysis.
•Designed and delivered data-driven, non-standard solutions addressing complex business challenges across marketing, technology, and operations.
•Conducted startup and vendor due diligence, including commercial evaluation and integration planning.
•Supported end-to-end business development efforts: opportunity origination, proposal development, pitching, and client onboarding.
•Collaborated with cross-functional teams to translate strategic recommendations into scalable execution and measurable outcomes.

Business Intelligence Expert

from 07.2021 to 11.2024 (3 years 5 months)
Kantar, Київ (Маркетинг, реклама, PR)

•Development of the business analysis direction.
•Business Consulting: use data analytics to make real-time adjustments and optimizations to improve campaign effectiveness, find new sources of business.
•Develop comprehensive and data-driven media strategies that align with clients' overall marketing plans.
•Stay up-to-date with industry trends, emerging technologies, and innovations in media and advertising.

Strategic and Planning Director

from 10.2017 to 04.2021 (3 years 7 months)
Initiative Media agency, razom communications, Киев (ЗМІ, медіа)

I. Managing the process of strategic product developing for current clients and NB
•deep dive into insights, source of business based on the analysis of competitors' strategies, consumer behavior
•analysis of factors that affect the achievement of business KPIs and risk assessment based on econometric modeling under different scenarios
•creating of non-standard projects and mechanics
•conjoint development of communication ideas with creative agencies
•coordination work of internal departments and contractors of the company to achieve results
•creating and presentation media and communication strategies for clients both local and international
•control / implementation of strategies for network / local client (IDS Borjomi, Metro Cash and Carry, monobank, LEGO, Carlsberg, Unilever, Lantmannen, Watsons, Turkish Airlines, OTP, Arterium, etc)

II. Development of new products /approaches/instruments
•campaign optimization, automation of processes in the analysis of indicators of placement quality
•approaches in using Big Data to build segments and launch targeted campaigns through DMP
•development of planning instruments
•creating the tools for assessing business KPIs

ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets

Head of Data Science

from 10.2017 to 04.2021 (3 years 7 months)
Initiative Media agency, razom communications, Киев (ЗМІ, медіа)

•analysis of the target audience, consumers behavior for tenders, strategies
•development of models / forecasts for media plans argumentation
•trends report preparation
•communication with global partners, implementation international experience, research, programs, mathematical sales models for Ukrainian market

Strategic researcher

from 10.2016 to 09.2017 (1 year)
Performics, Publicis One, Киев (Media)

•evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
•analysis of marketing research results and their visualization

Analyst - logistics

from 02.2016 to 09.2016 (8 months)
DT Ukraine, Киев (Transportation and logistics)

•forecasting of short-term and long-term budgets KPIs
•preparation of reports for managers
•factor analysis of business segments
•development of measures to improve financial KPIs

Project manager

from 06.2015 to 01.2016 (8 months)
Q&Q Research, Киев (research company)

•negotiating with clients at all stages of the project, proposals preparation
•research tools development
•analysis of market trends, segmentation, choosing and development of priority areas, forecasting their dynamics, analysis and evaluation of competitors' strategies
•preparation of analytical reports and presentations

Assistant of Economic Cybernetics Department

from 09.2010 to 05.2015 (4 years 9 months)
National Aviation University, Киев (Education and science)

•organization and holding of international conferences, seminars, lecturing

Education

National Aviation University

Economic Cybernetic, Киев
Higher, from 2005 to 2010 (5 years)

Knowledge and skills

• Google Analytics
• Google Ads
• Ability to analyze
• SQL
• Google
• MS Power BI
• SimilarWeb
• Delphi
• Advertising
• VBA
• MS SQL Server
• Looker Studio
• Galileo
• Statistica
• EViews
• Markdata
• Gemius
• R-Studio

Additional information

Manager position (up to 15 team members)
5+ years of overall experience in sales and strategic/digital/econometric fields
Creating and presentation media and communication strategies for clients
Development of new products / approaches in planning / optimization of placement/ consumer segmentation / analysis of business KPIs achievement
Strong analytical skills