Олександр

Oleksandr Roshchupkin
Kyiv, Ukraine
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General Experienced professional with proven track records in general management, sales and
summary marketing strategy, P&L, team and distributor`s management, trade marketing,
operations optimization, CRM, negotiations in such industries as FMCG, Pharma, Agro,
B2B.
Experience
UKR Truck (В2В) Sales and distribution of municipal machinery (local, USA, Italian, Turkish, other
CEO suppliers)
Jan 2020 till present • Sales and marketing strategy, P&L, portfolio and process optimization;
• Negotiations, contract management, customer’s management;
Launched new repairing technology in DTEK, training with USA trainer.
BAYER, BASF General management of business unit
Country Head • Distribution of OSR seeds business – general management, P&L, sales and marketing
Ukraine, development and implementation, portfolio management, registration, distributor`s
Moldova, management, commercial policy, logistics.
Georgia, Armenia • Reconstruction of Seed Center (seed processing and breeding laboratory) - work
Aug 15- Jan 20 with government authorities, licensing, exploitation processes and procedures
optimization, etc. Project was successfully completed in 2018.
• Breeding and distribution of WW – P&L, sales, marketing, growing, portfolio.
Successful transfer of business from Bayer to BASF, sales and inventory targets
achieved.
Cargill • Distribution business management: P&L, negotiations, portfolio, commercial terms,
Distribution marketing activity, finance instruments, trainings.
Head • KAs management
Feb 14-Aug 15 Successful collection of bad debts after UAH devaluation
Reckitt Management of 2 businesses – Pharma (Strepsils, Nurofen, Gaviscon) and FMCG
Benckiser (Vanish, Finish, Calgon, etc.), in total 444 subordinates.
National Sales • P&L, NKA management, distributors management, negotiations.
Director • CRM launch
Apr 08 – Nov 13 • Marketing and trade marketing management, portfolio management.
Grew pharma sales 6 times in 5 years, margin grew 35% Str and N appeared in top
10 OTC brands.
Colgate-Palmolive • 40% of Ukrainian business management, run several national projects.
Regional manager • Distributors management,
May 05 – Apr 08. Certified trainer, won several sales contests.
Procter and Gamble • Various positions in sales at South and Eastern Ukraine, KAs management, project
Unit manager manager, sales trainer; trade marketing projects.
Feb 97 – May 05 • Distributors development/management.
Won Best unit in new business integration (Wella).
Education
Ukrainian State 1989-1995 Engineer, 2 specialties: theory and exploitation of engines.
Marine University Diploma with distinction.
Languages Ukrainian, Russian – native, English – excellent