Анна

ANNA SENYCHAK
COUNTRY MARKETING MANAGER | MARKETING STRATEGY & BUSINESS GROWTH
Location / Phone: Spain | [open contact info](look above in the "contact info" section) Email: [open contact info](look above in the "contact info" section) LinkedIn: [open contact info](look above in the "contact info" section)

Results-driven Marketing Leader with 12+ years of experience in market development, brand positioning, and performance scaling
across local and international markets. Proven track record in executing end-to-end go-to-market strategies, driving international
expansion (Spain market entry for Nova Post), and delivering a 25% volume increase in parcel shipments. Expert in omnichannel
marketing, customer lifecycle management, and high-ROI acquisition strategies.

PROFESSIONAL EXPERIENCE
Country Marketing Manager | Nova Post España 05/2026 – Present
• Market Entry & Growth: Spearhead the marketing & communications strategy for Spanish market expansion, achieving +25%
growth in parcel volumes through strategic positioning and localized scaling.
• Acquisition & Lifecycle Strategy: Built end-to-end customer acquisition, retention, and reactivation funnels across digital (Meta,
Google) and offline (OOH, BTL, PR, partnerships) channels.
• Branch Expansion & Retail Marketing: Coordinated local marketing launches, promotional activities, and retail customer experience
(CX) campaigns for new branch openings.
• Budget & Performance Optimization: Managed full country marketing budget, optimizing campaigns against CPA, CAC, LTV, and
ROAS metrics to maximize marketing investment efficiency.
• Market Intelligence & Insights: Directed consumer behavior research, competitive benchmarking, and branch CX feedback
programs to guide product improvements.

Marketing Strategy Manager | Veltpay (Fintech Startup) 03/2025 – 09/2025
• Go-To-Market & Brand Creation: Formulated total marketing positioning and GTM strategy from concept stage; identified priority
target segments and core value propositions.
• Growth Architecture: Designed digital and offline acquisition funnels, aligning UX, product onboarding, and monetization models with
product and business leadership.

Marketing Manager | 1+1 Media Group 05/2019 – 12/2023
• Brand & Seasonal Campaigns: Developed comprehensive promo plans and seasonal brand campaigns across multiple sub-brands,
driving audience reach and engagement.
• Product Launches: Managed cross-functional promotional execution for new media products, leveraging data analytics to optimize
performance and viewer retention.

Junior Media Planner | Zenith (Publicis Groupe Ukraine) 03/2014 – 05/2019
• Media Planning & Analytics: Prepared annual media plans, evaluated multi-channel campaign statistics, and backed tactical
decision-making using Nielsen and Kantar media research.

CORE SKILLS & TOOLS
Strategic Expertise: GTM Strategy, International Market Development, Brand Positioning, Omnichannel Acquisition, Lifecycle/CRM
Performance & CX: CAC, LTV, ROAS, CPA optimization, Customer Experience (CX) Programs, Market & Consumer Research
Tools & Platforms: Google Analytics, HubSpot CRM, Google/Meta Ads, Nielsen Media Research, Kantar MMI

EDUCATION CERTIFICATIONS LANGUAGES
Kyiv Polytechnic Institute • Google: Digital Marketing & E- Ukrainian (Native) · Russian (C2)
Master's Degree in Management & Marketing Commerce Spanish (B2, professional)
(2008 – 2012) • Google: Project Management English (B1, business proficient)
• Nascor: Marketing & Comms Mgmt
(2025)