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Work experience

Senior Communication manager

from 03.2023 to 11.2024 (1 year 9 months)
Level Media, Київ (Маркетинг, реклама, PR)

Clients: OLX, Ministry of Health of Ukraine, ROCHE, Nature Product (Lacalut), Ananta Medicare Ukraine ltd
Areas of work: website creation, digital promotion strategy, brand management strategy in social networks (FAcebook, Instagram, LinkedIn, Telegram), creative development (static and animation), media strategy (PPC)
•Communications management:
Organization of team work and commands of other departments on projects
•Analysis and reporting:
Analysis of advertising campaigns and timely notification of controversial situations to improve performance. Especially for Facebook campaigns
•Budget control:
Monitoring and control of clients' advertising budgets
Payment control
•Compliance with deadlines:
Control of deadlines for all projects - everything seems to be without delays
•Project management:
Coordination of department work on all projects
Achievements - brought the Ministry of Health out of a chaotic work level
Preparation of commercial offers

Project manager

from 01.2022 to 08.2022 (8 months)
Saphira, Киев (Marketing, advertising, and PR)

Managing software development, digital marketing, sales or design projects throughout all phases: initiating, planning, executing, monitoring, controlling and closing
Responsibility for creating and specifying project plans, ensuring that all projects are delivered on time, within budget and at the highest quality
Leading an agile and interdisciplinary team and motivating colleagues to achieve excellent results
The team building and people management skills are what makes me great at communicating with clients and my colleagues

Marketing Project manager (Account Director)

from 12.2015 to 06.2021 (5 years 7 months)
ALMIRA GROUP, Kyiv (Marketing and Advertising Solutions)

Clients: Pepsico, Alpenfarma, ARGO, BASF, Monsanto
http://pepsico.ua

Work benefits:
• Pepsico’s brands work experience
• Pack work experience: new packs creation (team inspiration, references), rebranding
• Monitoring of contributors activity
• I-net support promo coordination

Key contributions:
• Immersion in work with the launch of rebranded product (deep collaboration with all main label print houses). BTL materials creation for campaigns
• Expert support of the rebranding of Beauty Studio “Figura” / fashion - style (positioning, KV, branding & materials creation)

Managing Director

from 09.2012 to 08.2014 (2 years)
Encore Production Service, Kyiv (Full service production agency)

Work benefits:
• Team building (creating best team for managing all production processes frpm prints to insibe/outsibe branding for different events)
• Budgeting, client-bank processing, 1C accounting (making bills)
• Making/controlling of all company component
• New Bus
• Control of all stages of production
• Production of outstanding materials taking into account creative and marketing aims

Key contributions:
• Team building
• Financial account
• Work with 1С acc/prog
• Control and distribution of financial streams
• Responsibility (plus material) for final result

Senior Account Manager/Account Director

from 03.2008 to 01.2013 (4 years 11 months)
Tabasco, Kyiv (Full service advertising agency)

Clients: Credit Europe Bank, MacChocolate, UNL (lottery), UNO (United Nations, social (home violence) project)

Work benefits:
• Experience work with big volumes of daily tasks (approx. 8 tasks a day+45 projects in work (including creation of launch campaigns of the product as one project))
• Correspondence and meetings mostly in English
• Stress management (according to systemization & optimization of work process with client)
• Every day status/timing
• Immersion in social projects (domestic violence)
• Collection and analysis of information on competitors
• Taking active part in brand storming/ idea creation
• Designer motivation
• Photo shootings, Video making

Key contributions:
• Friendly trustful relationships mostly with all clients
• Skill of expensive projects sell to obtain maximum income (100% in some, not profile projects)
• Creation of comfortable projects’ sheet (excel file) for every day work status
• Bringing clients in to the new projects
• New business

Account Director

from 08.2005 to 03.2008 (2 years 8 months)
Adam Smith Advertising, Kyiv (Full service local adv. company)

Clients: STOLETOV, TRINO, NUTRICIA (Nutricia, NUTRILON, pap “Малышка”, “Малютка”, “Малютка Плюс”, NUTRICIA), Ukrainian Development Partners (Novopecherskye Lipki), Levada, Ruukki, MOBILOCHKA, Agro-Oven, British American Tobacco

Work benefits:
• Briefing clients and all agency departments
• Control of client tasks execution according to brand strategy and brand book
• Time and traffic planning, team building
• Take part in presentation agency to the new clients
• Selling creative strategies, ideas to the clients
• Common work with all Agency departments to present works to the clients, developing strategies
• Coordination of photo shooting
• Work with suppliers – Print, Production Houses, PR, Direct Mail Agencies
• Budget planning, control of it’s execution, control of financial flows and indicators, reporting to Director
• Presentations Creation
• Collaboration with all Agency Departments & Holding Agencies (marketing, creative, production – departments; Media, BTL, PR – Agencies)


Key contributions:
• Good trustful relations with clients; hard, non profiled tasks realization, system work process skill
• Developing of own brief forms for client’s comfort and better creative department understanding (because of their simplicity)
• Annually budget planning, monthly cash flow planning
• Photo shooting organization as production manager (castings, work with photograph, etc.)
• Video shooting and making sponsor’s video

Education

National Pedagogic University

French & English languages and foreign literature, specialist (daily ed.), Киев
Higher, from 1998 to 2003 (5 years)

2004 PC accommodation course. Certificated
2005 Training “Affective Sells” (T. Kashpur – business coach)
2005 Training “Team Work” (T. Kashpur – business coach)
2006 Training “Time Management” (T. Kashpur – business coach)
2017 To grow up in crises by D. Rosenfeld (marketing coach)
2019 Agile/Scrum (Coursera)

Language proficiencies

• English — above average
• French — average

Additional information

Experienced project manager/account director in the biggest advertising agencies. Brand communications experience. Marketing support of 360° campaigns experience across the marketing mix (traditional and digital advertising, PR, events).
New brand building.
Deep understanding of marketing goals and ways of campaigns realization. Generation of ideas.
Attraction of new brands in advertising campaigns for win-win strategy and effective results.
Preparation of work plans / reports. Immersion in social projects.
Monitoring of contributors activity.
Good communicator for building long-lasting and trustful relationships.
Talent work process project manager. Experienced in photo, video shooting with European film directors, work with photo stocks, promo sites creation and sm posts/layouts.