Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/7726763/

Work experience

Regional Marketing Manager

from 07.2024 to now (2 years 3 months)
NDA, Київ (IT)

Selected accomplishments:

Commercial growth: Depending on the market, increased GGR by 2x/4x, FTDs and deposit volumes by 2x, keeping the same deposit amount. Stabilised Growth & Reduced Seasonality.

Conversion and retention: decreased av time after registration by 24%, optimised Churn Rate & Customer Retention Rate.

Cross-functional leadership: Aligned Affiliate, Acquisition, Retention, Product, Web, Brand and Traditional Media teams around shared regional KPIs.

Marketing operations: Continuously refined marketing and promotional strategies, ensuring a more stable and sustainable performance curve; integrated an additional CRM tool to streamline call centre operations, incorporating automated robot calls and SMS to enhance customer support efficiency.

Brand and partnerships: Delivered sponsorship and media collaborations (incl.
collaborations with radio stations and influential bloggers), significantly enhancing brand
presence and engagement; represented the company at industry conferences.

Marketing Manager

from 12.2021 to 07.2024 (2 years 8 months)
USA HomeDecor brands, Київ (Роздрібна торгівля)

Selected accomplishments:

Brand performance: Exceeded campaign KPIs by 75%, increased audience growth by 30% month-on-month and delivered significant growth in reach, traffic, brand mentions and user-generated content.

PR and events: Developed and delivered a PR collaboration with Gordon Ramsay and remotely managed offline conferences in the USA.

Channel development: Launched e-commerce campaigns on Pinterest and TikTok that outperformed Google and Meta benchmarks.

Team leadership and operations: Built and led a remote cross-functional team across PPC, SEO, SMM, Design, Web Development, Influencer Marketing and PR.

Client Service Director & Commercial Director

from 03.2018 to 12.2021 (3 years 10 months)
Vivid Brand Content Agency, Київ (Маркетинг, реклама, PR)

Accomplishments (briefly)

Managerial Experience:
- built and managed a remote team of 9 people to deliver the company’s business and revenue goals
- created a united open culture by implementing team-building activities and initiatives and transformed it into remote cooperation

Business processes formation and implementation:
- developed and implemented a trainee program, which helped to form a pool of candidates
- built and implemented processes within internal cooperation between departments

Client Service Experience:
- enhanced existing strategic relationships to achieve growth and profitability goals, identify and refer new potential strategic partnerships to CEO
- successfully managed brands’ advertising strategies

Business Development Experience:
- increased the revenue expansion of business with existing clients up to 10 times

Digital Coordinator & Account Manager

from 03.2016 to 03.2018 (2 years)
OMD Media Direction & Tribal World Wide, Київ (Маркетинг, реклама, PR)

- Building and maintaining strong and long-lasting relationships with clients
- Overseeing clients’ account management, including negotiating contracts and agreements to maximize profit
- Ensure the timely and successful delivery of our solutions (strategies, tactics, reports etc.) according to clients’ needs and objectives
- Clearly communicate the progress of monthly/quarterly initiatives to local and global teams
- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
- Controlling of projects’ gross margin and other financial and accounting indicators

Education

Glasgow Caledonian University

International business management, London
Higher, from 2013 to 2015 (2 years)

КНЕУ ім. Вадима Гетьмана

Економіка Підприємства, Київ
Higher, from 2010 to 2013 (3 years)

Knowledge and skills

• Управління командою
• Marketing
• Performance marketing
• Digital marketing
• Brand management
• Орієнтація на результат
• Складання фінансової звітності
• Ведення звітності
• Відповідальність
• Толерантність
• Маркетинговий аналіз
• Аналіз ринку
• Планування бюджету
• Маркетингове планування
• Управління фінансовими потоками
• Розробка маркетингової стратегії
• Розвиток продажу
• Конкурентний аналіз
• Контроль ціноутворення
• Стратегічне мислення
• Операційний менеджмент
• Впевненість
• Робота в команді
• SMM
• Контент-маркетинг
• Дизайн
• Аналітичне мислення
• Самостійність
• Комунікабельність
• Лідогенерація
• Проведення рекламних кампаній
• Аналіз цільової аудиторії
• Розробка стратегії продажу
• Розробка контент-стратегії
• Управління репутацією бренду

Language proficiencies

• English — fluent
• Ukrainian — fluent