Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/7105776/

Work experience

SMM manager

from 09.2024 to 05.2026 (1 year 9 months)
NTA Evolution (IT / Tech), Київ (Маркетинг, реклама, PR)

Took ownership of the brand's social presence and paid acquisition
channels, scaling monthly ad spend efficiently while maintaining strict
CPA targets.
Designed and executed cross-platform campaigns on Instagram,
LinkedIn, and TikTok, bridging the gap between brand awareness and
direct response.
A/B tested hundreds of creatives and ad copy variations, pushing
hook rates up and preventing creative burnout.
Optimized funnel conversion rates by collaborating closely with the
web dev and sales teams, fixing drop-off points in user journeys.
Mentored junior content creators, ensuring tone-of-voice consistency
and high production quality for short-form video content.

SMM manager

from 06.2023 to 09.2024 (1 year 4 months)
Marnavi.studio (Marketing Agency), Київ (Маркетинг, реклама, PR)

Built and executed comprehensive SMM strategies from scratch for
diverse B2B and B2C clients, focusing on audience retention and
engagement.
Analyzed partnership and influencer marketing efficiency, negotiating
placements that yielded a positive ROI.
Set up rigorous content approval workflows to eliminate errors and
align output with client KPIs.
Conducted deep brand audits and competitor teardowns to identify
market gaps and reposition client messaging.

Тім-лід фарм відділу

from 09.2021 to 10.2022 (1 year 2 months)
PrPlace, Київ (Маркетинг, реклама, PR)

Marketologist

from 08.2021 to 09.2022 (1 year 2 months)
X-trafic, Київ (Маркетинг, реклама, PR)

Launched, scaled, and optimized targeted advertising campaigns in
Facebook Ads Manager for e-commerce and local businesses.
Utilized Indigo anti-detect browser and managed complex Business
Manager infrastructures to ensure uninterrupted campaign delivery.
Created custom audiences, lookalike modeling, and retargeting flows
to maximize LTV and reduce customer acquisition costs.
Delivered weekly and monthly performance reports, breaking down
metrics (CTR, CPM, CPC) into actionable business insights.

Education

НУБІП

Прикладна екологія, Київ
Higher, from 2018 to 2021 (3 years)

Knowledge and skills

• Налаштування таргетованої реклами
• Маркетинг
• Веб-браузеры
• Numbers
• Indigo
• Стресостійкість
• Комунікабельність
• Здатність до навчання
• Дисциплінованість
• Адаптивність

Language proficiencies

• Ukrainian — fluent
• English — average
• Spanish — average

Additional information

Summary
Performance-driven marketing specialist with 4+ years of hands-on
experience scaling brands and running high-ROI ad campaigns. I focus
on full-funnel optimization, turning raw traffic into retained users.
Proficient in managing significant ad budgets across Meta and TikTok,
testing creative hypotheses, and battling ad fatigue. I don't just post
content; I build predictable lead generation machines and community-
driven brand profiles.