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Work experience

Media planner

from 09.2024 to 03.2025 (6 months)
Point2web, Remote (Marketing, advertising, and PR)

Managed 20+ high-spending clients, optimizing ad performance and scaling campaigns.

Developed custom media buying strategies across multiple platforms.

Implemented A/B testing creative optimization to improve performance.

Advised on budget allocation and scaling strategies for ad efficiency.

Consulted clients on paid media trends and best practices.

Designed and optimized high-converting marketing funnels, ensuring seamless customer journeys from ad click to final conversion.

Implemented A/B testing and CRO (Conversion Rate Optimization) techniques to continuously refine and improve funnel performance.

Digital Manager

from 09.2023 to 06.2024 (9 months)
Python Rocket, Kyiv (IT)

Developed marketing strategies and paid campaigns, automated workflows, and built high-conversion funnels, driving customer acquisition.

Helped launch newsletters, increasing revenue by 24% through targeted email marketing efforts.

Digital marketing specialist

from 08.2022 to 09.2023 (1 year 1 month)
Sprii, Copenhagen (IT)

Managed $150K+ monthly ad spend, increasing campaign performance by 15% through advanced targeting strategies.

Developed high-conversion funnels, optimized data structure/reporting, and automated workflows to streamline operations, help expand into 4+ countries.

Digital marketing manager

from 01.2022 to 04.2022 (3 months)
The ventur, Polonne (Design)

Constructed the marketing infrastructure, laying key pillars for successful project execution and workflow automation.

Led a cross-functional team to create a social media roadmap and content strategies, increasing visibility and securing 5+ clients in a short time.

Digital Marketing Manager

from 02.2021 to 12.2021 (10 months)
RLS, Kyiv (IT)

Managed multi-platform campaigns with five-figure budgets, doubling company revenue through highly targeted ads.

Developed high-conversion funnels, optimized UX, and created landing pages that drove measurable growth.

PPC specialist

from 04.2019 to 01.2021 (1 year 9 months)
Randor 360, London (Marketing, advertising, and PR)

Led high-budget campaigns for DTC brands, achieving over 28% ROAS and improving CRO across channels.
Executed data-driven strategies on Facebook and Google Ads, optimizing ad spend, CRO, and acquisition funnels.

Education

Radio electronic

Computer engineering, Харків
Unfinished higher, from 2020 to 2024 (3 years 10 months)

Additional education and certificates

Bradley Digital Marketing Manager

4 months

Rene Marketing Secrets

6 Months

Klaus Hakkala

1 year

Knowledge and skills

• Marketing automation
• Performance management
• Digital marketing
• Setting up targeted advertising
• Development of a marketing strategy

Language proficiencies

• English — fluent
• Russian — above average
• French — advanced
• Arabic — fluent