Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/8137945/

Work experience

Head of marketing

from 04.2022 to 04.2026 (4 years)
De Civitate, Дистанційно (Юриспруденція)

✅ +82% Increase in average monthly sales.
✅ +154% Growth in average monthly revenue.

- Developed the marketing strategy and managed budgets, reallocating spend to the channels with the best CAC and conversion rates based on lead and contract data.

- Managed Google Ads campaigns globally, including the US, Canada, South America, Europe, Australia, and other regions.

- Expanded the business by launching two new service lines: Business Registration in Lithuania and Residence by Investment in Latvia.

- Hired, trained, and managed project managers for these new services, successfully hitting the targeted sales volumes.

- Led CRM implementation from scratch: selected the platform, hired developers, drafted the technical specifications based on company workflows, and supervised the rollout.

- Automated sales workflows and upgraded marketing analytics through CRM integration, which eliminated routine tasks for managers and increased overall sales.

- Recruited, trained, and managed the day-to-day operations of the sales team, using CRM data to track and improve performance.

Volunteer

from 02.2022 to 10.2025 (3 years 9 months)
Cyber Army of Ukraine, Дніпро (IT)

We help Russian citizens not to pollute their brains with harmful information. We are fighting for the critical services of the aggressor state, the terrorist state

Internet marketer

from 02.2021 to 02.2022 (1 year)
New Time, Харків (Production of dietary supplements)

Targeting advertising of dietary supplements in social networks Facebook, Instagram. Contextual advertising in Google Ads. Analytics - daily, weekly, monthly.

Participation in the development of a new product.

Provided stable profit from the first month of work.

Internet marketer

from 11.2016 to 04.2020 (3 years 6 months)
Bestfromthai, Phatthaya, Thailand (Online store of health products and natural cosmetics)

All marketing activity in the company - email newsletters, content, contextual advertising, management a group on VK and Facebook pages, posting videos on a YouTube channel, organizing promotions on the site, analytics.

Systematized analytics - introduced accounting for the dynamics of development of sales indicators for different customer segments, the number of new and regular customers.

Developed and implemented sales through the VK mailing list; in two months of the experiment, he collected a base of more than 500 subscribers to this mailing list. With a total advertising cost of about 5000 grew. rubles received more than 50,000 rubles sales from the channel. After that, I used this sales channel constantly.

In 2017-early 2018, it ensured an increase in online store traffic at an average of + 17-20% compared to last year (not all of this is my merit - mobile traffic grew significantly due to Google changes).

PPC specialist

from 08.2016 to 04.2017 (9 months)
Law Firm, Дистанційно (Юриспруденція)

Project work to optimize existing advertising campaigns (hereinafter referred to as AC) in Yandex Direct and Google AdWords and develop new ones. Monthly advertising budget - about $90,000

An audit of the existing RCs was carried out and a strategy for their improvement and development was proposed. Priority types of services have been identified, and more than 20 RCs have been developed for them. The total amount of semantics (keywords for which the company's advertisements were in the first positions in the search) - more than 30,000

The result was a progressive increase in the company's profit, which for 6 months amounted to 75%

Freelancer

from 06.2016 to now (10 years 2 months)
Freelancer, Dnipro (Google Ads, Yandex Direct, Facebook Ads, VK Ads, Email-marketing, creating chat bots)

I have been worked with more than 50 projects in various business areas and in various areas of Internet marketing

Sales Curator

from 04.2014 to 06.2016 (2 years 3 months)
Recreation center "Dniprovski Zori", Кирилівка (Туризм)

Creation of tools for online sales from scratch: development of a landing page, placement in TOP directories, development of advertising campaigns in Yandex Direct and Google AdWords, creation of a booking accounting system by a team based on Google tables, organization of receiving orders by phone and through applications from the site.

The base was acquired by the owner in March without any sales team, and by the start of the season he had no plan to fill it up. The sales system I proposed through the link "landing + advertising" provided 52% of all sales with a total marketing cost of 8% of the turnover (this is lower than payments to agency partners). As a result, the filling of the base at the end of the season was 88% (this is a good indicator for a large base).

From merchandiser to commercial director

from 01.2004 to 04.2014 (10 years 4 months)
FMCG companies, Dnipro (Food industry)

Before moving into internet marketing, I had a career in sales management. From merchandiser and sales representative to commercial director with a team of about 100 subordinates

I enjoyed this work, but at some point in time I got tired of it. And so I ended up in Internet marketing (I prefer to work from home)

I do not reflect the list of companies in this resume, as this has little to do with my current activities.

Education

DMetAU

Metallurgy of non-ferrous metals, Dnipro
Higher, from 2003 to 2008 (5 years)

Additional education and certificates

EMPO - courses on contextual advertising Yandex Direct and Google AdWords, SEO

2015-2016

Convert Monster - Yandex Direct and Google AdWords

2015-2016

Targeted advertising on social networks

2017

Design of sales funnels in VK and Facebook

2018

Google Certification - Search, Display Ads

2020

Knowledge and skills

• PC User
• Грамотное письмо
• Analytical mindset
• Уміння аналізувати
• Digital-маркетинг
• Розробка маркетингової стратегії
• Google Ads
• Google Analytics
• Facebook Ads Manager
• Організованість
• Налаштування контекстної реклами
• Ведення CRM
• MS Excel
• Доброзичливість
• Комунікабельність
• Неконфліктність
• Google Search Console

Language proficiencies

• English — average
• Italian — beginner

Additional information

I am currently serving in the Defense Forces of Ukraine. Alongside my service commitments, I have the capacity and flexibility to dedicate 40 to 50 hours per month to remote professional engagements.

Having spent over a decade working remotely prior to my mobilization, I possess the advanced self-management skills, discipline, and operational setup required to seamlessly balance defending my country with my marketing career. I am fully equipped to deliver high-impact strategic results asynchronously, allowing me to bring my expertise to civilian projects without compromising on execution quality.