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Work experience

Chief Digital Officer

from 06.2023 to 01.2025 (1 year 7 months)
Kar-ka.co.il, Київ (Фінанси, банки, страхування)

Google Ads Management: Setting up advertising campaigns in Search, Display Network, YouTube, and Shopping Ads. Conducting A/B testing of ads. Optimizing bids, keywords, and budgets to achieve KPIs. Analyzing performance metrics: CTR, CPC, CPA, ROAS.

META Ads (Facebook & Instagram): Creating and managing targeted advertising campaigns. Audience segmentation and retargeting setup. Analyzing conversions, creative effectiveness, and ad performance.

SEO (Search Engine Optimization): Conducting website audits: analyzing technical errors, loading speed, and usability. Expanding the keyword list and working with the blog to improve organic traffic. Working on internal and external optimization: interlinking, improving meta tags, link building, and PBN network creation. Monitoring website rankings in search results.

Analytics & Optimization: Setting up analytics systems (Google Analytics, Meta Pixel). Tracking user behavior on the website: sales funnel, clicks, heatmaps. Data analysis and report generation for strategy adjustments. Continuous campaign and platform optimization to reduce customer acquisition costs.

Content & Creative Management: Developing creative concepts for advertising. Preparing technical briefs for designers and copywriters. Testing various content formats and types to increase engagement. Training and managing ad accounts. Setting up advertising accounts from scratch.

Website & Landing Page Management: Development, technical specifications, briefs, block modifications, analysis of click maps, and user behavior on the website.

Digital marketer

from 02.2021 to 04.2023 (2 years 2 months)
TEK Energy, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

- Analysis of the current marketing strategy, audit, identification of weaknesses and areas of growth
- Competitive analysis - offer, positioning, advertising campaigns, presence and mentions on the Internet. Work with tools - Popsters, Big Spy, SimilarWeb, Serpstat, Facebook advertising library, Ahrefs
- Analysis of internal and external optimization, selection of an SEO team, formation of a semantic core and SEO promotion strategy
- Creation digital-marketing strategy, Developing strategy for social networks, selection of headings and frequency of publications, development of a corporate style for the design of publications
- Drawing up a Road-map of promotion (channels, budget, tone of voice, KPI)
- Run paid traffic via Google Ads, Meta Ads Manager. Check results, change titles and descs, change designs
- Active participation in strategic sessions for the development of USP, formation of ideas for advertising design
- Viral marketing in regional and city Facebook groups, obtaining primary information from customers
- Analyzing in-depth interviews to improve and refine USP
- Work with the Facebook Ads Manager advertising account (creating hypotheses and individual conversions, audiences, Pixel integration using Google Tag Manager), scaling advertising campaigns
- Preparation of reports on advertising campaigns via Google Analytics and Google Search Console, Facebook reports

Achievements:
- Growth of organic traffic by 15 times since the start of work
- Decrease in the price of the request, increase in the number of requests (via site + calls) by 200%
- Increase in organic reach in social networks by 35%
https://tek.energy/

Digital marketing manager

from 01.2020 to 01.2021 (1 year)
PJSC FITOFARM, KYIV, UKRAINE, Kyiv (Оптова торгівля, дистрибуція, імпорт, експорт)

- Developing online marketing strategy for OTC/RX products (road-map, consumer journey, marketing ecosystem)
- Planning omnichannel promotion in digital terms, budget, processes
- Participation in production (video clips, websites, banners): briefing, technical specifications, brainstorming
- Development of a promotion strategy in Google Ads for a sedative-OTC drug (Google Search, GDN, Bumper-Ads, 15-sec pre-roll)
- Setting goals in Google Analytics via Google Tag Manager and integrating goals into Google Ads advertising account
- Developing target audience hypotheses and their testing in Facebook Ads advertising campaigns, creation of individual conversions.
- Preparing weekly reports, overlaying media indicators of advertising campaigns on the weekly dynamics of sales and market share (Morion Group Reports)
- Developing and placing tenders and public procurements via online platform (Zakupki.Prom.ua)

Achievements:

- Growth of market share by 2-2.5% per year
- Increased loyalty and engagement in social networks (growth of Q&A on mental health) by 203%
https://fitofarm.ua

Marketing Manager

from 10.2018 to 12.2019 (1 year 2 months)
Amaco Ukraine, Kyiv (Оптова торгівля, дистрибуція, імпорт, експорт)

- Creation and implementation of a digital marketing strategy, adaptation of the see-think-do-care concept for the company and selection of effective tools for each funnel segment.
- Control of the work of the SEO optimizer: internal site optimization (selection of unique metadata (Title, Description, H1), external optimization (analysis of spam links, buy links, running through directories and forums), regular monitoring of reports in Google Analytics, Data Studio
- Marketing channel analytics - website traffic and behavior analysis - Google Analytics, Google Tag Manager, Hot Jaar
- Planning a media strategy, preparing the necessary materials (banner advertising, articles, contests) independently and by engaging contractors (journalists, copywriters, designers)
- Processing video clips (mixing, editing) in VSDC Video Editor. Working with You-Tube - preparing videos for Bumper Ads, In-stream video, In-page video
- Participation in the development of a content plan and corporate identity for the design of publications together with an SMM specialist
- Control and launch of advertising campaigns, individual audiences on Facebook/Instagram, dynamic ads. Campaign optimization, performance analysis. Creating retargeting groups, installing a pixel.
- Creating custom conversions, sales funnels
- Analyzing competitors using paid and free services (SimilarWeb, Popsters, Serpstat)
- Organizing trigger mailings in SendExpert
- Managing turnkey projects (interviews, photo shoots, catering, seminars, etc.)
- Maintaining partnerships with clients and suppliers

Achievements:

Re-launch of the YouTube channel, increase in the number of content by 1.5 times, subscribers by 117%, engagement by 39% over the reporting period
Successful holding of events - exhibitions, visit of the President of Alkhorayef Industries
Increase in applications and calls in the direction of "Sale of commercial vehicles" by 317% due to Google ADS, creation of a separate business page and YouTube channel
https://amacoint.com/

Digital marketer

from 09.2016 to 10.2018 (2 years 1 month)
Heinrich Schulz, Kyiv (Оптова торгівля, дистрибуція, імпорт, експорт)

- Organization of lead generation through Internet marketing channels
- Improving site usability, adding sales triggers and call to action elements
- Control of the work of contractors - webmaster, seo-specialist, designer
- Maintaining advertising accounts in Google Ads and Yandex Direct
- Organization of mailings using Sendpulse on your own database
- Monitoring of competitors, SWAT-analysis
- Writing technical specifications for shooting images and selling videos
- Monitoring exhibitions and festivals
- Writing press releases, news and texts for landing pages
- Supervising work of junior marketers

Achievements:

Created websites (landing pages): https://schulz-brewery.com/, https://schulz-tech.com/, https://s-brewery.eu/
Increase in the number of applications for equipment received through the site
Increase in traffic to the site by 40%
Optimized Marketing Budget
Reducing the price of the application for equipment
Entering new markets for sale - Kazakhstan, EU

Education

WebPromoExperts

SMM, Kyiv
Higher, from 2018 to 2018 (меньше 1 года)

Completed training at the Academy of Internet Marketing WebPromoExperts - 44 hours

KNEU

Marketing, Kyiv
Higher, from 2007 to 2012 (5 years)

Marketing degree

Additional education and certificates

Digital Marketing for Pharma Business

2020, 2 days

Knowledge and skills

• MS Excel
• MS Word
• Пользователь Internet
• MS PowerPoint
• Пользователь ПК
• Google Ads
• Google Analytics
• Умение анализировать
• Google
• SendPulse
• Direct

Additional information

Ready to perform and control the work of most of the company's marketing channels in the interests of the business:

Development of a comprehensive online marketing strategy for the company's products/services (road-map, consumer journey, marketing ecosystem)
Online marketing management (SEO, content, display advertising, PPC/CPA channels, social networks) and audit/optimization of advertising campaigns (SEO, Google Ads, Yandex Direct)
Competitor's Analysis - Linkpad, SimilarWeb, Ahrefs, Google Trends
Participation in the development of a content strategy. Installation of video clips for social networks
Launch and optimization of targeted advertising on Facebook/Instagram, dynamic ads, advertising scaling
Finding tools to scale your online marketing