Contact information

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Work experience

Digital Marketing Manager

from 03.2024 to now (2 years 9 months)

Lead digital marketing and e-commerce function in a complex, highly regulated FMCG environment. Manage a cross-functional team covering E-commerce, Direct Communications, Paid Media & SEO, and Data Analytics.
- Develop and lead digital marketing and e-commerce strategy aligned with business, brand, and commercial priorities.
- Oversee owned digital platforms, e-commerce channels, SEO, paid media, direct communications, and analytics.
- Drive customer acquisition, engagement, retention, loyalty integration, and customer journey optimization.
- Build a data-driven performance management approach through KPI tracking, reporting, insights, and action planning.
- Coordinate cross-functional initiatives with brand marketing, sales, trade marketing, IT, legal, finance, external partners, and global teams.
- Manage digital budgets, agencies, suppliers, and partners to ensure efficient execution and measurable business impact.

E-commerce Executive

from 07.2019 to now (7 years 5 months)

Led the development and evolution of BAT Ukraine’s owned e-commerce ecosystem, supporting online sales growth, customer experience improvement, and digital transformation.
• Managed end-to-end delivery of e-commerce initiatives from business concept to launch and post-launch optimization.
• Led complex integrations with third-party providers across payments, logistics, CRM, marketing automation, loyalty, and other e-commerce services.
• Translated business objectives into functional requirements, user journeys, process flows, and delivery roadmaps.
• Coordinated business stakeholders, technical teams, external vendors, and internal functions to ensure delivery aligned with business priorities.
• Supported commercial and brand activations across e-commerce platforms.
• Managed project governance, supplier collaboration, risks, dependencies, priorities, and stakeholder communication.

Head of development

from 04.2014 to 06.2019 (5 years 3 months)
RAM 360° Agency, Київ (Маркетинг, реклама, PR)

Led the development department and managed delivery of digital platforms, mobile applications, loyalty solutions, CRM-integrated systems, e-commerce projects, and promotional mechanics for major clients including BAT, L’Oréal, EKO Market, Siniat, and Velyka Kyshenya.
• Managed and developed the web and mobile development team, including planning, workload distribution, mentoring, and process improvement.
• Led digital projects across the full lifecycle: discovery, proposal, requirements gathering, prototyping, development, testing, launch, and support.
• Worked directly with clients to define business needs, structure requirements, prioritize scope, and align delivery roadmaps.
• Coordinated collaboration between developers, designers, creative teams, account managers, and external providers.
• Delivered digital solutions including e-commerce platforms, loyalty programs, promotional websites, field force applications, customer support systems, and CRM-integrated tools.
• Managed complex integrations with third-party systems, including CRM, SMS/e-mail providers, payment/logistics services, etc.

Project Manager

from 11.2005 to 11.2010 (5 years)
Видавничий дім ОГО, Рівне (Видавництво, поліграфія)

Managed web projects, online activations, SEO, and digital promotion for the media business, leading a cross-functional team of developers, designer, marketing specialist, and journalists.

Education

National University of Water and Environment Engineering

Applied Mathematics, Рівне
Higher, from 1999 to 2004 (5 years)

Knowledge and skills

• E-commerce management
• Work with people
• Project management
• Data-Driven Decision Making
• Cross-functional Leadership
• Data analysis

Language proficiencies

• Ukrainian — fluent
• English — average

Additional information

I enjoy building things that create long-term value: teams, processes, customer experiences, and digital ecosystems. I believe the best results come from combining strategic thinking with practical execution and empowering people to take ownership.
I value trust, transparency, and open communication. I thrive in environments where people are encouraged to challenge ideas, experiment, learn quickly, and continuously improve.