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Work experience

Expert on marketing and regional development

from 03.2007 to now (19 years 4 months)
Volia, Kiev (Telecommunications and networking)

Expert on marketing and regional development
Management of regional marketing departments. Development, implementation, management of systems:

- market analytic: complex researches, analysis of customers, competitors & demand.
- new products and value added services.
- interaction with sales, staff of call- and contact- centers).
- strategy: marketing plans (sales, ARPU, RGU up sales, cross-sales, bundling).
- trade offers: product and pricing policy.
- operational marketing (special offers and tariffs).

Head of Marketing Department

from 10.2005 to 03.2007 (1 year 6 months)
Rabota.Int (IT HR)

Development, implementation, management of systems:

- Marketing strategy on B2B market (achievement basic KPIs: sales plan, "average check" revenue) on B2C market (number and quality of users, brand awareness).

- Advertisement strategy and tactic (on-/off-line communication ratings\page rang, CTR, CTI).

- PR andsponsorship of target events (exhibitions, forums, conferences), news making.
- Analytical focus: recommendations on how to optimize the product line, web-resource, market and sale strategy.

Education

NTU "Kiev Polytechnic Institute"

Marketing, Master's degree in marketing, Kiev
Higher, from 2004 to 2005 (1 year)

Additional information

I hope for fruitful cooperation.
Briefly about myself:
Experience: Management of regional divisions/marketing department "Volia" and «Rabota.int»:
Development, implementation, management systems:
- Marketing Analysis
- Introduction of new services and additional services.
- Interaction with the sales
- Marketing Planning / Strategy
- Changes in trade offers
- Operational marketing
- Communication Strategy and Tactics