Діана

Diana Pryshchepa
BUSINESS DEVELOPMENT · SALES DEVELOPMENT (SDR) · LEAD GENERATION

⌖ Zhytomyr, Ukraine ☎ [open contact info](look above in the "contact info" section) ✉ [open contact info](look above in the "contact info" section) in [open contact info](look above in the "contact info" section)

PROFILE

SDR / BDR with 9+ years of hands-on experience driving outbound growth in SaaS and IT-services companies. Specialized in multichannel outreach (email + LinkedIn), full-
cycle prospecting, and building scalable lead-generation processes from scratch across US and European markets.

CORE SKILLS LANGUAGES EDUCATION

Strategy development Deep research Ukrainian Native B.A. in Economics, Marketing

Russian Bilingual proficiency Ivan Franko State University · Zhytomyr,
Data management Lead generation Email marketing Ukraine
English Upper-intermediate
Sep 2013 – Jun 2017
Social selling Leadership Teamwork

EXPERIENCE

Outbound SDR Oct 2025 – Present
Spacebring • Remote

Conducting market research to identify target audiences and validate opportunities in new markets (Philippines, UK, Belgium, Spain, GCC) using Google Maps, LinkedIn and Sales
Navigator, and co-working marketplaces
Developing and implementing GTM strategies based on these insights
Building and validating databases for targeted campaigns
Creating personalized templates and managing outreach (email/LinkedIn) via HubSpot and Snov.io
Maintaining CRM, ensuring accurate data, leads tracking, and follow-up tasks
Conducting A/B testing to refine messaging and boost engagement (OR 65%, CR 18%, RR 23%)
Launching re-engagement campaigns to revive inactive leads
Using ChatGPT, Gemini, and built-in CRM agents (Breeze AI and Prospecting Agent) to improve workflows
Collaborating closely with the Sales team to qualify and convert warm opportunities
Partnering with the Marketing team to create market-specific materials
Creating and publishing LinkedIn posts to build personal and brand awareness (SSI 45 → 62)
Attending international conferences like London Coworking Assembly, CWSC, and FlexSA (14 demos booked)

Lead Gen / BDR Manager Nov 2024 – Oct 2025
Independent Contractor • Remote

Working across diverse industries, including videography, graphology, souvenirs and gifts, software development, marketing agencies, and lead generation services
Developing and implementing outreach strategies based on market insights and trends (2-3 projects at once)
Managing the full lead generation cycle, from prospecting and outreach to lead qualification and scheduling discovery calls
Executing outbound multichannel campaigns via LinkedIn and email across US, European, and Ukrainian markets
Conducting A/B testing and analyzing performance data to optimize outreach messaging and strategies, driving higher conversion to qualified meetings
Automating prospecting, lead verification, and outreach workflows while testing and adopting new tools to improve efficiency
Maintaining accurate CRM records and managing lead pipelines in HubSpot and Zoho
Collaborating with the marketing team to develop and adapt sales enablement materials (presentations, one-pagers)

Lead Generation Manager Jan 2024 – Nov 2024
Peaks Circle Software • Remote

Managing a full-cycle lead generation process across Europe and US markets (2 inboxes, 2 profiles)
Designing outreach strategies and building multichannel prospecting sequences from scratch
Selecting, configuring, and implementing automation tools to support outbound workflows
Conducting A/B testing and analyzing performance data to improve campaign effectiveness
Optimizing outreach campaigns through continuous experimentation and hypothesis testing, with a focus on tech vacancies and recently funded startups
Engaging directly with prospects, generating interest, and scheduling demos with the company's CEO
Contributing to content strategy by developing topics and supporting LinkedIn company page growth
Business Growth Manager Mar 2023 – Dec 2023
QA Madness • Remote

Developing and testing outreach strategies (by channels, industries, personas)
Creating and adapting email/LinkedIn flows (up to 4-5 profiles) by conducting A/B tests
Working with warm (nurturing, retargeting, special offer) and cold databases (LinkedIn, Sales Navigator, ZoomInfo, Crunchbase, Apollo, Angel.co, Seedtable, etc.)
Working with HubSpot and collaborating closely with the Sales team to ensure pipeline alignment
Qualifying outbound leads and scheduling demos with interested prospects
Building campaign analytics and performance dashboards to track outreach effectiveness
Creating process instructions for the LeadGen team playbook

Senior Lead Generation Manager Oct 2022 – Dec 2022
Whales Ventures • Remote · Contract

Working daily with Zoho (CRM, Analytics) and the Sales team to support pipeline management
Managing warm (from database) and cold leads (LinkedIn, Sales Navigator, ZoomInfo, Crunchbase, Apollo)
Developing and testing outreach strategies (by channels and personas)
Combining 3 ways of sending messages – mass mail (up to 350-500/day via ConvertKit, SendX, Mad Mimi, Octopus, Constant Contact, Benchmark), custom approach (Woodpecker),
and LinkedIn campaigns (GetSales and Linked Helper)
Building outreach analytics and performance dashboards to track results
Creating process instructions for Zoho Learn

Sales Development Representative (SDR) May 2022 – Aug 2022
YouScan • Remote · Contract

Combining inbound and outbound activities across US and Europe markets
Developing and testing outreach strategies (by industries)
Preparing pitches for campaigns (email, LinkedIn) and manual custom follow-ups
Sourcing and verifying cold leads database
Conducting qualification calls via Google Meet (av. 15-20/month) and follow-up voice calls via AirCall, plus preparing structured notes for the Sales Manager
Working closely with HubSpot and collaborating with Sales and Product teams
Booking product demos and managing prospects through the pre-demo stage
Growing personal LinkedIn network through social selling activities (350+ new connections)

Business Development Manager (BDR) May 2021 – Apr 2022
DigiCode • Remote

Working with the in-house CRM system to manage leads and campaign activity
Creating and optimizing email sequences and LinkedIn outreach flows through A/B testing (up to 10-15 steps)
Developing industry-specific lead sourcing strategies (fintech, real estate) via LinkedIn, Sales Navigator, and automation tools
Monitoring campaign performance metrics (open/reply/bounce/spam/acceptance/conversion rates)
Preparing and warming up new email and LinkedIn accounts (usually 2-3)
Conducting initial lead qualification and scheduling discovery calls for the CEO
Optimizing LinkedIn profiles for industry relevance and maintaining active engagement through content creation, network growth, and interactions (posts, likes, and comments)

Data Researcher / Sr. Data Analyst Jan 2017 – May 2021
Brightest Minds • Remote

Working closely with cold and warm contact bases
Developing lead sourcing strategies based on client ICPs and target audiences
Setting up multichannel leads search via LinkedIn, Sales Navigator, and other sources (websites, events, jobs)
Verifying email addresses (Hunter, Snovio, Getprospect, ZeroBounce, etc.)
Creating and optimizing email sequences and conducting A/B testing to improve performance (Woodpecker)
Collecting and analyzing campaign performance metrics
Managing domain warming processes and monitoring spam and deliverability rates (bounced <2.5%)
Maintaining client communication through calls and written updates, covering performance reports, changes, and approvals – the longest project duration 3+ years
Mentoring of 13 new team members and direct management of a 3-person team