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Work experience

Head of Marketing

from 02.2022 to now (2 years 4 months)
HS-Soft, Київ (IT)

Design and evaluation marketing campaigns across various media.
Generation customer interest through social media, websites, and
mass media.
Creation marketing content (incl. post, articles, blogs, video and photo
ideas) and coordinated shoots (Ukraine, Switzerland, Germany).
Collaboration with videographers and designers for post-production.
Supervision new product launch, including strategy, media creation,
and webpage development.
Website/webpage/landing page creation from scratch in collaboration
with designers.
Ensuring regular technical audits of websites and SEO.
Market trend analysis and conducted competitor research.
Establishing and monitoring department KPIs, ensuring that targets are
achieved.
Launch regular internal communication for employees and ensure
cross-functional communication in projects.

Head of Public Relations

from 02.2018 to 02.2022 (4 years)
Renault Ukraine, Київ (Автобізнес та автосервіс)

• Organization and holding of press conferences, fairs, public events
and dealer's conventions (in Ukraine and abroad);
• Launching of new products/projects (preparing of launching
strategy; cooperation with media, photo and video shooting);
• Communication and consulting with media representatives,
preparing and editing press materials;
• Management of content plan and creative materials, supervising of
creative agencies;
• Preparing of press releases and digests;
• Preparing of content for social media (content plan);
• Organization of top-management and media interviews;
• Preparing technical specification and editing promo video materials;
• Coordination of PR activities with HQ;
• Market analysis and reflecting existing trends in communication
channels;
• Preparation and management of the annual budget;
• Supervision of test-drive park;
• Document workflow;
• Social activities;

Senior Lecturer

from 09.2011 to 06.2016 (4 years 9 months)
Ukrainian State University of Finance and International Trade, Київ (Education and science)

Public Relations Manager

from 02.2011 to 01.2018 (6 years 11 months)
Renault Ukraine, Київ (Автобізнес та автосервіс)

Public Relations Associate

from 08.2008 to 02.2011 (2 years 6 months)
Renault Ukraine, Київ (Автобізнес та автосервіс)

Education

State Scientific Research Institute for Informatization and Economic Modeling

Economics, Київ
Higher, from 2014 to 2019 (5 years)

PhD in Economics

Ukrainian State University of Finance and International Trade

International Economics, Київ
Higher, from 2005 to 2007 (2 years)

Honors degree

Ukrainian State University of Finance and International Trade

International Economics, Київ
Higher, from 2001 to 2006 (5 years)

Honors degree

Language proficiencies

• French — fluent
• English — advanced