Contact information

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Work experience

CMO

from 09.2025 to 02.2026 (6 months)
Украфлора, СП, ТОВ, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led marketing and CRM transformation in a highly unstable business environment.

Impact:
– 10–15x growth in organic social reach and engagement
– Built CRM and analytics foundation (UTM architecture, segmentation, forecasting)
– Designed 40+ core business processes across sales, reporting and operations
– Developed unique eCommerce solution for seasonal sales without SEO loss
– Stabilized marketing and operational structure across 4 brands (UA + UAE)

Head of digital

from 03.2025 to 08.2025 (6 months)
Dark by Rior, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Built scalable digital ecosystem and prepared brand for international expansion.

Impact:
– Transformed fragmented marketing into structured multi-channel system
– Implemented full-funnel analytics and data-driven decision-making
– Launched multilingual SEO (UA / PL / EN) and international content strategy
– Introduced new acquisition channels (YouTube, Pinterest, organic search)
– Reactivated dormant customer base into a key revenue driver
– Increased marketing efficiency through segmentation and optimization

Marketing director

from 01.2023 to 02.2025 (2 years 2 months)
Ksuu store, Київ (Роздрібна торгівля)

Scaled retail and eCommerce business and built full marketing function.

Impact:
– Scaled company from 1 to multi-store retail network
– Drove significant growth in website sales, reaching up to 10x within a year
– Achieved +20% sales growth while reducing marketing budget by 20%
– Built eCommerce channel into a major revenue stream (x-multiple growth)
– Managed 7-figure annual marketing budget with ROMI optimization
– Transformed website into a high-conversion sales channel
– Built multi-channel acquisition system reducing dependency on single sources
– Implemented omnichannel strategy (offline + online integration)

CMO

from 12.2021 to 09.2022 (10 months)
Respect Ukraine, Київ (Роздрібна торгівля)

Led marketing and business operations during high-uncertainty period (wartime), ensuring stability and performance of retail and digital channels.

Impact:
– Stabilized and restructured marketing and operational processes under crisis conditions
– Optimized advertising performance while reducing budget and increasing sales
– Rebuilt brand positioning, communication strategy and visual identity
– Developed multi-channel marketing system (retail, eCommerce, wholesale, franchise)
– Implemented customer segmentation and data-driven decision-making
– Launched SEO and content strategies delivering measurable results within 3 months
– Managed and scaled cross-functional team (8+ people), including external partners

Marketing manager

from 11.2020 to 12.2021 (1 year 2 months)
Lanett.ua - the largest distributor of underwear in Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Built structured marketing function and supported growth of B2B and retail направления.

Impact:
– Developed and implemented full marketing strategy across B2B and B2C channels
– Increased sales through customer base development (pre-orders, inventory optimization)
– Attracted new wholesale clients and expanded distribution network
– Achieved top Google rankings for SEO strategy
– Built multi-channel communication system (social, email, content, YouTube, Pinterest)
– Introduced automation and structured workflows for wholesale operations
– Strengthened brand positioning and differentiation in competitive market

Education

Kyiv Polytechnic Institute

Publishing and Printing Institute, Department of Graphics, Київ
Unfinished higher, from 2007 to 2011 (4 years)

4 years of studying academic drawing and painting, layer of human anatomy, perspectives, basics of advertising posters (banner, border, brand book design, creation of fonts, concept for a brand). Polygraphy - design and design of printed publications.

Additional education and certificates

Harvard Business School Online

2025, 4m

NOM - Not Only Magic

4 m, 2021-2022

Public Speaking & Presentation Skills — Speaker School

4 m, 2019

Knowledge and skills

• CRM
• Розробка SEO-стратегій
• SEO-копірайтинг
• YouTube Ads
• Facebook Ads Manager
• Google Ads
• Instagram promotion
• Facebook Business Manager
• Facebook Analytics
• Operational CRM
• Digital-маркетинг
• Розробка маркетингової стратегії
• Google Analytics
• Самомотивація
• Комунікабельність
• Growth Marketing & Digital Systems Architect
• Omnichannel Growth
• Performance marketing
• SEO
• Scaling eCommerce & Retail Brands
• Marketing Lead

Language proficiencies

• English — above average
• Ukrainian — fluent

References

Elizabeth Zamkova

Elizabeth Zamkova

CMO, Dark by Rior

Additional information

Marketing & Growth Lead with experience scaling product-driven businesses across B2C and B2B, with a focus on building structured marketing systems that drive measurable business growth.

My experience combines strategy, performance, SEO, CRM and analytics into scalable ecosystems aligned with revenue and operational goals.

Key impact includes:
– 10x growth in website sales
– 3.5x increase in purchase conversion rate through platform optimization
– 25x growth in organic traffic and nearly 10x growth in sales from organic search
– management of 7-figure budgets with up to 30% optimization while maintaining growth

I have led cross-functional teams, built marketing functions from the ground up, and supported business scaling across Ukraine, Poland and the UAE.

I am open to a slightly lower-titled role if it offers the opportunity to grow within the company and work more closely with international markets, particularly Europe and the US.

Best regards,
Olena