Ірина

IRYNA SCHMIDT
MARKETING PROJECT MANAGER
Integrated Marketing • Cross-Functional Coordination • Campaigns • Launches • Events

PROFESSIONAL SUMMARY
Marketing Project Manager with 15+ years of experience in international companies, including Volvo, Ford and Colgate-Palmolive, with a strong background in integrated marketing, project delivery and cross-functional coordination. Experienced in owning end-to-end marketing projects - from briefing and planning through campaign execution, product launches, website and content delivery, events, budgeting and performance reporting. Skilled at translating business and brand requirements into structured project plans, aligning agencies, suppliers and internal stakeholders, and driving multiple initiatives through to delivery. Highly structured, proactive and results-oriented, with strong ownership, problem-solving and stakeholder management skills. Based in Madrid and interested in fully remote international roles.
CORE SKILLS
Marketing Project Management | Cross-Functional Coordination | Project Briefing & Delivery | Integrated Campaigns | Website & Content Coordination | Product Launches | Agency & Supplier Management | Events | Budgeting & Reporting | Stakeholder Management
SOFT SKILLS
Ownership | Initiative | Strategic Thinking | Problem-Solving | Adaptability | Collaboration | Effective Communication | Emotional Intelligence | Decision-Making | Resilience
PROFESSIONAL EXPERIENCE
Internal Trainer / Internal Education Projects Manager
Winner Imports Ukraine
2022–2024
• Managed internal education projects from planning through delivery, including onboarding programs, training sessions and internal learning events.
• Led the adaptation of existing training programs into online formats, overseeing video-lecture content and Telegram-based participant interaction.
• Planned and delivered internal educational sessions while developing motivational and learning content to support employee engagement and development.
Volvo Marketing Communications Manager
Winner Imports Ukraine
2015–2022
• Owned end-to-end planning and delivery of approximately 15 digital marketing campaigns annually, from initial briefing and creative development through launch, website coordination, reporting and post-campaign analysis.
• Managed an annual marketing budget of €500K+, overseeing primarily digital marketing investment alongside BTL, PR and brand activation initiatives.
• Led local marketing communications for 5 new Volvo model launches, translating international brand requirements into market-specific campaigns and delivering launch activities, including dedicated press training and test-drive events.
• Managed agencies, suppliers and cross-functional stakeholders across integrated marketing initiatives while driving 2-3 projects simultaneously from briefing through delivery.
• Planned and delivered 5+ brand events annually, including large-scale events, partnership activations, dealer events and test-drive experiences, with audiences ranging from 30-50 to approximately 1,000 participants.
• Drove consistent national marketing execution across a 10-dealer Volvo network, aligning dealers around campaigns, product launches and brand activities.
Assistant to Ford Brand Director / Ford Sales Administrator
Winner Imports Ukraine
2008–2015
• Managed the delivery and coordination of presentations, special projects, dealer conferences, business meetings and launch events, working across multiple internal and external stakeholders.
• Produced market analytics dashboards and sales reports to support business decision-making and contributed to PR and marketing communications activities.
Office Administrator
Colgate-Palmolive Ukraine
2005–2008
• Managed business travel, training logistics, corporate events, visitor hospitality and administrative and HR-related coordination within an international business environment.
EDUCATION & LANGUAGES
Master of Management of Foreign Economic Activity — European University, Kyiv, 2008–2009
Bachelor of Management of Foreign Economic Activity — Interregional Academy of Personnel Management, Kyiv, 2004–2007
English — B2 | Spanish — A2 (currently improving) | Ukrainian — Native | Russian — Fluent