Contact information

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Work experience

PPC Google Ads Account Manager

from 11.2021 to now (4 years 4 months)
NeaMob Tech, Дистанційно (IT)

My main responsibilities included managing Google Ads and Microsoft Ads campaigns
(ecommerce, services):
- Creating & maintain action plans across all campaigns including ad copywriting, bidding
strategies & landing pages testing
- Competitor analysis, Keyword Research, Budget forecast, campaign management (Search,
GDN, Discovery, Remarketing, YouTube Video, Shopping/Performance-Max, Universal App
Campaign)
- Goal setting up and synchronizing GA4, Google Tag Manager, Google Merchant Center
accounts.
- Brainstorming, teamwork with designers, and Facebook target specialists
- Optimization, challenges, and tests with new KPI
- Setting up and executing targets for CPI and CPA campaigns in Universal App Campaigns.
- Managing budgets closely to provide maximum value & ROI (Budgets Over $90,000/month)
- Weekly reporting in Google Docs, Looker Studio

Google Ads, META Ads campaign manager and SMM manager

from 05.2020 to 12.2025 (5 years 8 months)
ZIP-AVTO, Київ (Автобізнес та автосервіс)

Responsibilities as META Ads campaign/SMM manager included Creating and publishing content on Instagram/Facebook:
- Daily publication according to the content plan
- Creating/editing images and videos for posts in Adobe Photoshop, Canva, Adobe Premiere, and Movavi (video content for posts and stories).
Communication with the audience:
- Answers to questions from subscribers
- Working out a negative reaction
Attracting followers and keeping your account active:
- Creating polls, promotions, contests, and sweepstakes
Setting up targeted advertising on Facebook and Instagram:
- Analysis and forecast of the advertising budget
- Optimization and scaling of advertising campaigns
- Monitoring the cost and effectiveness of advertising campaigns
- A/B testing of ads, Look-a-Like audiences setup, campaign retargeting
- Monthly detailed budget execution reports, budget documentation, and financial plans

Responsibilities as Google Ads campaign manager included
- Creating & maintain all campaigns including ad copywriting, bidding strategies & landing pages
testing
- Competitor analysis, keyword research, budget forecast, campaign management (Search,
GDN, Remarketing, Shopping/Performance-Max)
- Goal setting up and synchronizing GA4, Google Tag Manager accounts, setting up of Google
Merchant Center, Google Search Console accounts.
- Brainstorming, teamwork with designers, and web code specialists
- Optimization, challenges, and tests with new KPI
- Managing budgets closely to provide maximum value & ROI (Budgets Over $4.000/month)
- Monthly reporting in Google Docs, Looker Studio

Social Media + PPC Manager

from 03.2016 to 12.2025 (9 years 10 months)
magicpartydxb.com (UAE), Дистанційно (IT)

Organization of private parties, birthdays, corporate events and festivals

Promotion of artists, performers in Google Ads, Facebook page and Instagram in the UAE and the Gulf countries (Saudi Arabia, Kuwait, Bahrain, Qatar, Oman).

Setting up Facebook and Instagram target ads

Setting up Google Ads PPC advertising (selection and analysis of keywords, setting up PPC, retarget)

Confirmation with customers all details of the event from the order to the finish and payment.

Contracts signing with the organization of festivals and events. Resolving issues, compensation and payment for performances.

Organization of delivery of musical instruments and decorations, coordination of all issues with customs. Search for carriers and negotiation of delivery terms.

Facebook/Instagram Targetologist, Google Ads PPC specialist + SMM manager

from 09.2015 to 07.2016 (11 months)
Online store in the UAE, Dubai (Advertising / Marketing / PR-services)

Sale of electronic gadgets, mobile accessories and clothing in Facebook and Instagram groups for UAE and the Gulf countries residents.

Dropshipping orders

Delivery organization, coordination of time and place of delivery with local courier companies

Ordering goods from China and the USA. Search for carriers and negotiation of delivery terms.

Education

National Technical University of Construction and Architecture (HISI) (Kharkiv)

Management of Organizations, Харків
Higher, from 2002 to 2004 (2 years)

National Academy of Urban Economy (Kharkiv)

Electrical power consumption systems, Харків
Higher, from 1997 to 2002 (5 years)

Knowledge and skills

• Фотографія
• Adobe Photoshop
• Facebook
• Instagram
• Реклама
• Google
• Movavi
• Movavi Video Suite
• Створення банерів
• Копірайтинг
• Ретушування
• Копирайтинг (FB, IG, TG)
• Настройка таргетированной рекламы FB - Instagram
• Настройка контекстной рекламы PPC Google Ads
• Ведение аккаунтов в Instagram, FB
• Ведение Telegram-канала
• Adobe Photoshop (создание баннеров, ретушь, обработка фото для п
• Movavi Video Suite (работа в видеоредакторе)
• Setting up PPC Google Ads
• Copywriting (FB, IG, TG)
• Setting up Target FB - Instagram
• Maintaining accounts on Instagram, FB
• Maintaining a Telegram channel
• Photo, video shooting
• Adobe Photoshop (creation of banners, retouching, photo editing
• Movavi Video Suite (work in a video editor)
• Google Ads
• Meta ads
• DaVinci Resolve

Language proficiencies

• English — advanced
• Ukrainian — fluent
• German — beginner