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ROSTYSLAV PARKHOMENKO

PPC SPECIALIST
ABOUT ME
I have been working as an Amazon PPC manager for a
three years. After 3 months of work in agency, I
moved to the position of Middle, I have experience
with different monthly budgets ($500-$70,000). For
the last year I worked in a company with our own
product and achieved the title of Best Seller in 4
niches, managing a monthly budget of up to $100,000

I have experience in conducting cases at Walmart
as a PPC specialist. During my work, I worked on
more than 15 projects at Walmart

ENGLISH LEVEL: UPPER- INTERMEDIATE
EDUCATION: MASTER'S DEGREE IN
MARKETING AT NTUU "KPI"
EXPERIENCE
Amazon PPC Specialist at Diogenes
July 2022 – March 2024
Conducted keyword research and competitor analysis to optimize advertising campaigns.
Managed and optimized Amazon PPC campaigns, including Walmart PPC.
Performed PPC audits and provided actionable insights for performance improvement.
Developed advertising strategies based on data analysis and market trends.
Created and maintained performance tracking spreadsheets.
Mentored new employees in PPC best practices and tools.

Amazon PPC Specialist at UDC Parts
March 2024 – July 2025
Developed strategic plans for product positioning and advertising on Amazon.
Led PPC optimization and promotional efforts to drive product visibility.
Forecasted sales trends and set measurable KPIs for campaigns.
Executed keyword research, competitor analysis, and A/B testing strategies.
Managed advertising campaigns on Amazon and Walmart platforms.
MARKETPLACES
AMAZON.COM
AMAZON.CO.UK
AMAZON.CA
AMAZON.DE
AMAZON.FR
AMAZON.IT
AMAZON.MX
WALMART.COM
 INSTRUMENTS AND TOOLS
Helium 10 Keepa ASIN Spotlight Sellerboard
Analysis and Tracking stocks, Competitors Research Tracking the main
comparison of buyboxes, product indicators, determining
indicators, niche rankings the net profit of the
research, Keyword account
research, Competitors
research
 MY SKILLS

Conducting keyword and Creating advertising
Conducting an audit for the Advanced level of using
competitors products campaigns (SP, SD, SB) and
account, identifying excel, knowledge of formulas
research for creating further optimization.
shortcomings in PPC, as well for creating account
advertising campaigns on Analysis of campaign
as in product listings, performance reports ,
Amazon and Walmart Ads performance, identification
competitors analysis. working with large amounts
of weaknesses
Finding out the reasons of of data
the growth / fall of KPIs

KW RESEARCH CAMPAIGNS AUDITS EXCEL
WORK EXAMPLES
SUCCESSFUL LAUNCHES
Work on accounts from
the start, after a
successful launch and
3 months of work,
accounts were
transferred to other
PPC specialists
 CASE REVIEW
NICHE: PET BEDS

WORK DONE
Successful launch of a new product in a highly competitive niche without listing reviews. Taking the
first places in the search results for main keywords, reducing the BSR, the initial focus on ASIN targets,
followed by brand promotion and increasing its awareness. In the future, we faced the problem of poor
product quality and low customer ratings. Daily/weekly/monthly optimization.
 CASE REVIEW
NICHE: BODY MASSAGERS

WORK DONE
Launching a new product, creating a product positioning as a premium massager in the presence of
many other products in the niche. Launching many companies targeting specific words, increasing
brand awareness. Launch of SP, SD, SB campaigns, identification campaigns with better performance
and optimization. Displacement of competitors from high places in the search results, protection of the
listing by defensive campaigns. After a successful launch, faced the problem of the seasonality of the
product and the inability to win the fight among cheap analogues.
 CASE REVIEW
NICHE: CAT LITTER TRAYS

WORK DONE
Launching a product in a niche with several big competitors, getting good results in the first month,
targeting on the main keywords, as well as successfully advertising on products from adjacent niches.
During the work, we encountered the problem of the account owner's inability to increase stocks,
because of this, we had to reduce the intensity of advertising spending. Due to the successful
occupation of high places in the niche (top 3-4), the main problem appeared - the price struggle from
competitors. Due to lower prices by 30% compared to our products, the main competitors have taken
most of the consumers in the niche. The account owner opted out of price cuts, coupons, and
promotions, which led to a decrease in competitiveness in the niche.
IMPROVING PERFORMANCE
Achieve record sales for the
season, then Account went into
low season and ads were turned
off

Same Walmart account, also
went into low season and ads
were stopped
CASE REVIEW
NICHE: SNOW RAKES

WORK DONE
Launching many advertising campaigns, mainly Sponsored Display and Sponsored Brand, identifying
shortcomings in the listing and correcting them. These actions made it possible to achieve record sales
for the season on the account, occupying the first position in the niche, despite the higher price
compared to the main competitor. The product also became a bestseller in the niche.
CASE REVIEW
NICHE: SNOW RAKES

WORK DONE
Product launch on walmart without reviews. Occupation of the top 5 niche on walmart among
competitors who have been on the marketplace for more than 3 years. daily/weekly optimization.
Further advertising was suspended due to the low season, as well as on Amazon.
IMPROVING PERFORMANCE
Start of work - March, 2023

Start of work - December, 2022
CASE REVIEW
NICHE: CLOTHES

WORK DONE
Working with 1000+ asins, initially conducting audits and testing campaigns of various types,
identifying the best products, ranking Top 10-20 in several clothing niches. Efficient spend Increase with
significant sales growth. Identification of listing shortcomings and their correction, conducting deals,
changing coupons depending on the market situation.
IMPROVING PERFORMANCE
Start of work - March, 2023

Start of work - May, 2023
CASE REVIEW
NICHE: BENTO BOXES

WORK DONE
An account with 350 ASINs that are in a highly competitive niche. Gradual improvement in sales with
decreasing ACOS. The main problem on the account was the detail page removed on most products.
Reactivation of the account after the return of products to the stock, the creation of effective
campaigns aimed at occupying high places in the niche (the result of the best ASIN is the top 20). Taking
high places in SERPs, conducting A / B testing of creatives and launching SP, SB, SD campaigns.
Protection of listing by defense campaigns, increase in brand popularity.
CASE REVIEW
NICHE: TEETH WHITENING STRIPS

WORK DONE
Significant growth in sales, achieving a record number of sales on the account, the struggle for the TOP
5 in the category with world famous brands. Significantly reduced cpc ($2.52->$1.45) due to keyword
filtering and campaign optimization. Creation of campaigns for relevant words, as well as for the main
competitors (niche leaders). Active promotion through coupons and deals.
CASE REVIEW
NICHE: LAWN MOWER PARTS

WORK DONE
New product launch, entry into Best Seller in a niche and became a leader. Ongoing support of 150-200
BSR in the Patio, Lawn & Garden category. Competition with world-wide companies and beating them.
Managing monthly budgets up to $300,000.
Also had experience managing this niche account on Walmart with inconsistent success