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Work experience

Business development manager

from 08.2021 to now (4 years 7 months)
AGR Holding (Piryatinsky delicates), Ukraine (Харчова промисловість)

- Development from scratch of HQD (e-cigarettes) trademark in Ukraine.
- Development National sales, marketing, trade marketing strategy.
- Building distribution, marketing, and trade marketing processes in all sales channels.
- Development and managing price policy for different trade channels.
- Managing Sales and Distribution department.
- Managing some customers in KA channel (OKKO, WOG, FORTUNA, Epicenter, FORA, VARUS, etc.).
- Increasing product availability from 0 to more than 20 000 POS.
- Planning, budget allocation and supervision of budget usage according to the directions: POSM, communication materials, commercial programs, activities to stimulate sales in different channels.
- Creation of new types of branded and non-branded POSM/TPOSM for portfolio and advertising placement in POS.
- Building cooperation and partnership with POSM/TPOSM manufacturers.

Customer Relation Team Lead

from 12.2015 to 10.2020 (4 years 11 months)
Philip Morris International, Kyiv (Light industry)

- Creation of the National strategy of distribution developing
(different scenarios).
- Managing the National tobacco distributor (TEDIS) in specific
areas: retail coverage, distribution indicators, sales agents
work efficiency.
- Calculation of the credit limits for TEDIS and direct
customers.
- Ensuring coordination of distribution processes between PM
(different functions ‐ Sales, Marketing, Logistic), the National
distributor, direct customers, sub‐wholesalers on different
levels (HQ, Business Units, Territories).
- Creation of the strategy of new brands distribution.
- Creation, developing and supervision of the National strategy
of new products (HEETS and IQOS) distribution to Ukrainian
market.
- Coordination of different internal projects (price monitoring,
volume boosts, price advantage, etc.)
- Creation and development of specific availability programs
for direct customers and sub‐wholesalers

Trade Merchandising Development Team Lead

from 03.2013 to 12.2015 (2 years 10 months)
Philip Morris International, Kyiv (Light industry)

- Creation of the National strategy of POSM development and
placement.
- Coordination of the relationship for POSM/TPOSM
development and placement between different departments
(Trade Marketing, Marketing, Sales, Territories).
- Development of Trade Merchandising activities and
POSM/TPOSM for all Ukrainian field force.
- Supervision of technician staff around the country: budgeting,
tariffs creation and update, working process control.
- Creation of new types of POSM/TPOSM for PM brands (new
products, packaging upgrades, communication materials) and
for PM portfolio placement in POS.
- Building cooperation and partnership with POSM/TPOSM
manufacturers.
- POSM/TPOSM placement analysis, Quantity, quality, speed to
market.
- Budget allocation, phasing, monitoring

Trade Marketing Manager

from 03.2011 to 03.2013 (2 years)
Philip Morris International, Kyiv (Light industry)

- Managing of Regional Trade marketing activities.
- Supervision of the team of up to 100 people (5 direct
subordinates).
- Adaptation the national strategy of Trade marketing to the
Area level, coordination of relationships between HQ and the
Area, creation the Business Development Plan of Kiev Area.
- Planning, budget allocation and supervision of budget usage
according to the directions: POSM and its maintenance,
communication materials, commercial programs, activities to
stimulate sales in the retail and HoReCaDi channels.
- Development of the regional programmes to increase
availability and decrease TOOS of Company’s products in
retail outlets.
- Participation in the researches to find out the influence of
different types of communication materials on consumer.
- Organizing and conducting market‐visits for top‐ranking
officials of Philip Morris International

Regional Trade Marketing Supervisor

from 12.2006 to 03.2011 (4 years 4 months)
Philip Morris International, Donetsk (Light industry)

- Managing of Regional Trade marketing activities.
- Supervision of the team of up to 80 people (3 direct
subordinates).
- Adaptation of the National strategy of Trade marketing to the
regional level, coordination of the relationships between HQ
and the region, creation the Regional Business Development
Plan.
- Planning, budget allocation and supervision budget usage
according to the directions: POSM and its maintenance,
communication materials, commercial programs, activities to
stimulate sales in the retail and HoReCaDi channels.
- Development regional programs to increase availability and
decrease TOOS of Company’s products in retail outlets.
- Adaptation and development of the programs to increase
collaboration efficiency with distributors. Creation and
implementation of the plans of covering of the territories by
field forces

Territory Supervisor

from 08.2004 to 12.2006 (2 years 5 months)
Philip Morris International, Luhansk (Light industry)

- Creation and coordination of a team of up to 7 people (5
sales representatives, 1 promotion specialist, 1 technician)
on the territory of Lugansk and partially Donetsk regions.
- Determination of qualitative and quantitative indicators of the territory coverage, distribution of coverage areas between team members
- Holding of trainings, creation the plans for the development
of personnel and territory.
- Analysis of the market situation and identification of the
main factors affecting product sales; working with the key
customers (chains, sub-wholesale POS, retail POS with huge
sales).
- Planning and implementation of activities aimed at
familiarizing smokers with the Company's products and
increase in sales

Merchandiser

from 12.1999 to 08.2004 (4 years 9 months)
Philip Morris International, Luhansk (Light industry)

- Analysis the territory by segments of the suppliers.
- Searching for the best ways to communicate with customers
about Company's brands via different activities.
- Teaching shop assistances to communicate with customers.
- Increasing Company's market share and sales volume at the
covered territory.
- Checking of the correct product distribution by customers
segments.
- Keeping nice product view and extending visibility at POS.
- Consulting owners and responsible persons of POS in
different directions: increasing their profit with PM products,
creation optimal assortment, etc.
- Implementing various programs to increase sales volume at
covered POS.
- Signing new contracts and supporting of old contracts

Education

East Ukrainian State University

Economics, Management, Luhansk
Higher, from 1992 to 1997 (5 years)

Additional education and certificates

Various training courses: Business analysis, Project management skills, Negotiations Skills. Effective presentation Skills

1999 - 2018

Language proficiencies

• Ukrainian — fluent
• English — above average