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Marketing, Product Director

Employment type:
full-time, part-time
City:
Kyiv

Contact information

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Work experience

Chief executive officer

from 06.2025 to now (1 year 3 months)

• Leading institutional transformation of a state-owned agency tasked with distribution of national Made in Ukraine policy and implementing national business and population support programs.
• Managing a team of 30+ and building the agency’s structure and operational model, establishing crisis recovery operations and recruiting a new professional team to launch core functions of agency that became critical part of policy.
• Support and development of support programs being connecting point between Government, businesses, banks and citizens.
• Acting as a support agency with the Ministry of Economy, international donors, and industry stakeholders.

Head of New Product Development

from 07.2023 to 06.2025 (2 years)
DTEK, Київ (Енергетика)

Loyalty Program:
-Leading the ongoing expansion of a digital loyalty platform.
-Developing and executing strategies to grow the partner network.
SME Segment Development:
-Overseeing the development of a digital onboarding platform tailored for small and medium-sized enterprises.
-Creating a customized tariff portfolio to meet the needs of SME customers.
Solar Business Development:
-Managing the establishment of a solar energy business for DTEK aimed at delivering sustainable solutions to B2C and B2B customers.
-Handling budgeting, HR, logistics, and recruitment efforts to ensure comprehensive business operations.
Smart Meters and Behind-the-Meter Digitalization:
-Leading research and implementation of smart metering solutions to enhance energy efficiency.
-Developing sales and installation processes to provide seamless customer experiences for residential and business clients.

Lead Product Manager (IT Governance)

from 11.2022 to 07.2023 (9 months)
ПриватБанк, Київ (Фінанси, банки, страхування)

-Transform IT and business processes for product management and business relationship management introduction in Company.

Head of new markets development project

from 09.2022 to 11.2022 (3 months)
Meest China, Київ (Транспорт, логістика)

- Create a matrix of criteria to select potential new market locations to determine the partners, geography and cultural context that will be most conducive for a successful rollout

CEO Deputy - Chief Product and Marketing Officer

from 03.2019 to 04.2022 (3 years 2 months)
Nova poshta Global, Київ (Транспорт, логістика)

- Define company`s product, marketing and brand strategy and rebranding of Nova Poshta Global brand.
- Lead cross-functional teams among group of companies in delivering products.
- Set and administer annual product and marketing budget.
- Manage and refine the organisation’s social media presence.
- Conduct market research studies.
- Negotiate with media agencies and secure agreements on the production of promotional materials.

IT Project Manager

from 11.2018 to 03.2019 (5 months)
IT, Киев (IT)

- Process organization - organize the process of software development, identify inefficiencies in the processes, suggest and introduce improvements;
- Manage several teams: BA/Dev/QA/DevOps/Designers (20+)

Product Owner/Head of Department

from 12.2016 to 11.2018 (2 years)
Nova Poshta, Киев (Транспорт, логістика)

- Coordinate and plan the work of department, define development strategy of international products.

National Account Manager

from 01.2008 to 12.2016 (9 years)
Vodafone Ukraine, Київ (Телекомунікації, зв'язок)

- Lead the Ukraine account planning and strategy for a defined portfolio of strategic National Account customers within Global Enterprise.

Education

Kyiv National Shevchenko University

Psychology, Київ
Higher, from 2022 to 2024 (2 years)

Khmelnitsky National University

Finance and Banking, Хмельницкий
Higher, from 2008 to 2010 (2 years)

Khmelnitsky National University

International Relationships, Translation, Киев
Higher, from 2004 to 2009 (5 years)

Knowledge and skills

  • Управлінські навички
  • Критичне мислення
  • Стратегічне планування
  • Управління командою
  • Антикризове управління
  • Розробка маркетингової стратегії
  • Продуктовий маркетинг
  • Управління проєктами
  • Аналітичне мислення
  • Ведення переговорів
  • Операційний менеджмент

Language proficiencies

  • English — fluent
  • Ukrainian — fluent

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