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Ilona Bochanova
CBDO / Head of Sales / AM /
Executive Support Assistant
Professional Summary
Results-driven Marketing, Communications, and Business Development professional with 7+ years of international experience supporting high-growth tech
startups, AI platforms, and creative outsourcing studios. Skilled at building founder brands through strategic PR, media outreach (Forbes, TechCrunch, etc.),
Wikipedia & Knowledge Panel creation, and social media storytelling. Proven track record in leading full-cycle B2B sales, product marketing, and partnership
development, particularly in the AI, QSR, retail, and GameDev industries. Experienced in driving growth through lead generation (Apollo, LinkedIn), sales
strategy, and CRM optimization. Adept at navigating cross-functional collaboration, project management, and product positioning across global markets.
Strong expertise in establishing company operations, legal compliance, pricing, and financial workflows, including international structures via Estonia’s e-
Residency. Analytical and strategic, with hands-on knowledge of tools like ChatGPT, Gemini, Jira, Metricool, Pipedrive, and MS Copilot. Comfortable managing
teams, securing long-term partnerships, and contributing to both high-level strategy and day-to-day execution. Known for balancing creativity with data-driven
decision-making in fast-paced, remote-first environments.

Contact Experience
Phone
NDA (Contract/US-based AI Marketing Platform for
[open contact info](look above in the "contact info" section)
QSR & Multi-Unit Retail)
Email 2025 - Present
[open contact info](look above in the "contact info" section)
Executive Support Assistant
1. Acted as a key liaison with the PR team to develop the founder’s public profile, including the
Education creation and verification of the Google Knowledge Panel, positioning them as a recognized leader
in AI and marketing.
2. Conducted media research to identify high-impact publications (e.g., Forbes, Entrepreneur,
2015-2019 TechCrunch, Yahoo Finance) for brand and founder features; proposed media outreach strategies
to increase visibility of the product and company.
Bachelor Degree
3. Led the development of requirements and content strategy for PBN (Private Blog Network) sites,
Lviv Polytechnic National University Wikipedia, Simple English Wiki, and Wikiquote entries.
4. Coordinated with cross-functional teams to manage content and technical updates for the
2019-2020 company’s main website, ensuring a cohesive brand narrative.
5. Researched and pitched relevant podcasts and speaker opportunities for the founder; arranged
Master Degree
conference participation and speaking engagements to elevate brand authority in the QSR and
Lviv Polytechnic National University retail tech space.
6. Drove lead generation through Apollo, LinkedIn, and email outreach; handled lead qualification and
scheduled discovery calls and demos with prospective clients.

Courses 7. Wrote and scheduled social media content to enhance the founder’s personal brand and promote
platform capabilities.
8. Tracked campaign performance and audience engagement using Metricool, LinkedIn, Gmail, and
Google Sheets.
April, 2024 9. Leveraged AI tools (ChatGPT, Gemini, Microsoft Copilot) to streamline content generation,
Chief Sales Officer outreach, and operational workflows.
Laba

May, 2023 Nefraxis OU(Outsource)
ABM B2B Marketing Strategy Nov, 2024 - 2025
Udemy CEO & Director
1. Registered the company and ensured full compliance with legal and industry standards.
October, 2023 2. Created agreements for both clients and the team, ensuring smooth collaborations and clear
Product metrics and analytics expectations.
Hard Skills for PdM 3. Set up and managed payment systems to streamline international transactions.
4. Oversaw financial processes, pricing strategies, and budgeting for optimal business growth.
5. Developed and executed business strategies to position Nefraxis as a trusted outsourcing partner

Languages in the gaming industry.
6. Managed a diverse team of talented artists and specialists, ensuring high-quality project delivery.
7. Established workflows that enhance productivity and maintain artistic excellence.
8. Secured and maintained partnerships with clients from the US, Europe, and Canada.
English B2/C1 9. Leveraged Estonia’s e-Residency program for efficient global business operations.
10. Execute outbound B2B sales, utilizing LinkedIn outreach for lead generation.
Ukrainian Native
11. Contribute to company strategy.
12. Lead discussions for long-term partnerships and oversee contract signing processes.
13. Prepare presentations/proposals, analyze the GameDev market, and create diverse portfolios.
14. Collaborate with production for project estimates and contribute to preproduction/production
processes.
15. Manage the full sales cycle from client engagement to invoicing.
Recommendations Quantum PM (Product)
Aug, 2023 - Jun, 2024
Iraklii Tsyklauri CBDO
Managed directly at Twin WIn Games 1. Create and deploy performance metrics for products on a global scale.
Game Lead / Product Owner 2. Regularly analyze and report on these metrics to gauge and enhance product performance.
3. Apply analytical skills to identify trends and opportunities for continuous product improvement.
Ilona is a real professional in business
4. Lead the end-to-end lifecycle management of products, ensuring alignment with global business
development and game dev. It was
objectives.
pleasure to work with her, because of her 5. Collaborate with cross-functional teams to steer product development, marketing, and launch
passion and boldness. initiatives.
I really recommend her to join your team, 6. Perform thorough market analyses to identify trends, opportunities, and potential threats.
because you can miss the chance to work 7. Utilize competitive analysis to guide product positioning and differentiation strategies.
with real business development ninja. 8. Develop and execute strategies for global business development, expanding market reach.
Contact 9. Lead B2B sales efforts through effective account management and optimized sales operations.
10. Collaborate with sales teams to enhance and streamline sales processes.
11. Develop comprehensive Sales Plans for Q3-Q4 2023 and future initiatives in 2024.
Phone
Matthew Menzies 12. Align product initiatives with organizational goals, contributing to the overall business strategy.
13. Provide consultancy for business development to enhance strategic decision-making.
Worked with but we were at different
[open contact info](look above in the "contact info" section)
14. Foster communication and alignment on product goals and strategies across cross-functional
companies at Stepico teams.
Email
Game Consultant | Senior Partner 15. Effectively communicate product value propositions both internally and externally.
[open contact info](look above in the "contact info" section)
Relations Manager - Games 16. Deploy and manage CRM systems to strengthen customer relationships and improve sales
processes.
I highly recommend Ilona as a BDM in 17. Gather customer feedback to inform product improvements and enhance overall satisfaction.

Education
gaming. Her passion, industry knowledge,
and strategic mindset have led to
significant growth and successful Dec, 2022 - Jul, 2023
partnerships.
2015-2019 She's a charismatic leader Stepico (Outsource)
whoBachelor
fosters a Degree
positive work environment,
making her an invaluable asset to any Business Development Manager
Lviv Polytechnic National University
team. I really enjoyed working with Ilona 1. Execute inbound/outbound B2B sales, utilizing LinkedIn outreach for lead generation.
and would recommend her to anyone. 2. Mentor BDMs, fostering a high-performance sales team.
2019-2020 3. Share GameDev industry insights with leadership and the sales team.
Master Degree 4. Establish new LiveOps processes and collaborate with Marketing.
5. Contribute to company strategy, introducing new technical lines for growth.
Lviv Polytechnic National University
Dmytro Babin 6. Utilize CRM, LinkedIn, and Sales Navigator for efficient sales processes.
7. Lead discussions for long-term partnerships and oversee contract signing processes.
Reported directly to Ilona at Quantum
Courses
8. Prepare presentations/proposals, analyze the GameDev market, and create diverse portfolios.
PM 9. Handle different payment models, Sales Plans, and deal structuring.
SDR, Junior BDM 10. Collaborate with production for project estimates and contribute to preproduction/production
I recently had the pleasure of working processes.
May,on
with Ilona 2023
the business development 11. Manage the full sales cycle from client engagement to invoicing.
12. Working with Jira, Pipedrive, OneDrive, Google Drive, Sheets, etc
of a projectB2B
ABM Marketing
management Strategy
tool. Despite
13. Preparing SOWs, NDAs, MNDAs, MNAs, etc.
being new
Udemyto the team, I was immediately
impressed by her leadership style and
dedication to her2023
October, work.
Product metrics and analytics Jul, 2022 - Nov, 2022
Ilona Hard
embodies the
Skills for PdMperfect balance
between professional competence and iLogos Game Studios (Outsource)
emotional intelligence, making her a truly Business Development Manager
inspiring leader. She has a knack for
1. Attend production meetings, engage with customers, and perform Project Management/Account

Languages
recognising individual strengths and Director activities.
nurturing talent within her team. Working 2. Collaborate directly with CBDO, Project Managers, and Account Directors.
with her has been an invaluable learning 3. Utilize CRM, LinkedIn, and Sales Navigator for client interactions.
experience, and I am grateful for her 4. Discuss and cultivate long-term partnerships with clients.
English B2/C1
guidance and mentorship. 5. Facilitate the signing of agreements with clients.
6. Prepare presentations and proposals for clients.
Ukrainian Native
7. Implement the DDT model in day-to-day operations.
I wholeheartedly recommend Ilona to
8. Participate in pre-production and production processes.
anyone seeking a leader with exceptional 9. Manage the full cycle of Sales Management, including AM responsibilities as well.
business development skills, strategic 10. Working with Salesforce, Sheets, Trello, Slack, etc.
thinking, and a genuine passion for 11. Preparing NDAs, MNDAs, SOWs.
motivating and empowering others.
I hope we have the chance to collaborate
again soon!
Nov, 2020 - July, 2022
Twin Win Games (Outsource)
Business Development Manager
1. Attend GameDev conferences, production meetings, and engage in customer interactions and
Project Management/Account Director activities.
2. Work directly with CEO, COO, PMs, and AD for effective account management.
3. Contribute to building the company strategy and integrate new technical lines.
4. Utilize CRM, LinkedIn, UpWork, and Sales Navigator for business development.
5. Discuss and establish long-term partnerships with clients, including signing NDAs, DSAs, MSAs,
and SOWs.
6. Estimate client projects in collaboration with the production team.
7. Calculate GPM for projects.
8. Analyze the GameDev market and maintain communication with vendors and 3rd party studios.
9. Create game portfolios and generate weekly sales reports.
10. Work with various payment models (fixed, Time & Materials, Outstaff).
11. Develop Sales Plans, deals, and other sales-related documentation.
12. Participate in pre-production and production processes.
13. Mentor Sales Managers and Lead Generators.
14. Manage the Full Cycle of Sales, including preparing and sending invoices to clients and AM
responsibilities.
15. Working with Hubspot, Jira, Sheets, GoogleDrive, OneDrive, etc.

Aug, 2018 - Nov, 2020
EJaw Estonia OU (Outsource)
Sales Manager / BDM
1. Prospect and acquire new customers and projects.
2. Initiate contact with customers through LinkedIn, Gmail, and Skype.
3. Identify and participate in relevant conferences and hackathons.
4. Collaborate closely with the head office team, including the CEO and Directors.
5. Regularly update the CRM system.
6. Develop and create comprehensive Business Plans.
7. Mentor Junior Sales Managers for skill development.
8. Facilitate meetings with prospective and existing customers.
9. Manage the Full Cycle of Sales, overseeing the process from initiation to closure.
10. Working with Trello, Hubspot, etc.
11. Reviewing GDD, preparing NDAs, MNDAs, and SOWs.