Personal information hidden

SOLOMIIA STIBURKOVA
Digital Marketing Specialist

Prague, Czechia | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn

PROFESSIONAL SUMMARY

Digital Marketing Specialist with experience +6 months across e-commerce, B2B AI services, and
user acquisition. Proven track record of scaling digital brands, including increasing Average Order
Value by 60% through structured pricing and product refinement at Dionisi, and delivering end-to-end
B2B marketing projects. Skilled in Meta, Google, and TikTok Ads, GA4, funnel optimization, and unit
economics across European markets.

WORK EXPERIENCE

Dionisi | March 2026 – Present (Prague, Czechia)

Founder, Brand and Digital Marketer – Handmade Jewelry Brand

● Strategic Rebranding & Market Research: Conducted in-depth competitor analysis to pivot
the brand concept from a mixed assortment to a single, universal earring style.
● Content Creation & SMM: End-to-end content creation for social media and e-commerce.
● Process Optimization & Financial Efficiency: Streamlined manufacturing workflows by
focusing on a unified design type, reducing component supply costs and increasing Average
Order Value (AOV) by 60% through a refined pricing strategy.
● E-commerce & Web Design: Independently launched and configured an e-commerce store
on Shopify (dionisi.cz), optimizing user experience and the conversion funnel.
● Advanced Analytics & End-to-End Tracking: Implemented web tracking from scratch:
integrated Google Analytics 4 (GA4), and Meta Pixel to monitor key conversion events,
e-commerce behavior, and campaign performance.

AIKONA | July – September 2026 (Czechia)

Marketing Manager – B2B AI Services

● Strategic Marketing & Market Research: Defined the market positioning, ICP, B2B sales
offer, which helped the company clearly articulate its core value, target the right client
segment, and effectively differentiate from competitors.
● Inbound & Content Marketing: Managed LinkedIn content marketing. Took full ownership of
the end-to-end process from strategy to marketing assets, delivering the entire project in 3
weeks and saving the founders 2 months of executive execution time.
● Outbound Marketing & Lead Generation: Authored cold email outreach sequences tailored
for decision-makers and executives in industrial B2B companies.
● Prospecting & Lead Management: Identified and qualified potential B2B clients using open
business databases and LinkedIn Sales Navigator, systematically importing and managing
lead data in the CRM.
● Web Analytics & Performance Tracking: Implemented web analytics to track key user
conversion paths, measure site interactions, and evaluate campaign performance.

Gismart | June – July 2026 (Ukraine)

Product and Performance Marketing Trainee

● Market & Audience Research: Conducted competitor analysis, mapped target buyer
personas, and segmented audiences to uncover messaging opportunities.
● Funnel & Monetization Analysis: Analyzed user acquisition and retention paths, breaking
down quiz-based onboarding flows, paywall structures, and conversion drivers.
● Creative & Performance Strategy: Formulated ad creative concepts and messaging hooks;
evaluated key performance metrics (CPI, CPA, ROAS, LTV, CAC) and built data-driven
hypothesis testing frameworks.

Maternity Leave | 2023 – 2025

ALS Czech Republic | 2019 – 2022 (Prague, Czechia)

Laboratory Assistant - Organic Chemistry

● Process Execution & Compliance: Executed precise sample preparation and multi-step
chemical analysis within an accredited laboratory environment, meeting strict deadlines and
regulatory requirements.

SKILLS & TOOLS

● Performance Marketing: Paid Social & Search (Meta, Google, TikTok Ads), sales funnel
optimization (quiz flows, paywalls), user acquisition & retention strategies, ad creative
concepting and CTA.
● Strategic Marketing & Economics: Marketing plan development, brand positioning & value
proposition (offer creation), unit economics, competitor analysis (Semrush, Similarweb, Ads
Library), ICP definition.
● Analytics & Data Integrity: Marketing metrics (CPI, CPA, ROAS, CAC, LTV), Google
Analytics 4 (GA4), Meta Pixel, data quality control.
● Tools & Outreach: B2B lead generation & outreach (Apollo.io, LinkedIn Sales Navigator),
CRM systems, Shopify, Canva, Notion.
● AI & Workflow Optimization: AI tools for market research, competitor analysis and content
generation.

EDUCATION

Bachelor’s Degree in Food Chemistry – Stepan Gzhytskyi National University of Veterinary
Medicine and Biotechnologies, Lviv

CERTIFICATIONS & COURSES

● Digital Marketing Course – Beetroot Academy
● Meta Ads Course – Meta
● Google Ads, GA4 Certification – Google
● TikTok Ads Certification – TikTok
● B2B Marketing Course – BASE Agency (in progress)

LANGUAGES

● Ukrainian – Native; Czech – Fluent; English – Pre-Intermediate (studying individually with a
native speaker).