Oleksandr
Senior PPC specialist (Amazon)
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Work experience
Co-Founder
from 02.2020 to 06.2021
(1 year 5 months)
UnimedPlus, Киев (Product Owner)
* Owned customer development, product boundaries shaping, and features using Basecamp's Shape Up workflow to deliver an MVP—a platform for pharmaceutical reps and MDs—in a short-time period (one month).
* Managed the project with daily and weekly meetings, making sure we reach the goal in a fixed budget and timeframe.
* Created the product presentation. Attended sales meetings to learn customers' needs.
* Sold my shares to other co-founders
Product Owner
from 01.2020 to 12.2020
(1 year)
reviews.amspilot.com, Киев (Lead Elixir Developer)
* Identified customers' needs. Designed the product's full feature set and boundaries. The platform is a job marketplace for Amazon Kindle publishers with an accountability system and multi-role user management.
* Set up the production environment and Sentry incidents tracking. Tracked production incidents and fixed bugs as they arise.
* Developed the full stack for all screens. Coded the entire system from scratch in 40 days. Received customer feedback and applied changes in iterations.
Senior Amazon PPC
from 10.2019 to now
(6 years 5 months)
AMS Pilot, Київ (Маркетинг, реклама, PR)
* PPC Аудит
* PPC анализ и оптимизация
* Сбор семантического ядра
* Сетап рекламных кампаний со структурой по технологии
* Анализ конкурентов с точки зрения рекламы
* Определение и достижение целей по продажам
* Достижение нужного Target ACoS
* Достижение нужного Target TACoS
* Отчеты клиенту по результатам рекламы в ключевых показателях
* Клиенты Private Label и KDP
* Начинал здесь как младший джуниор. Проходил курс Profit Whales
* Со временем вырос до руководителя рекламного отдела.
* Выстроил отдел PPC. Упаковал всю технологию ведения рекламы в регламенты, таким образом в любой момент при необходимости агентство может нанимать джунов и за короткий срок выращивать их в полноценных PPC менеджеров, ведущих рекламу по технологии и без потери качества.
Senior Scala Developer
from 01.2018 to 07.2019
(1 year 7 months)
Dealermade, Киев (IT)
* Created a copying task for Cassandra and Elasticsearch clusters from production to all QA environments using AWS Fargate, Elastic Beanstalk, Instaclustr, and Docker.
* Generated code for domain objects using ScalaMeta with SBT.
* Built a single generic API for accessing and modifying data in Cassandra and Elasticsearch for all domain objects.
* Designed a GraphQL API authentication and authorization, and security layer.
* Made a generic partial-updated API for Cassandra and Elasticsearch to reduce database load and the chance of conflicting updates.
* Replaced legacy CQL migrations with migrations using Scala code.
* Cleaned up and refactored code as well as improved architecture.
Senior Scala Developer
from 01.2017 to 11.2018
(1 year 11 months)
Murka, Вся Украина (IT)
* Added new features to the online poker gaming engine.
* Investigated and fixed the production incidents happening in the game engine.
* Added a set of performance metrics and anomaly detection triggers to monitor via Datadog.
* Wrote tests to ensure we have all the corner cases covered in the game engine.
* Reviewed team members' code to improve code quality.
Senior Scala Developer
from 04.2015 to 08.2016
(1 year 5 months)
Catch App, Ltd, Вся Украина (IT)
* Created a Twitter publishing module that uses Twitter accounts to promote the project's pages.
* Created an NLP module that analyzes text on web pages.
* Supported a web-scraping module using Jsoup and Snacktory for text extraction.
* Created a web-scraping module using PhantomJS and an algorithm similar to the one used in Evernote Clearly.
* Developed project architecture and organized SBT structure.
* Developed an admin UI for back-end testing.
* Deployed applications using AWS OpsWorks.
* Implemented DynamoDB integration.
Scala Developer
from 06.2013 to 12.2015
(2 years 7 months)
Luxoft Ukraine, Вся Украина (IT)
* Developed a highly-configurable internal administration web application that relies heavily on ZooKeeper via Curator API.
* Built a custom module for ZooKeeper changes' synchronization through a Git repository using JGit API.
* Improved system quality and reliability by implementing a real-time financial information monitoring module.
* Improved the development iteration and release process by refactoring a legacy monolithic SBT project into separate, independent modules.
* Implemented a statistics usage collection module for better hot-zone detection and further web app improvement.
* Implemented a web-based terminal emulator executing SH commands on the server.
Java Developer
from 05.2011 to 09.2013
(2 years 5 months)
D8 Corporation Ukraine, Вся Украина (IT)
* Developed enterprise financial applications with an open-source technology stack.
* Built a reusable GWT components library with rich customization capabilities.
* Wrote UI, unit, and integration tests.
* Programmed OSGi back-end services.
Junior Java Developer
from 02.2010 to 06.2011
(1 year 5 months)
Mercator Web Studio, Вся Украина (IT)
* Developed an online site building tool that generates custom web applications using the Tomcat API with preprocessing and customization based on a web app template.
* Tuned PostgreSQL queries.
* Developed an accounting automation system for company activities: * Staff and client management, activity analysis, automation of bookings (receipt and fulfillment), automatic report generation, etc.
* Built web apps using a custom web framework based on Servlets, JSP, and XSLT.
Education
Київський національний економічний університет
Компʼютерні науки, Київ
Higher, from 2007 to 2013 (6 years)
Language proficiencies
- Ukrainian — fluent
- English — advanced
Additional information
Александр Бежан - PPC Менеджер / PPC Специалист / PPC Эксперт
Цели:
Помогать Amazon продавцам увеличивать общие продажи и чистый профит с помощью Amazon PPC рекламы. Постоянно улучшать свою экспертизу в PPC и оставаться на топовом уровне.
Навыки:
Оптимизация Amazon PPC
Сбор семантического ядра
Создание рекламной структуры по технологии
PPC Аудит
Регламентация процессов
Языки:
English - upper intermediate
Ukrainian - native
Russian - native
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