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Work experience

Senior PPC Specialist

from 11.2025 to now (9 months)
Promin.Agency, Дистанційно (Маркетинг, реклама, PR)

•Creating, managing, and optimizing advertising campaigns across Google Ads and Microsoft Ads (Bing) for clients in diverse industries, driving scalable growth while achieving client KPIs and maximizing advertising efficiency
•Leveraging data-driven insights, experimentation, and cross-functional collaboration to improve marketing performance and support clients' business growth

Responsibilities:
•Planning, launching, and optimizing paid advertising campaigns across Google Ads and Bing Ads across multiple campaign types to achieve client acquisition and growth objectives
•Managing and scaling paid advertising budgets starting from $15K+ while maintaining target KPIs, including CPA, CAC, ROAS, and conversion volume.
•Performing in-depth performance analysis, user journey and funnel analysis, and identifying optimization opportunities based on campaign and product data.
•Conducting A/B tests for ad creatives, bidding strategies, landing pages to continuously improve campaign performance.
•Preparing performance reports and communicating campaign results, strategic recommendations, and next steps to clients and cross-functional stakeholders.
•Collaborating with designers and product teams to improve creative performance and landing page conversion rates.
•Conducting competitive research, keyword research, campaign audits, and account development planning for both new and existing projects.
•Identifying scaling opportunities, implementing growth initiatives, and continuously optimizing advertising efficiency based on data-driven insights.

Senior PPC Specialist

from 08.2024 to 10.2025 (1 year 3 months)
Penguin Team, Дистанційно (Маркетинг, реклама, PR)

Leading and optimizing over 10 paid advertising accounts, consistently achieving improvements in key client objectives such as traffic quality, conversions, and ROAS
•Mentoring junior and mid-level PPC specialists by providing strategic guidance, hands-on training, and regular performance feedback to support their professional growth and ensure high-quality campaign execution

Responsibilities:
•Developing, executing, and optimizing PPC strategies across multiple platforms in alignment with business goals.
•Providing actionable recommendations based on deep performance analysis to improve ROAS, reduce CPA, and scale performance.
•Conducting in-depth campaign audits and creating structured optimization and development plans for current and new ad accounts.
•Training, mentoring, and supervising junior PPC team members to ensure consistent quality and foster team development.
•Managing end-to-end PPC campaign execution, from planning and launch to optimization and reporting.
•Analyzing and optimizing Meta and Amazon Ads accounts to ensure strong performance and platform-specific growth.

Middle PPC Specialist

from 10.2022 to 08.2024 (1 year 11 months)
Penguin Team, Дистанційно (Маркетинг, реклама, PR)

Managing and optimizing PPC campaigns across Google Ads and other platforms for 10+ clients in diverse industries, including e-commerce and lead generation
•Conducting in-depth performance analysis to identify growth opportunities and implementing strategic adjustments to maximize ROAS

Responsibilities:
•Creating, structuring, and launching campaigns aligned with business objectives.
•Monitoring and adjusting bid strategies and daily budgets to ensure optimal spend and performance.
•Conducting regular keyword research and managing negative keyword lists to improve traffic relevance.
•Analyzing performance metrics such as CTR, CPC, ROAS, conversions, and Quality Score to identify improvement areas.
•Producing weekly and monthly reports with performance insights and actionable recommendations.
•Creating and testing new ad variations and campaign structures.
•Monitoring and analyzing key performance metrics to identify areas for improvement and guide strategic adjustments.
•Conducting audits and refining campaign optimizations based on findings.

PPC Specialist

from 01.2022 to 07.2022 (7 months)
Wattum Management, Дистанційно (Bitcoin Mining Solutions)

•Performing daily management of search and shopping campaigns across Bing Ads account
to determine efficiency and effectiveness
•Assisting with the management of Google Ads platform gaining process optimization

Responsibilities:
Daily work with main KPIs such as bids, budget caps, CPC, CTR for account optimization.
Working on quality scores to improve campaigns’ ratings.
Creating shopping campaigns, working on their optimization, improving performance, and rationalizing their structure.
Preparing performance reports (schedules, locations, keywords, account efficiency, etc.), analyzing and optimizing campaigns for the best performance based on these reports.
Performing keyword research, working with search terms and negative keywords on a regular basis to filter relevant traffic.
Preparing weekly reports of Bing account performance in calculations, making comparisons, evaluating the results of the actual week, and highlighting critical areas.
Constant monitoring of account performance and campaign results, taking into account analytic statistics and external data sources.
Providing PPC campaign strategies and recommendations for maximum efficiency.
Assisting functional manager in administrative points regarding organizational issues, and assisting in various researches to find new services of providers or ways of advertising,
etc., that can help to improve the ads work and performance, collaboration with the team to ensure better interdepartmental communication, quick resolving of workflow issues, etc.

PPC Specialist

from 08.2020 to 01.2022 (1 year 6 months)
HOF (Hire Once and Forever), Дистанційно (e-commerce solution)

•Monitoring, analysis, and reporting of PPC campaigns
•Search campaigns management and optimization

Responsibilities:
Overseeing accounts on search platforms (Google Ads, Bing).
Monitoring budget and adjusting bids to gain better ROI on a daily basis.
Evaluating campaign performance indicators, forecasting traffic volume, conversions, expenses.
Optimizing search campaigns for the best performance based onreports.
Managing budget to stay within limits and avoid overspending while also keeping buying traffic at the lowest possible price.
Creating search Google Ads campaigns, combining effective ad texts, and setting up the most relevant internal settings to achieve the maximum profit.
Making changes and alterations to campaigns to fix issues and increase their effectiveness.
Analyzing accounts/campaigns activity by using an online reporting tool.
Monitoring and increasing CTR, number of conversions.

Marketing Department

from 06.2017 to 08.2020 (3 years 3 months)
Shopping Cart Elite, Дистанційно (e-commerce solution)

•Product promotion and purchasing incentives to increase sales
•Coordination of marketing activities and policies to promote products

Responsibilities:
Examining, evaluating, and processing products’ status.
Creating processes to improve the current state of the product.
Choosing the individual specific strategy for each product that will help promote it in the most effective way possible.
Cooperating with other employees for combining and optimizing the process.
Creating, maintaining, and entering the information into databases.
Preparing a monthly report to provide the necessary data to customers in compressed form.
Сhoosing a rational way for the fastest increase of the product rating.

Education

Zaporizhzhya National University (ZNU)

MA in Spanish Philology, Запоріжжя
Higher, from 2013 to 2019 (6 years)

Language proficiencies

• Ukrainian — fluent
• English — above average
• Spanish — average