Contact information

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Work experience

Chief Marketing Officer

from 06.2023 to now (2 years 8 months)

Functional responsibilities:
•Optimize the work of the marketing department;
•Increase task execution efficiency;
•KPI audit, analysis and development;
•Marketing department management;
•Marketing strategies development and implementation;
•Creation and analysis of advertising campaigns;
•Market research, and competitor analysis;
•Product development strategy;
• Partnership strategy creation and integration;
•Digital marketing;

Goals: Entry into new markets; set up the work of new advertising departments and tools.

Head of Growth

from 11.2021 to 05.2023 (1 year 7 months)
Software Vendor, Київ (IT)

Functional responsibilities:
• Development and implementation of a brand and product growth strategy;
• Market expansion and entry into new regions;
• Market research and competitive analysis;
• Strategic partnership development and management;
• Partner acquisition, negotiation, and agreement execution;
• Building and scaling a distribution network;
• Auditing and optimizing current business activities;
• Establishing and tracking key performance indicators (KPIs);
• Development of Marketing and Sales Kits;
• Streamlining cross-department collaboration processes;
• Organization and facilitation of webinars, presentations, and corporate events.

Goals: New distribution network; the product is represented in 4 different countries thousands of software users.

Chief Marketing Officer

from 01.2014 to 10.2021 (7 years 10 months)
Stakhanovets, Інші країни (IT)

Functional responsibilities:
•Create a marketing department from scratch.
•Create and implemented a marketing strategy.
•KPI development and implementation;
•Implementation of algorithms for interaction with the sales department;
•Inbound and outbound marketing activities and analytics;
•Market research, and competitor analysis;
•Marketing department management, goals and objectives setting;
•Product development strategy;
•Partnership strategy creation and integration;
•SMM, SEO, PPC, Direct Mail, SERM;
•PR: working with the media, preparing articles;
•Organization of webinars and events;
•Created and held several socially significant activities.
•New countries and market expansion;
•"Sales funnel" analysis and improvement;
•Company websites development and;

Goals: New distribution network - more than 10 large and 100 small distributors; sales were Increased by 20 times; launched 3 new products; provided brand representation in 5 new countries; thousands of new clients and more than one million software installations.

Head of SMM department

from 05.2013 to 12.2013 (8 months)
Upsale, Харків (Маркетинг, реклама, PR)

Functional responsibilities:
•Department management;
•Financial planning and reporting preparation;
•Strategic research;
•Market analysis;
•Project management;
•Analysis, development, and implementation of innovations;
•Negotiations with clients;
•Promotion strategies creation and implementation;
•New marketing tools analysis and implementation;
•Creation of hidden marketing scenarios.

Goals: Raised the average check of the department service cost; started a new line of activity and enhanced the existing services; brought in several major clients.

CEO

from 05.2012 to 05.2013 (1 year)
«Rychag», Харків (Маркетинг, реклама, PR)

Functional responsibilities:
•Create a marketing and sales department from scratch.
•Create company mission, set goals and objectives;
•Marketing and sales department management;
•Held negotiations with partners and advertisers;
•SEO, PPC, SMM, Direct Mail, SERM, Event-marketing, PR;
•Market analysis, competitor analysis;
•Employee hiring;
•Setting and achieving financial goals and objectives;
•Financial planning.
•New products launching;
•Start a new line of business.

Goals: Formed a team (marketing and sales department). Launched two brand new lines of business. Brought the business to self-sufficiency and stable profit growth.

Leading SMM Specialist

from 09.2011 to 05.2012 (9 months)
«Promodo», Харків (Marketing, advertising, and PR)

Functional responsibilities:
•Preparation of commercial offers for clients;
•Marketing research, competitor analysis;
•Social Media promotion strategy creation;
•Community management;
•Viral activities creation;
•Analysis of advertising campaigns;
•Negotiations with clients;
•Writing articles (in Russian), promotional materials preparing (in English).

Goals: Helped to create SMM department from scratch; helped to bring in several major clients; formed a pool of loyal clients; helped to bring the department to self-sufficiency and stable profit growth; created and integrated commercial offers, internal reporting, and client’s reporting templates; helped to develop KPI.

Marketing Consultant

from 01.2011 to 12.2014 (4 years)
«Rental», Харків (Автобізнес та автосервіс)

Functional responsibilities:
•Consulting, online and offline advertising campaigns creation;
•SEO, PPC, SMM, Direct Mail, PR, SERM.

Goals: Created digital marketing strategy from scratch.

Internet Marketer

from 09.2010 to 09.2011 (1 year)
«Solly Plus», Харків (Автобізнес та автосервіс)

Functional responsibilities:
•Articles, press-releases writing;
•SEO/SMO/PPC (renault.kh.ua, mercedes-benz.kh.ua, volkswagen.sollyplus.com, parkdrive.kh.ua, seat.sollyplus.com).

Goals: Created digital marketing strategy from scratch.

Webmaster

from 10.2009 to 08.2010 (11 months)
«Promin», Харків (Education and science)

Functional responsibilities:
•SEO, SMO;
•Preparing content;
•Website support.

Journalist

from 05.2008 to 12.2008 (8 months)
Magazine «Business-Technologies-Heavy Industry», Харків (ЗМІ, медіа)

Functional responsibilities:
•Articles writing;
•Articles translation;

Education

Kharkiv National Pedagogical University named after G.S. Skovorody

Faculty of Russian Language and World Literature; Specialty: English language, Russian language and world literature., Харків
Higher, from 2003 to 2009 (6 years)

Additional education and certificates

SkyEng, Business English

2021

Knowledge and skills

• MS Office
• CRM
• Знання офісних програм
• Knowledge of office programs
• Graphic editors
• Budgeting
• ERP
• Операційні системи
• Ведення звітності
• CMS
• Переклад та адаптація англомовних матеріалів
• Управління командою
• Affiliate Marketing
• Marketing
• Email Marketing
• Marketing planning
• Marketing analysis
• SMM
• Market analysis
• Digital marketing
• Development of a marketing strategy
• Search Engine Marketing
• Strategic planning
• Strategic marketing
• Content strategy development
• Development of SMM strategy
• Development of sales strategy
• Development of SEO strategies
• Team management
• Performance management
• Anti-crisis management
• Sales management
• PPC
• Антикризове управління
• Моделювання поведінкових шаблонів
• Ведення переговорів
• Управління персоналом
• Стратегічне планування
• Самостійне прийняття рішень

Language proficiencies

• English — advanced
• Ukrainian — fluent