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Work experience

SEO Content Specialist

from 03.2025 to 06.2026 (1 year 4 months)
3MY.org, Дистанційно (IT)

3MY.org - Canada-based digital agency (websites, SEO, AI, Amazon)

Key Responsibilities
▸ Created SEO and commercial content for blogs, service pages, landing pages, product pages, category pages, and lead-generation materials.
▸ Prepared page structures, headings, metadata, internal links, SEO briefs, content plans, and publishing tasks.
▸ Published and updated website content in WordPress, Elementor, and Joomla.
▸ Managed SMM content for Facebook, Instagram, LinkedIn, Treads, and Medium.
▸ Prepared e-commerce and Amazon-related content, including product descriptions, product card text, category content, product graphics briefs, banners, and presentation materials.
▸ Wrote email marketing content, including subject lines, email body text, CTA blocks, newsletters, outreach drafts, and follow-up messages.
▸ Supported technical SEO tasks: sitemap.xml updates, robots.txt checks, indexing review, redirects, canonical URLs, metadata fixes, internal linking, and schema markup checks.
▸ Worked with link building and sponsored content placement through Adsy.
▸ Prepared task briefs for designers, developers, copywriters, and content teams with references, screenshots, requirements, comments, and review notes.

Tools and Platforms
GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Google Workspace, Canva, Photoshop, Figma, ChatGPT (Claude), n8n, WordPress, Elementor, Joomla, ClickUp, Notion, Slack, Grammarly, PageSpeed Insights, Lighthouse, Looker Studio.

Articles and Visual Content:
https://avocatguzun.com/en/first-time-theft-shoplifting-or-fraud-charges-in-quebec-navigating-your-case-and-avoiding-a-criminal-record/

https://cecfq.ca/en/which-language-learning-method-works-best-in-2026-self-study-vs-classes/

https://3my.org/what-is-a-branded-campaign-in-google-ads-and-why-it-matters/

https://onelogicsoft.com/how-to-optimize-cad-models-for-mobile-ar-what-breaks-performance/

https://bkfinancialservices.ca/pay-debt-or-invest-after-tax-season-a-canadians-guide-to-credit-cards-locs-and-mortgages/

Product Images:
https://coinlooting.com/de/shop/

Landing Page Concept, Content Structure and Visual Brief:
https://3my.org/amazon-advertising-campaigns-for-maximum-sales-impact/

Portfolio:
https://dobrohotov.netlify.app/

SEO copywriter

from 05.2024 to 05.2025 (1 year)
А1 телеком, Дистанційно (Телекомунікації, зв'язок)

- Created SEO and marketing content for blog articles, landing pages, LinkedIn, email campaigns, video scripts, and technical materials.
- Wrote SEO-optimized articles, commercial copy, product descriptions, onboarding texts, and documentation for telecom and digital products.
- Prepared content ideas and briefs for infographics, carousels, short videos, lead magnets, and social media campaigns.
- Launched a LinkedIn campaign that reached 83K+ organic views in one day.
- Managed WordPress pages in Elementor, updated content, improved page structure, and supported SEO audits.
- Worked with product and development teams on documentation, onboarding flows, and user-facing content.
- Improved content strategy using data from Google Analytics, Google Search Console, Ahrefs, Similarweb, and SEMrush.

https://a1call.me/blog/en/

SEO copywriter

from 05.2023 to 12.2024 (1 year 8 months)
Success, Дистанційно (Медицина, охорона здоров'я, аптеки)

- Built and managed the website content system for a multilingual surrogacy project.
- Created and edited blog articles, service pages, and SEO content.
- Worked with translations and content updates across 8 languages.
- Created simple visuals and page content blocks for the website.
- Improved page structure, metadata, readability, and search visibility.
- Worked with developers on uploads, fixes, translations, and website updates.
- Helped grow organic traffic through SEO content and site improvements.

https://surrogate-motherhood.com/

Content creator / SEO

from 01.2017 to 08.2024 (7 years 8 months)
My Projects, Дистанційно (Маркетинг, реклама, PR)

One Logic Soft – AI & software development company
• Managed company blog and LinkedIn page, creating SEO-optimized content, visuals, and posts that increased engagement and organic reach.

CoinLooting – German gaming marketplace
• Produced SEO content for product and service pages, blogs, and landing pages.
• Ran keyword research, created visuals, and managed on-page SEO in English and German.

Unitalk.cloud – Ukrainian B2B telecom provider
• Created content explaining virtual PBX, IP telephony, and automation tools for business clients.

Real Estate & Wellness (Kyiv)
• Delivered full SEO setup, content structure, copywriting, UX improvements, and analytics-based strategy for multiple real estate and health brands.

ExpoPlaza.kiev.ua – Ukrainian event venue platform
• Led full SEO setup: site structure, metadata, internal linking, and keyword strategy.

SEO Team Lead

from 08.2014 to 06.2017 (2 years 11 months)
IMQ, Киев (IT)

Led 20+ SEO and content projects across real estate, e-commerce, and industrial sectors. Oversaw end-to-end strategy - from audits and planning to execution and reporting. Ensured timely delivery and strong ROI through coordinated team efforts and technical expertise.

Key Responsibilities:

- Managed a team including a copywriter, SEO specialist, and designer
- Assigned tasks, reviewed deliverables, and maintained consistency in tone, quality, and branding
- Collaborated with developers to implement SEO and UX improvements, fix technical issues, and launch new pages
- Worked with marketing teams on campaign strategy, audience targeting, and performance analysis
- Led full-cycle SEO: audits, metadata, site structure, internal linking, and on-page optimizations
- Built keyword-driven content strategies; wrote and edited SEO content for blogs, landing pages, and product pages
- Ran link-building campaigns to increase authority and generate relevant traffic
- Used GA, GSC, and SEO tools to track performance and inform strategy
- Optimized website speed, crawlability, and mobile usability


https://imq.com.ua/

Website administrator

from 11.2011 to 10.2014 (3 years)
ИКС-Маркет, Київ (Транспорт, логістика)

- Built and executed a full SEO strategy for a new e-commerce website, resulting in +150% organic traffic and +30% conversions over 3 years
- Created and optimized SEO-friendly content (product pages, categories, blog) to improve visibility and engagement
- Conducted keyword research, targeting high-conversion queries - achieved Top 5 Google rankings in a competitive niche
- Improved site structure, meta tags, internal linking, and technical performance (speed, mobile, crawlability)
- Managed link-building efforts, acquiring high-quality industry backlinks and boosting domain authority
- Set up GA and GSC, tracked key metrics, delivered monthly reports, and adapted strategy based on performance
- Worked closely with devs, designers, and copywriters to implement SEO fixes and content changes
- Launched seasonal campaigns, generating strong traffic spikes and supporting business goals

https://www.ics-market.com.ua/

Education

Taras Shevchenko National University

Accounting and Auditing, Киев
Higher, from 2004 to 2006 (2 years)

Bachelor’s Degree

Kyiv College of Light Industry

Accounting and Auditing, Киев
Specialized secondary, from 2001 to 2004 (3 years)

Additional education and certificates

Training Center "Cursor"

course "SEO and Internet marketing from scratch"

Training Center "Basic"

course "WEB design - HTML5.0 / CSS3.0 / SEO"

Fluent English Educational Center

English language course (Upper-Intermediate level)

Knowledge and skills

• ChatGPT
• Adobe Photoshop
• HTML
• CSS
• Битрикс24
• WordPress
• Google Analytics
• Joomla!
• SEO
• Google Ads
• Adobe
• Drupal
• Miralinks
• Google AdSense
• Notion
• Trello
• Написание промптов для ChatGPT
• Gemini
• Digital-маркетинг
• Обучаемость

Language proficiencies

English — advanced

Additional information

Content Marketing Specialist with over 10 years of experience in copywriting, SEO content creation, and multi-channel content management. I write articles, landing pages, product descriptions, and social media content, and develop content strategies that drive organic traffic and improve engagement. Experienced in managing blogs, creating visual assets, and delivering clear, effective communication for brands

Website / Portfolio: https://dobrohotov.netlify.app/.