Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/964638/

Work experience

Product manager

from 04.2024 to now (2 years 5 months)
LLC "Saint-Gobain Construction Products Ukraine", Київ (Будівельна промисловість, деревообробка)

• Conduct competitor and market analysis, define price segments, and formulate Unique Selling Propositions (USPs).
• Develop technical specifications (Product Requirements) for new mixtures and packaging.
• Coordinate the plant team and oversee manufacturing processes.
• Managed the end-to-end development and launch of 8 new products from concept to market entry, collaborating with production and international R&D departments.
• Test new products on-site; analyze quality and readiness for launch.
• Formulate and execute Go-to-Market (GTM) strategies.
• Organized and managed participation in 4 trade exhibitions, 10 masterclasses, and over 30 offline and online presentations.
• Collaborated with the sales department to create and promote incentive/motivation programs for partners and clients.
• Resolve customer complaints (claims) and coordinate alignment between the plant, technical department, and clients.
• Develop and control budgets; prepare financial reports for the accounting department.
• Manage content creation, copywriting, and visual asset preparation.

Product-менеджер

from 08.2020 to 04.2024 (3 years 9 months)
Aver-Teh, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Develop of 3-4 strategies for the development of product groups per quarter;
• Manage full marketing complex for TM ORAFOL, PROFITAPE ;
• Monitor and analyse the competitive environment, quick response to market changes ;
• Assortment and price management to increase in trade profitability ;
• Develop promotional offers to increase the turnover ratio ;
• Manage expert groups on the development of assortment and sales in branches ;
• Prepare and place info media materials about products for digital campaigns ;
• Employee training and presentations of development strategies ;
• Launch up to 3 new products per year ;

Product manager/Cedral sales manager

from 11.2018 to 12.2019 (1 year 2 months)
ALC "Siniat", Київ (Distributor of facade materials)

As product manager
• Develop, monitor and control the Marketing Plan for Cedral & Equitone TM
• Modify/adapt the marketing mix of activities to achieve sales objectives;
• Develop long-term and annual plans to meet corporate goals for sales and profit growth;
• Provide constant examination of competitors’ market;
• Ensure effective marketing communications including the company website, print communication and advertising, products presentations;
• Organize product promotion marketing events
• Organize corresponding documents flows relating to marketing activities
• Digital marketing in cooperation with agency
Maintain and adopt websites https://www.cedral.world/uk-ua/facades/ and https://www.equitone.com/uk-ua/.
• Provide marketing support to the sales managers

As Cedral sales manager (last 4 months)
• Dealer network development in Ukraine;
• Negotiating with owners of facade and trade companies;
• Trade policy development;
• Construction materials market analysis;
• Products shipment control;
• Stock policy development.

Product manager

from 10.2011 to 04.2017 (5 years 7 months)
10/2011- 04/2017 LTD «PLASTICS-Ukraine», Киев (distributor - www.plastics.ua)

• The whole marketing mix for TM Oracal, Neshen, Hexis, Poli-Tape etc. (in Ukraine)
• Management, development, pricing and active promotion of product range
• Control and optimize the turnover and profitability of products
• Analyse the competitive environment and market needs
• Strategic planning, implementation and developing new products
• Active participation in the sales planning, ensure meeting the marketing strategies
• Provide efficient marketing activities (training seminars, exhibitions, media promotion etc.)
• Negotiate with partners (suppliers) on terms of operational and strategic cooperation
• Participate and visit key international trade fairs
• Organize and conduct trainings for sales staff, implement knowledge control
• Technical and marketing support of clients
• Regional marketing policy

Marketing manager

from 10.2009 to 01.2011 (1 year 4 months)
10/2009 – 01/2011 LTD “Decosun”, Киев (distributor - www.decosun.com.ua)

• Market analysis: competitors’ and clients’ environment
• Pricing on the basis of competitor analysis
• Initiate and implement marketing events
• Launching and developing new products
• Joint-creation, developing of the website, content
• Technical and marketing support of the sales managers

Marketing manager

from 10.2006 to 06.2008 (1 year 9 months)
10/2006 – 06/2008 LTD “VIST Group” (distributor), Киев (distributor - www.new-vist.com)

• Market analysis: competitors’ and clients’ environment
• Provide efficient marketing activities
• Pricing on the basis of competitor analysis
• Identify new sales opportunities and means of expanding existing sales standards • Develop distribution strategy in cooperation with the sales team • Marketing analysis (consumer demand, new possible markets etc.)
• Technical and marketing support of clients

Education

KNEU

FEM, Project management and business consulting, Киев
Higher, from 2001 to 2006 (5 years)

Knowledge and skills

• MS Office
• 1С
• Здатність до навчання
• 1C

Language proficiencies

English — average

Additional information

Have a driving license of category “B” and International passport.
Ready for traveling on business.