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Diana Smyrnova

Dnipro, Ukraine
Email: [open contact info](look above in the "contact info" section)
Tel.: [open contact info](look above in the "contact info" section)
Skype: dismyrnova

I am an ambitious and reliable individual with 3+ years of
experience in lead generation and 4+ years of experience in IT
marketing.

Personal information

Date of birth: 04.05.1994

Education and qualifications

Magistracy in Marketing: 2017-2019 - Marketing. Alfred Nobel University.

Courses of the in-depth study of foreign languages: English course. Level of knowledge:
upper-intermediate.

Baccalaureate: 2010-2014 - Dnipro national university named by Oles` Honchar. Historical
faculty.
Magistracy: 2014-2016 - Dnipro national university named by Oles` Honchar. Historical
faculty.

Diploma: Social problems of England and ways of its solving proposed by Fabian Society
(1884-1901)

Work experience

● Lead Generation Manager at GBKSOFT (2020-2021)

Responsibilities:

- Collecting of potential clients databases according to Ideal Customer Profiles
- Testing lead generation hypothesis
- Data Enrichment
- Running LinkedIn automatic messaging campaigns with Expandi
- Work with Pipedrive CRM system to transfer leads from Marketing to the Sales team
- Writing LinkedIn messages sequences

● Sales Development Reptresentative at GBKSOFT (since March 2021)

- Lead qualification by BANTc methodology
- Communication with potential clients
- Transferring perspective potential clients to the Sales Manager

● Lead Generation Manager at RubyGarage (2019-2020)

Responsibilities:

- Collecting of potential clients databases according to Ideal Customer Profiles
- Data Enrichment
- Running email campaigns with Reply.io, Mailshake
- Running LinkedIn automatic messaging campaigns with Expandi
- Work with Pipedrive CRM system to transfer leads from Marketing to the Sales team

● Linkbuilder at Key UA Software (2018-2019)

Responsibilities:

- Guest posting
- Research and identify publisher websites for link building opportunities
- Send outreach communication to publishers
- Generating ideas for content writing for guest posts publishing
- Communication with bloggers and publishers
- Managing the database of bloggers and websites available for guest posting
- Crowd marketing - brand mentions on different forums, Q&A websites, directories,
etc.

Tools that I used for outreach and link building:

- Cold outreach tool Reply.io
- Cold outreach tool Mailshake
- Ahrefs

● Outbound sales manager for eSputnik.com (2017-2018)
Responsibilities:

- Searching for new leads and potential clients
- Manage the first stages of communication with potential clients
- Organize a demo of the company’s product
- Helping to prepare presentations of the product

● Linkbuilder, Outreach Specialist at Live page (2016-2017)

Responsibilities:

- Guest posting
- Research and identifying publisher websites for link building opportunities
- Managing and updating the database of websites available for guest posting
- Communication, reaching out to bloggers and publishers
- Research and analyzing of competitors backlinks
- Crowd marketing - brand mentions on different forums, Q&A websites, directories,
etc.
- Working with freelance writers

Additional skills and achievements

● English - Upper-Intermediate level
● Computer - a confident user, working with Microsoft Office, Google Suite.
● Basic knowledge of Internet Marketing, SMM, and Sales
● Good interpersonal skills
● Fast learning

Interests and hobbies

● Volunteering for charity organizations (Campus Ukraine, Помогаєм)
● Enjoy reading, self-education, fitness, CrossFit, TRX, reading, hiking, and traveling
● Learning the French language.