Тетяна

Tetiana Atlashova
Digital Marketing Lead | Head of Digital Campaigns
Location: Kyiv region, Ukraine
Email: [open contact info](look above in the "contact info" section) | Phone: [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

Digital Presence: Oversee corporate website updates,
PROFESSIONAL PROFILE SEO initiatives, and high-conversion landing page
Strategic Digital Marketing Leader with 15+ years development.
Event & BTL Marketing: Led digital promotion and on-site
of experience in driving brand growth and digital
realization for major conferences, forums, and BTL
transformation. Expert in developing activities.
comprehensive marketing strategies, managing Freelance Projects
multi-channel digital campaigns, and optimizing Senior Targetologist / Digital Marketer |
Feb 2021 – Mar 2022
large-scale budgets. Proven track record of
Planned and launched high-performance Meta Ads
collaborating with international companies and campaigns for E-commerce, Travel, and Luxury brands.
leading cross-functional teams to exceed Conducted end-to-end management: from creative
performance KPIs (CPA, CPL, ROMI). copywriting to deep performance analysis and reporting.
TravelSiM Ukraine
PR & Digital Marketing Manager | Sep 2012 – Jan 2024
CORE SKILLS Digital Transformation: Orchestrated the creation and
administration of corporate websites and digital sales
Performance Marketing: channels.
Google Ads (Search, Display, Video), Meta Ads Manager, Paid Media: Scaled brand presence via Google Ads and
Apple Search Ads. Meta Ads integration.
Analytics & Optimization: Communication Strategy: Managed PR activities, media
Google Analytics 4 (GA4), GTM, Conversion Rate relations, and professional copywriting for diverse
Optimization (CRO), A/B testing. advertising channels.
Strategic Planning: Partnership Management: Developed training programs
Digital strategy development, media planning, budget for dealers and customer service scripts for call centers.
forecasting, and management.
Agency Management: Event Management: Represented the company at
Supervision of external vendors, SLA management, and international exhibitions and conferences, managing both
KPI monitoring. logistics and digital promotion.
SEO & Content: Tiateks.com.ua
On-page/Off-page SEO strategy, CMS management, Email Marketing & Development Manager | 2011 – 2012
marketing. Managed marketing operations for specialized e-commerce
platforms.
SOFT SKILLS: Executed website SEO optimization and content-led growth
strategies.
Data-driven mindset, Critical thinking, Stakeholder
Kolos LTD (Videnski Bulochky TM)
management, Adaptability across FinTech, E-commerce,
and Travel sectors. Marketing Assistant / Consultant | 2008 – 2011
Analyzed consumer behavior and supported brand-building
PROFESSIONAL EXPERIENCE initiatives.
Coordinated BTL promotions and POS material production.
Pravex Bank (Intesa Sanpaolo Group)
Digital Campaign Lead / Digital Marketing Specialist | EDUCATION
Feb 2024 – Present
Strategic Leadership: Develop and realization the bank's Master of Financial Management in Business | Kyiv
digital strategy, ensuring alignment with international group National Economic University
standards and cross-departmental synergy. Bachelor of Finance | Kyiv Slavonic University
Performance Optimization: Improved lead quality (CPL)
and click costs (CPC) through rigorous creative testing and
audience targeting optimization. CERTIFICATIONS & TRAINING
Budget & KPI Management: Implemented a robust
tracking system for PPC, CPA, and ROI, leading to Facebook Blueprint – Professional training in Meta
significant optimization of advertising spend. advertising ecosystem.
Agency Supervision: Manage external marketing Advanced Targeted Advertising – Performance marketing
agencies by setting clear KPIs, auditing media plans, and certification.
conducting transparent tenders. SMM & Digital Strategy – Workshops on advanced social
Reporting: Deliver comprehensive analytical reports and media marketing.
strategic recommendations to reduce customer acquisition English Language: Upper-Intermediate (Green Forest
costs (CAC). School).