Contact information

The job seeker has entered a phone number , email, Facebook and LinkedIn.

You can get this candidate's contact information from https://www.work.ua/resumes/7486536/

Work experience

Senior Brand manager

from 01.2024 to 07.2026 (2 years 7 months)
Террафуд, Київ (Харчова промисловість)

Main projects:
Launched Premialle & Ferma cream cheese: #3 market position, 12% share in 6 months.
Launched Chill Out snacks: entered a new category, driving incremental volume and margin.
Launched Eurobrick processed cheese: secured new listings and incremental volume.
Launched 53% fat butter: increased volume and margin.
Launched smoked & chocolate-caramel processed cheese: drove incremental volume and margin.

Key Responsibilities:
Led portfolio strategy across multiple dairy categories.
Developed brand architecture aligned with commercial priorities.
Drove portfolio optimization through SKU rationalization and innovation.
Partnered with Sales, Finance, Supply Chain and R&D to deliver commercial growth.
Managed new product pipeline from concept through launch.
Defined KPIs and monitored portfolio performance using sales, profitability and market share indicators.

Product and digital manager

from 08.2022 to 11.2023 (1 year 4 months)
Atis pharma, Київ (Хімічна промисловість, фармацевтика)

Main projects:
Built the digital marketing function
Grew Melatonin-A from launch to #5 market position
Produced digital video campaigns and negotiated direct TV advertising placements with Inter TV
Launched the ATIS Pharma e-commerce channel and led the digital launch of Alpha Life
Increased brand visibility and sales through tabletki.ua.
Key Responsibilities:
Product lifecycle management
Go-to-market strategy
Cross-functional leadership
Digital commercialization

Marketing director

from 01.2022 to 05.2022 (5 months)
Idealist coffee co., Київ (Роздрібна торгівля)

Main projects:
Led development of brand and commercial strategy for coffee retail and production business during a transformational growth phase.
Key Responsibilities:
Defined long-term brand positioning and portfolio strategy aligned with company vision and market potential
Developed assortment and pricing architecture to maximize profitability and category efficiency
Led commercial planning process including revenue forecasting and marketing investment allocation
Built strategic media and digital roadmap to support sustainable brand growth
Implemented performance tracking framework for marketing initiatives and ROI evaluation
Integrated consumer and market insights into portfolio and growth decisions
Coordinated cross-functional collaboration between operations, finance and retail teams

Digital manager

from 01.2021 to 12.2021 (1 year)
Freelancer (Internet), Київ (Телекомунікації, зв'язок)

Executing & optimizing PPC campaigns for franchise KARTOFAN
Executing & optimizing targeting campaign in fb and Instagram for franchise KARTOFAN

Marketing Manager

from 12.2019 to 12.2020 (1 year)
Cheese Club LLC (FMCG), Київ (Харчова промисловість)

Main projects:
Launched Gouda and Tilsit under the Cheese Club brand, maintaining market share in a stagnant category despite growing import competition.
Doubled butter category sales through portfolio development and category expansion.
Introduced a variable-weight cheese format to meet retailer requirements, improve operational efficiency, and expand distribution.
Key Responsibilities:
Develop brand strategy in accordance with the company vision
Develop assortment strategy per brand that allows to achieve company goals and maximize efficiency
Lead financial planning per brand, segment based on top-down planning framework and local vision, Marketing Strategy, brand and competitive environment
Strategic planning of media and digital activities together with media agency to ensure realization of brand goals and most effective marketing investments
Define scope of Market research needed to get deep understanding of category, brand, SKU performance on the market and negotiate best contract terms with research suppliers

Brand manager

from 01.2019 to 11.2019 (11 months)
Mareven Ukraine, Київ (Харчова промисловість)

Main projects:
Сreation of marketing support and control of trade marketing support, as a result: two-times increase in sales.

Senior brand manager

from 07.2013 to 01.2019 (5 years 7 months)
Terra Food, Київ (Харчова промисловість)

Main projects:
Launch hard and processed cheese Ferma. Result: processed cheese Ferma is #1 in the market.
Launch Mozzarella Ferma and Zolotiy Reserv - 30% market share. Leader of the market.
Key Responsibilities:
Development & implementation of Marketing strategy & annual Brand plan for several Brands of Cheese category.
P&L management.
Analytical analysis & interpretation of market and consumer research data.
Development of new products, package design, POSMs.
Development and implementation of Marketing promotions activities as ATL and so BTL.
Agencies coordination - creative, research, media, BTL.
Marketing Budget management.

Brand manager

from 12.2010 to 02.2013 (2 years 3 months)
Bongrain multinational company, Zveni Gora cheese production (FMCG), Київ (Харчова промисловість)

Main Project:
Start import of French and Polish cheeses in Ukraine TMs: Milkana, Coeur De Lion, Fol Epi, Saint Agur, Chavroux, Le Rustique). Result: sale in a few months were two-times higher than distributor sales.

Responsibilities:
Development and implementation of the project "Import cheeses": assortment, pricing, logistics, contract work, documentary support, distribution, order and supply system.
Development & implementation of Marketing strategy & annual Brand plan for several Brands of Cheese category.
P&L management.
Analytical analysis & interpretation of market and consumer research data.
Development of new products, package design, POSMs.
Development and implementation of Marketing promotions activities as ATL and so BTL.
Agencies coordination - creative, research, media, BTL, PR.
Marketing Budget management.

Category Manager Category of “Mayonnaise and Dressing”

from 02.2007 to 12.2010 (3 years 11 months)
Chumak, Kyiv (Hotel and restaurant industry)

Main Projects:

Launch of "Mayonnaise without Preservatives" - development of advertising campaign (TV, Press, PR). Result: sales growth + 40% in the period of the TV campaign, market share growth + 2%.
Responsibilities:

Conduct analysis & interpretation of market and consumer research data.
Develop and implement annual marketing plan for the category.
Work with advertising agencies on development of creative materials and media placement.
Carry out advertising campaigns in media, evaluate advertising campaigns efficiency.
Develop and implement promotional campaigns.
Manage product's pricing to ensure profitability and sales.
New products development within marketing mix from brief to finished product.

Junior Category Manager. Category “Seasonal vegetables”.

from 07.2006 to 02.2007 (8 months)
Chumak, Kyiv (Hotel and restaurant industry)

Development seasonal vegetables category in direct subordination to Category Manager.

Main projects:

Package design for Chumak tomato juice,
Design for labels for green peas and sweet corn.

Sales administrator

from 07.2002 to 07.2006 (4 years)
Chumak, Kyiv (Hotel and restaurant industry)

Responsibilities:

Administrative assistance of Sales Director and Regional Sales Manager.
Ensuring of passing information and reports in time and according to established rules and standards
Effective communication between regional and central offices.
Carrying out analysis of required information and received information of forecast/plan of sales, current situation in sales.

Education

Kiev Institute of Tourism, Economy and Law

Manager – economist, Киев
Higher, from 1998 to 2001 (3 years)

Additional education and certificates

The Complete Digital Marketing Course

2001

training "Category management" by "Nielsen"

2012

training "Effective corporate communication" by SMART Consulting

2012

training "Marketing innovation" by Bongrain in France

2011

Institute Pesotskih business course marketing

2007

Knowledge and skills

• MS Excel
• MS PowerPoint
• Canva
• Google Sheets
• Google

Language proficiencies

English — above average

Additional information

Senior Marketing & Category Leader with 20+ years of experience in FMCG, driving business growth through marketing strategy, category development, innovation, and portfolio management.

Proven track record of developing and implementing commercial and marketing strategies, launching more than 50 new products, identifying growth opportunities, and building profitable categories.

Strong expertise in:

Marketing & business strategy
Category development and portfolio management
Brand management and innovation
New product development and commercialization
Consumer and market insights
Cross-functional leadership
Go-to-market strategy
Budget management and marketing effectiveness

Experienced in working with Sales, Finance, R&D, Production and Supply Chain to deliver sustainable business growth.

Additional knowledge of digital marketing, social media strategy, Google Analytics, Google Ads and Meta Ads Manager.

English: Intermediate (B2)