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Viktoriia Kulyda Product Designer
📞 Phone: [open contact info](look above in the "contact info" section)
B2B SaaS | Web & Mobile | Complex Systems
📧 Email:
[open contact info](look above in the "contact info" section)
Product Designer with 4+ years of commercial experience designing web and mobile
🌍 Location: Kyiv products, complex admin interfaces, and scalable design systems.

👩🏻🎨 Portfolio: viktoriia-kulyda-designer I work across the full product design process — from understanding the problem and
exploring user flows to wireframes, UI, validation, developer handoff, and post-release
iteration. I use product analytics, session recordings, heatmaps, A/B testing, and user
feedback to identify friction and make design decisions based on evidence rather than
assumptions.

Core Skills Experienced in working with complex product logic, data-heavy interfaces, reusable UI
patterns, and cross-functional product teams.
Product & UX Design
End-to-end product design process

User flows and information architecture

Wireframes and interactive prototypes

Responsive web and mobile interfaces

Work Experience
Complex admin panels and data-heavy interfaces

Interaction patterns, states and edge cases
Product Designer — abz.agency April 2023 – May 2026
Usability and competitor research Work on complex digital products across web and mobile, including admin interfaces,
CMS platforms, user-facing applications, and scalable product systems.
B2B / Complex Systems
Admin panels and CMS
End-to-end product design
Dashboards, tables, filters and complex forms

Roles and permission-based interfaces
Designed and improved web and mobile product flows from problem exploration to
Data-heavy workflows
production-ready UI.

Scalable UX patterns
Created user flows, wireframes, prototypes, and high-fidelity interfaces,
Responsive SaaS interfaces considering complex logic, edge cases, responsive behaviour, and system
constraints.
Product Analytics & Validation
UX, Analytics & Testing
Admin panels and CMS

Dashboards, tables, filters and complex forms
Used session recordings, heatmaps, funnel data, and competitor research to
Roles and permission-based interfaces
identify friction and improve user experience.

Data-heavy workflows
Formulated hypotheses, ran A/B tests with Convert.com, and used CV/CTR results
Scalable UX patterns
to validate and iterate on design solutions.
Responsive SaaS interfaces Complex Interfaces & Design Systems
Design Systems Designed admin panels, CMS, dashboards, tables, filters, forms, and other data-
Component libraries
heavy interfaces.

Components and variants
Built and maintained scalable design systems using Figma components, variants,
Variables and design tokens
variables, and reusable UI patterns.
Reusable UI patterns
Cross-functional Collaboration
Library structure and optimization

Design consistency across web and mobile products Worked closely with developers and product stakeholders, aligning re quirements,
business logic, and technical constraints.

AI in Design Process Presented design decisions, supported handoff and UI QA, and iterated based on
Claude
user behaviour, product data, and team feedback.
ChatGPT

Lovable
Freelance UI/UX Designer March 2022 – December 2023
v0

Cursor
Worked on web and application projects together with front-end and back-end
AI-assisted research, ideation, flow exploration and developers.
prototyping
E-commerce Platform
Tools Designed the experience from product discovery to checkout .

F igma
Worked on navigation, information hierarchy, product pages, forms, and responsive
Zeroheight
behaviour.

Microsoft Clarity
Collaborated with developers to adapt design decisions to technical requirements.
Convert.com

Jira
Insurance Application
Storybook
Designed a user-facing application with a focus on clear flows and easy-to-
Adobe Photoshop
understand information.

Adobe Illustrator Created responsive interfaces and worked with developers during implementation.
Corporate Website
Redesigned a multi-page corporate website .

Improved navigation, information architecture, content hierarchy, and responsive
experience across devices.