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Work experience

Strategy and Business Development Director

from 12.2024 to 12.2025 (1 year)
Dentsu Ukraine, Київ (Маркетинг, реклама, PR)

- Strategic Growth: Advised stakeholders on growth strategies and business margin optimization.
- Investment Evaluation: Conducted commercial Due Diligence and oversaw the integration of tech startups into the group's business processes.
Innovation: Designed data-centric solutions to solve complex business challenges at the intersection of marketing and technology.
- Performance Optimization: Implemented innovative solutions to enhance product quality and significantly reduce delivery timelines.

Business Intelligence Expert

from 07.2021 to 11.2024 (3 years 5 months)
Kantar, Київ (Маркетинг, реклама, PR)

- Global Solutions Development: Co-developed innovative technologies in collaboration with Polish and Indian hubs for international clients across global markets.
- Decision Support Systems: Built tools for controlling, forecasting, and enhancing the efficiency of strategic decision-making.
- Business Intelligence: Developed methodologies to identify business growth points and audit marketing strategy effectiveness.
- Econometrics: Created mathematical models for market dynamics forecasting.

Strategic and Planning Director

from 10.2017 to 04.2021 (3 years 7 months)
Initiative Media agency, razom communications, Київ (ЗМІ, медіа)

- Portfolio Management: Orchestrated strategic development for a portfolio of global brands (LEGO, Carlsberg, Unilever, IDS Borjomi, etc.).
- Scale & Growth: Delivered multi-fold business scaling and client portfolio expansion by implementing high-performance account management strategies.
- Product Innovation: Engineered proprietary tools for business KPI assessment and placement quality automation.

ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets

Head of Data Science

from 10.2017 to 04.2021 (3 years 7 months)
Initiative Media agency, razom communications, Київ (ЗМІ, медіа)

- Data Science Leadership: Spearheaded the Data Science department, implementing sales forecasting models based on Big Data
- Communication with global partners, implementation international experience, research, programs for Ukrainian market

Strategic researcher

from 10.2016 to 09.2017 (1 year)
Performics, Publicis One, Київ (ЗМІ, медіа)

- Evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
- Analysis of marketing research results and their visualization

Analyst - logistics

from 02.2016 to 09.2016 (8 months)
DT Ukraine, Київ (Транспорт, логістика)

- forecasting of short-term and long-term budgets KPIs
- preparation of reports for managers
- factor analysis of business segments
- development of measures to improve financial KPIs

Project manager

from 06.2015 to 01.2016 (8 months)
Q&Q Research, Київ (Маркетинг, реклама, PR)

- negotiating with clients at all stages of the project, proposals preparation
- research tools development
- analysis of market trends, segmentation, choosing and development of priority areas, forecasting their dynamics, analysis and evaluation of competitors' strategies
- preparation of analytical reports and presentations

Assistant of Economic Cybernetics Department

from 09.2010 to 05.2015 (4 years 9 months)
National Aviation University, Київ (Освіта, наука)

Organization and holding of international conferences, seminars, lecturing

Education

National Aviation University

Economic Cybernetic, Киев
Higher, from 2005 to 2010 (5 years)

Knowledge and skills

• Google Analytics
• Google Ads
• VBA
• MS SQL Server
• Statistica
• Gemius
• Strategic Partnerships
• Cross-functional Team Leadership
• Big Data Analytics
• Marketing Effectiveness
• Media Strategy
• Business development
• Data Intelligence

Additional information

With 12+ years of experience at the intersection of strategy, data, and business process management, I specialize in the synergy between traditional operational management and high-tech innovation. My mission is to engineer products that automate routine tasks and unlock space for strategic scaling.
My most significant milestone includes achieving multi-fold business growth within a single year. I don’t just manage, I transform business models to maximize ROI and operational efficiency.

Core Expertise:

- Business Architecture: Designing growth models and optimizing complex KPI frameworks.
- Synergy & Partnerships: Identifying and integrating strategic partners and startups (Due Diligence).
- Operational Excellence: Process automation and leading cross-functional teams of up to 20 members.
- Product Development: Creating data-driven products powered by Big Data and econometric modeling.

I believe that a superior product is the result of aligning the right talent with calculated logic.