Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/9750938/

Work experience

Senior Digital Marketing Specialist, Google Ads, Meta Ads, AI

from 05.2017 to now (9 years 5 months)
BRAND-MINDS, Київ (Маркетинг, реклама, PR)

I successfully manage advertising campaigns for businesses in Ukraine, the EU, the United States, Dubai, and Tier 1 and Tier 2 markets.

Education

Zaporizhzhia National University

Finance, Запоріжжя
Higher, from 2015 to 2016 (1 year)

Zaporizhzhia National University

Economic Cybernetics, Запоріжжя
Higher, from 2010 to 2015 (5 years)

Knowledge and skills

• Google Ads
• Facebook Ads Manager
• Google Analytics 4
• Facebook Analytics
• Пошукова реклама
• КМС Google
• Google Merchant Center
• YouTube Ads

Additional information

More information about me, my experience, and my Digital Marketing expertise

Expert Skills
• Google Ads
• Meta Ads (Facebook, Instagram)
• Google Analytics 4, Facebook Analytics
• Improving advertising performance through AI-powered tools

Experience
• 12 years of experience setting up and managing advertising campaigns in Google Ads and Meta Ads.

What value do I bring?

My key strengths:

• I create strong value propositions based on customer needs and business goals.
• I conduct market research, including demand and offer analysis, product analysis, target audience segmentation, and competitor analysis. This allows me to better understand the business, identify growth opportunities, and incorporate these insights into the marketing strategy.
• I have strong analytical skills, which help me understand exactly where improvements can be made in advertising campaigns to achieve business goals.
• My experience allows me to define advertising goals more accurately and choose the right approach for achieving them.
• I create effective conversion-focused advertising. My process includes:
1. Analyzing customer needs and product value.
2. Clearly communicating and presenting the value to the target audience.
3. Transforming value into clear messages, ideas, and advertising concepts.
4. Optimizing advertising copy based on grammar, logic, language style, and local market specifics.

This approach to creating advertising campaigns has been tested in practice and allows me to achieve strong performance results.

What benefits do you get?
Thanks to my comprehensive approach to advertising campaigns and practical experience in creating high-performing ads, my cooperation with your company is focused on generating measurable business value and profitable growth.

Why am I interested?
I have successfully managed advertising campaigns for Ukrainian brands, and now I see an opportunity to apply my expertise and experience in international markets.
In my work, I value intelligence, openness, strong interpersonal qualities, effective goal achievement, and professional expertise.

What I do independently and what I do as part of a team

Independently:

I create, set up, and manage Google Ads campaigns:
• Search campaigns, Google Display Network, Google Merchant Center, YouTube Ads, Performance Max, Demand Gen, Google UAC, and Google In-App campaigns.
• Define advertising goals and conduct marketing research.
• Develop advertising strategies.
• Create advertising campaigns, write ad copy, and configure Google Ads accounts.
• Launch advertising campaigns.
• Monitor advertising performance metrics and optimize campaigns based on results.

I create, set up, and manage Meta Ads campaigns:
• Define advertising goals and conduct market research.
• Develop marketing and content strategies, create visual concepts together with the design team, and contribute to brand development strategies.
• Create advertising creatives for images and videos used in feeds, Stories, and Reels.
• Write conversion-focused advertising copy that communicates the value proposition to specific audience segments.
• Set up Facebook Ads campaigns and launch advertising.
• Monitor campaign performance at every stage of the customer journey to maximize advertising effectiveness, including:
CPC (Cost Per Click)
CPM (Cost Per Mille)
CTR (Click-Through Rate)
ROI (Return on Investment)
LTV (Lifetime Value)
Unit economics
Profitability

Working as part of a team:
• I collaborate with Senior Designers to create advertising concepts and marketing materials that effectively present products and services based on customer needs. I consider the emotions, associations, and visual impressions users experience when seeing an advertisement to ensure the creative achieves its purpose, creates a strong impact, and communicates the right message.
• I work with Senior Developers to complete the necessary technical and programming tasks required for successful marketing campaigns.

Advantages:
I use AI tools to improve the advertising creation process. This allows me to create high-quality campaigns faster under my management and prepare advertising materials for international markets while maintaining:
• accurate translations;
• correct meaning and messaging;
• logical structure;
• proper grammar;
• local language adaptation.

Pricing
My monthly service fee is $2,000 + KPI-based compensation.
The KPI component is based on strategic decisions aimed at improving business profitability, acquiring new customers, and achieving measurable business growth through effective Digital Marketing.

My Portfolio
Portfolio: brandmindsagency.com

Health & Beauty case studies:
[open contact info](look above in the "contact info" section)

Let’s discuss how we can work together.

Contact Information
Phone: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)
Telegram: @olegandryushchenko