Карина

Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/9473548

Work experience

Growth/Influence Marketing PM (with direct report to the CEO)

from 05.2021 to now (3 years 1 month)
One2Fan, Київ (IT)

We’re the platform for influencers who want to get passive income.
USA, LatAm, Asia — cooperation with creators from all over the world with focus on American traffic. I am in charge of the heart of the platform, scaling and growing - traffic, influencers engagements and working directly with them. I manage a team of 15 people and do lots of product tasks myself, because the management team is quite small.

Some stats of the last 6 months to share:

— 300+ influencers (worldwide) on the platform
— 800к+ unique visits from the influence traffic alone
— х3 traffic revenue (180% ROI)

Some achievements and job responsibilities:

— developed, tested and updated a marketing strategy from scratch, which hit first financial goals in 3 months
— hiring (from 4 to 15 direct reports) and developing the team, budgets
— account management: salaries, budgets, vendors management
— direct work with the creators (US/LATAM/EU): huge influencers contact info base
— analytics & various metrics (transitions, subscriptions, costs) in Kibana, Voluum, Google Analytics;
Product tasks: creating new features for the platform, custdev (influencers focused), parts of the CJM, experiments and work on funnel refinement

Product Manager

from 08.2020 to 01.2021 (5 months)
Lectarium, Київ (Освіта, наука)

Was in charge the work and setup of the department: reporting&budget planning, KPIs, marketing (strategy, funnels, cohort analysis), product development. Hired and developed new team members, building internal processes for the team of 15 people, vendors management.

SMM Manager in e-commerce

from 04.2019 to 11.2021 (2 years 7 months)
Baker Store, Київ (Роздрібна торгівля)

A role that combined SMM ( growing social media presence, writing articles, creating visuals) and an affiliate program/influence marketing manager (increasing sales and native marketing integrations, cross promo).

The numbers:
— 200+ influencers interactions
— Instagram with x10 growth
— VK - x1,5 growth
— built YouTube presense from scratch

SMM manager

from 07.2018 to 07.2020 (2 years)
Malbert agency, Київ (Маркетинг, реклама, PR)

Lead generation for online courses: setting up target in Facebook Ads Manager (texts, visuals), interaction with the PMs.
Maintaining clients' social media presence: developing a promo strategy, copywriting, direct interaction with influencers, simple designs, generating unique content. Working with events.

Knowledge and skills

Language proficiencies

English — average

Additional information

Autonomous product manager with well-rounded experience in influencer marketing with 4+ years of experience, both on the product side and agency. Can understand the tech language and translate it to business.
I enjoy building processes from scratch, count and optimize the metrics and numbers, research, think outside of the box, learn in the process. Really hate bureaucratic corporate bullshit and meaningless work.

Contact info:
t.me/chrnkrn — 9:00 до 23:00 CET
[open contact info](look above in the "contact info" section)