Софія
Social Media Marketing Strategist
- Employment type:
- full-time, part-time
- Age:
- 22 years
- City of residence:
- Other countries
- Ready to work:
- Other countries, Remote
Contact information
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Work experience
Social Media Marketing Strategist
from 02.2024 to now
(2 years 6 months)
AS Marketing Agency, Дистанційно (Маркетинг, реклама, PR)
• Developed and executed full-cycle social media and content strategies across multiple niches (education, beauty, service-based business etc.)
• Increased client engagement through organic promotion by 70% on average within 3–6 months through data-driven optimization
• Created performance-driven content systems with a focus on specific brand KPIs
• Designed creative concepts, scripts, content briefs, and short-form video strategies for organic and paid social media campaigns
• Coordinated collaborations with creators, industry experts, and clients
• Managed Meta Ads campaigns and optimized performance based on key metrics (CTR, engagement, conversions)
• Conducted market, competitor, and audience research to identify trends and high-performing content angles
• Delivered structured reporting and insights to improve campaign performance and ROI
Guest Service Agent
from 03.2023 to 01.2024
(11 months)
White Oaks Resort & Spa, Niagara-on-the-Lake, ON, Canada (Готельно-ресторанний бізнес)
• Delivered high-level customer experience in a premium hospitality environment, resolving 70%+ of guest inquiries at first contact
• Collected and analyzed guest feedback to support service improvements and enhance overall customer satisfaction
• Contributed to revenue-driving initiatives while maintaining strong client relationships and retention
Retail Sales Associate
from 09.2022 to 03.2023
(7 months)
Bath & Body Works, Niagara-on-the-Lake, ON, Canada (Оптова торгівля, дистрибуція, імпорт, експорт)
• Consistently achieved 90%+ of monthly sales targets through customer-focused sales strategies and personalized recommendations
• Strengthened customer retention and repeat purchases through effective communication and needs-based selling
• Supported onboarding of new team members, ensuring consistency in sales execution and customer interaction
Lead Guest Service Agent
from 09.2021 to 02.2022
(6 months)
TAKAVA, Київ (Готельно-ресторанний бізнес)
Промоутер/Торгівельний Виконавець
from 06.2019 to 08.2019
(3 months)
Телекомунікаційна компанія, Київ (Телекомунікації, зв'язок)
Education
University of London
BSc Business Administration, London, UK
Higher, from 2026 to 2029 (3 years)
Niagara College
Business — Sales and Marketing, Niagara-on-the-Lake, ON, Canada
Specialized secondary, from 2022 to 2024 (2 years)
Virtual High School Canada
Bayfield, ON, Canada
Secondary, from 2018 to 2020 (2 years)
• International Business
• English Literature
• Mathematics
Private Linguistic Gymnasium
Kyiv, Ukraine
Secondary, from 2010 to 2021 (11 years)
Complete General Secondary Education Certificate with Gold Medal
Additional education and certificates
International Business Fundamentals (Ontario Student Transcript)
2020
Hospitality Operations and Guest Service Communication Expertise / Canadian Hospitality Forum
2023
INSIDE LVMH CERTIFICATE | 2026 | Creation & Branding, Retail & Client Experience
2026
Storytelling for Digital Marketing | The University of Chicago & Santander Open Academy
2026
Introduction to Luxury Brand Management | Great Learning Academy
2026
Advanced Branding | LinkedIn Learning Academy
2026
Growth Marketing Foundations | LinkedIn Learning Academy
2026
Social Media Marketing | HubSpot Academy
2026
Knowledge and skills
- Teamwork
- Project management
- AI tools
- Meta Business Suite
- Google Analytics
- CapCut
- Canva
- Marketing research
- A/B testing
- KPI Management
- Marketing analysis
- Storytelling
- Creative approach
- Organizational skills
- Effective communication
- Conducting promotional campaigns
- SMM
- Performance optimization
- Content Creation
- Strategic planning
Language proficiencies
- English — fluent
- Ukrainian — fluent
- French — beginner
- German — average
Additional information
I help brands grow through strategic positioning, high-performing content, and consumer-driven marketing.
With 2+ years of experience across international markets (EU, UK, USA), I have worked with businesses in beauty, education, hospitality, real estate, and service-based industries, developing content and marketing strategies that drive measurable results. My work has contributed to over $500,000 in sales for a UAE-based real estate company within two months and a 65% conversion rate for a Dublin-based cosmetology clinic within 1.5 months.
My focus is at the intersection of brand strategy, content strategy, consumer psychology, and social media marketing. I enjoy identifying growth opportunities, translating audience insights into creative concepts, and building systems that help brands attract attention, earn trust, and convert demand into revenue.
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