Contact information

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Work experience

Marketing Manager with B2B & SaaS experience, focused on market analys

from 01.2025 to now (1 year 3 months)
MagneticOne, Дистанційно (IT)

Performance & PPC Marketing

Planning and launching paid campaigns in Meta Ads (Facebook/Instagram) and Google Ads; media planning; A/B testing of creatives and offers; optimization of CPA and ROI.

Growth Marketing & Experimentation

Formulating and testing growth hypotheses; analyzing acquisition and retention channels to identify scalable growth opportunities.

Content & Digital Strategy

Developing content plans and strategies for websites and social media; promotion and optimization of owned content; increasing engagement and organic visibility.

Tools & AI

Active use of AI and digital marketing tools for content creation, analytics, automation, and research, including SEMrush, ChatGPT, Ahrefs, Canva, Figma, Leonardo, HeyGen, Make.com, and other aggregators.

Team Lead Marketing

Planning team workflows and task distribution; performance analysis, process optimization, and development of growth plans.

Digital Marketer

from 06.2023 to now (2 years 10 months)
Фрілансхант, ТОВ, Дистанційно (IT)

Marketing Strategy & Digital Audit

Comprehensive marketing analysis and digital project audits; hands-on work with PPC and SEO channels; development and execution of marketing strategies for clients across various industries; analysis of acquisition channel performance and funnel optimization.

Marketer

from 02.2023 to 05.2023 (4 months)
Vikar, Бориспіль (Роздрібна торгівля)

SEO, Digital Marketing & Advertising

SEO optimization of two websites: improving site structure, content quality, and technical performance.

Development of SMM strategy and content plans; organization and execution of giveaways and promotional activities.

Social media management (Facebook, Instagram): post creation, performance analytics, and content optimization.

Identification of technical and UX issues on websites; preparation of technical tasks (requirements) for fixes and performance optimization.

Management of Google Ads advertising campaigns.

Traffic and performance analysis using Google Analytics.

Planning and execution of POS marketing activities.

Coordination of outdoor advertising and branded materials (banners, pens, balloons, T-shirts, etc.) via external contractors.

Quality control, timeline management, and compliance with brand guidelines.

Work with marketplaces: product listing creation and optimization based on keyword research.

Marketer, Developer, copywriter

from 03.2022 to 09.2023 (1 year 7 months)
volunteer UNKD, Бориспіль (IT)

Development of products from the start-up stage. Construction of roadmaps, so-called for the creation of sites and mobile applications.

Marketing analysis, construction of TK based on it for creating sites. SWOT, PEST analyses, BKG and GE matrices, calculation and justification of KPl, CTR are my main tools at work now.
Development of new tools and products in the field of digitization.
Development of sites on WordPress (Elementor), Carrd, Weblium.
Writing texts - articles, content.
I participate in filling out applications for international grants and programs.
I am constantly learning and gaining experience in Marketing, project documentation, and mastering skills in using modern tools.
Currently, the team is a member of the Ukrainian Hub project.
Projects in which she participated as a marketer and developer:
https://www.associo.org.ua/
https://advogram.com/
https://esupport.org.ua/
https://offzmi.com/

Marketer, rieltor

from 08.2020 to 02.2022 (1 year 7 months)
Hous of Heppiness, Бориспіль (Real estate)

Marketing concept development, market and competitor analysis.
Development of the design of outdoor advertising banners and in social networks. Development of business cards and other advertising materials. Creation of the company's brand book.
Managing the FB page.
Creation and placement of ads on various platforms for the sale of real estate.
Preparation of documents for all types of real estate for sale

Sales Manager

from 01.2020 to 06.2020 (6 months)
Elegant Borispil, Бориспіль (Роздрібна торгівля)

Calculation and sale of rolled metal, corrugated board, metal tiles, bituminous tiles. Sale of related goods.

Analysis of the market and competitors.

Work with suppliers, attraction of new suppliers.

Working with existing clients and attracting new ones.

Development and introduction of new products, their advertising. Development of layouts of advertisements, banners, announcements in printed publications, social networks. Creation of a landing page in one of the areas of activity, filling with content, SEO promotion. maintaining Google Analytics.

Copywriter

from 05.2019 to 01.2022 (2 years 9 months)
Exchanges of copywriting, Бориспіль (Маркетинг, реклама, PR)

Writing informative articles, SEO articles (including in English), sales texts, descriptions of goods and services for websites.
Experienced user: docs.google, semparser, advegoSEO, Glavred, Turgenev, textru. Now these services are not available, but I manage well without them.
She conducted research for each article and, upon request, researched the market.
Not a single order is overdue.

Office manager, Marketer

from 11.2013 to 02.2014 (4 months)
ElDom, Київ (IT)

Documentation, CRM, marketing research, analysis and processing of data from them. Acceptance of applications from clients and their distribution.
Ensuring the vital activity of the office.
Conducting business correspondence.
Formation of Acts of completed works
SWOT analysis, monitoring of competitors, their products, promotions.

Junior specialist of the network sales support and development department of the Network Sales Department

from 07.2010 to 03.2012 (1 year 9 months)
Alpha Insurance, Київ (Finance, banking, and insurance)

Reporting on products in all market segments. Analysis and search of sales channels. Analysis of competitors.
Making presentations. Participating in brainstorming on product improvements, sales strategies, and use of marketing activities.

Education

Vadym Hetman Kyiv National University of Economics

Marketing, Київ
Higher, from 2006 to 2012 (6 years)

Bachelor's degree from 2006 to 2010
Master's degree from 2010 to 2012

Additional education and certificates

IT-Sprout UNKD, PPC- specialist+ GoogleAds sertificate

2022, 4 months

Knowledge and skills

• MS Excel
• Google Ads
• WordPress
• Бітрікс24
• CRM
• Google Docs
• 1C
• Trello
• Serpstat
• Google Sheets
• Bitrix24
• Google
• AmoCRM
• SimilarWeb
• Реклама
• Slack
• MS Power BI
• Weblium
• Elementor
• Маркетинговий аналіз та побудова ТЗ на його основі
• SEO тексти та їх стратегія
• Створення презентацій (пітчінг).
• Google Spreadsheets
• Розробка маркетингової стратегії
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• Google Search Console
• Семантика
• Google Trends
• Google Tag Manager
• PageSpeed Insights
• ESputnik

Language proficiencies

• Ukrainian — fluent
• English — above average

Additional information

Marketing Manager with B2B & SaaS experience, focused on market analysis, GTM support, product positioning, and data-driven growth.

Experienced in full-cycle marketing: research → strategy → execution → analytics.
Strong background in SEO, PPC, marketing analytics, and cross-functional collaboration with product and tech teams.

Looking for roles in product-driven and ethically sustainable businesses.

Portfolio https://docs.google.com/document/d/17B9V5kazgGbdvewTBdy-zlZvJkQMBuhWdrT9g3QZvtY/edit?tab=t.0