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Work experience

Marketing Director

from 09.2023 to now (3 years)
LLC ‘....’. Confectionery industry. Production., Київ (Харчова промисловість)

- Executed comprehensive market analysis for 5 product categories, marketing analytics system implemented. Developed and implemented marketing strategy (for the Ukrainian and European markets) and tactical planning system.

- Conducted ABC and BCG sales analysis, structured and optimized the assortment; 19 innovative new products were developed and launched. New positioning was developed, and rebranding of the umbrella brand and 112 products was carried out.

- Launched Internet - marketing system: developed and launched the corporate website; developed strategy, prepared content plan, and launched SMM and e-commerce systems; conducted digital promotions (Google, YouTube).

- Developed and implemented trade - marketing plan (for B&C and B&B channels).

- Achieved overall sales growth for the first 6 months of 2026 - +47%, and profit growth - +26%.

Research, development and marketing department Director

from 04.2018 to 06.2023 (5 years 3 months)
"Milk Alliance" joint - stock company, dairy industry lider in Ukraine, Київ (Харчова промисловість)

- Setting strategic goals for the Holding's development. Global marketing strategy for all production enterprises of the Holding - full development and implementation. Ukrainian dairy products market share increase (up to 18% in 2023) – achieved leading position.

- Brand - management - complete management and development based on the 6P principle, focused on increasing consumer knowledge, consumption and loyalty. Main brand «Yagotinske» – achieved leading position in the Ukrainian market (by sales volume) - from 6% market share in 2018 to 17% in 2023.

- Cheese "Piryatin" re - branding (from personal positioning creation - till Digital promo handling). Achived monthly sale increase by 10% in 2023.

- Assortment policy – fully optimized and updated product portfolio under the 3 main holding brands in 23 product categories.

- Pricing policy – development and implementation of a pricing algorithm for new products and the current range, management and optimization of prices for the all Holding’s products (with profitability growth of up to 20% per year).

- Establishment of R&D (research and development) unit - structure, functionality, business processes, recruitment. Successful entry into 5 new high - margin, innovative product categories for the Holding. Development and launch of 320 new products over 5 years.

- Development, budgeting and holding advertising programs, including for export sales (ATL and BTL, trade marketing, SMM, Digital marketing).

Strategic marketing consultant

from 02.2017 to 03.2018 (1 year 2 months)
Freelance practice, Ukraine, Kyiv., Київ (Харчова промисловість)

- Strategic marketing (dairy industry) - organized and conducted nationwide marketing research "Omnibus", sales analytics, executed comprehensive analysis of the processed cheese market in Ukraine. Developed and implemented assortment and pricing policy, marketing strategy according to the 6P principle.

- Project management (restaurant business) - conducted analysis of the Kyiv market in the"Caucasian cuisine" restaurants segment; development of positioning and naming of the restaurants chain; coordination of all creative works and the opening program; restaurant promotion program planning and implementation.

Marketing and development Director

from 04.2014 to 11.2016 (2 years 8 months)
«Tayfun 2000» Co Ltd, food industry, Ukraine, Kharkov., Харків (Харчова промисловість)

- Marketing strategy for «Picnic – menyu» brand developed and implemented, ATL activities, site launch, Digital marketing programs. Turnover increased for 40%, profit – for 28%.

- Large - scale market research conducted - Retail Audit, Usage&Attitude consumer research in 9 Ukrainian cities, focus – groups etc.

- Business – processes: new product creation and launch, advertising campaigns efficiency estimation, sales planning, product price calculation and correction.

- Trade marketing: the company's trade marketing policy was prepared; established merchandising standards; degustations and BTL promotions held (numerical distribution increased by 45% in retail).

- Assortment policy for innovation categories development; 6 SQU launch; International Innovation Competition «Ecotrophelia» participation (Germany).

Marketing director

from 09.2010 to 02.2014 (3 years 6 months)
«DPF» Co Ltd. Confectionary and snack industry., Краматорськ (Харчова промисловість)

- In Ukraine - the market share in the "halva" category increased from 40 to 55% - entered to the leading positions, sales volume increased by 60%, numeric distribution - by 35%, net profit increased by 90%.

- Entered the CIS market and took 24% market share ("halva" category).

- "Seeds" category - the "Golden Heart" brand re-launched, the unique product - "football seeds" - developed and launched, total turnover increased by 50%.

- Developed and launched brands in the categories "sweet dragee" and "snacks" (innovative products).

Founder/Director (own business)

from 06.2008 to 08.2010 (2 years 3 months)
«Slugba comforta» Co Ltd. Cleaning services., Донецьк (Послуги для населення та бізнесу)

Achievements:

- Donetsk cleaning cervices market successful entrance.

- Unassisted organization, launch and control of the company’s functioning - start from point zero.

- Large quantity of regular loyal customers achievement – more than 70% repeat orders after first order fulfillment.

- Dynamic net profit increase – plus 25 – 30% monthly (during 8 month after company’s market entrance).

Strategic marketing Director

from 02.2006 to 03.2008 (2 years 2 months)
«Interribflot - Ukraina» Co Ltd. Canned fish production., Київ (Харчова промисловість)

- "Morskaya colleksiya" brand - development and launch, in 5 months "occupied" 27% of Ukraine elite canned fish market.

- "Aquamarine" - launch of the "De - Lux" series, large - scale advertising company in Ukraine and the CIS, knowledge and consumption of the brand increased by 30% and 25%, respectively.

- Red caviar – development and launch of the category from "0", in 3 months "occupied" 24% of the Ukrainian market.

- Trade - marketing – build of the division and the entire work mechanism "from 0" (to 85 people), all types of BTL - more than 8,000 promotions for consumers and 2,500 - for the trade channel were carried out.

- The total market share of the corporation in Ukraine increased from 45% to 65%, in the CIS - from 20% to 35%.

Marketing and development Director

from 09.2004 to 02.2006 (1 year 6 months)
«ATB - Market» Co Ltd, largest discounters’ network, Дніпро (Роздрібна торгівля)

- Comprehensive development of the strategy and completed transfer of the network to the "soft discounter" format. New assortment policy and concept of merchandising – developed and implemented.

- Development "from 0" and launch of the PL program, development and output of 8 TMs.

- Development and implementation of a system of evaluation of objects for opening stores, forecast of turnover.

- 28 stores were successfully opened, 40 objects were approved for opening.

- The turnover of operating stores increased by 28%, profitability – by 22%.

Education

Donetsk economic and humanity university

International economy specialist, Донецьк
Higher, from 1993 to 1998 (5 years)

Diploma with honors

Additional education and certificates

Effective Sales, Mercury Globe Ukraine

2000, 2 месяца

«Team – building», «Business Master»

2003, 10 дней

Retail management, «Lidl Management School», Germany

2004, 14 дней

Knowledge and skills

• MS Excel
• MS Word
• MS Office
• Пользователь ПК
• MS PowerPoint
• Windows
• Adobe Photoshop
• CorelDRAW
• Adobe Illustrator
• Управление продажами
• Adobe
• Стратегический маркетинг
• Графика
• Рисование
• Бренд - менеджмент
• Трейд - маркетинг
• Продвижение и комплексные рекламные кампании
• Управление качеством продукции
• Стратегический маркетинг, бренд - менеджмент
• Разработка новых продуктов
• Ассортиментная и ценовая политика - до 5 000 СКЮ
• Трейд - маркетинг (любые мероприятия)
• Управление маркетингом, рекламой и PR

Language proficiencies

• English — advanced
• Ukrainian — fluent

Additional information

High level of marketing intuition and “feeling” of the market, systematic strategic and analytical thinking, attention to the details, focus on increasing profit - as the result of the work, self - motivated and goal - oriented, excellent communication skills, high level of independence and responsibility, initiative, constructive, honest, bright leader and organizer, team player.