Олексій

Marketing Specialist

Employment type:
full-time
Age:
25 years
City of residence:
Odesa
Ready to work:
Odesa, Remote

Contact information

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Work experience

Digital marketer

from 10.2024 to 10.2025 (1 year)
NIX, Дистанційно (IT)

• Developed and implemented a comprehensive marketing
strategy with clear positioning and segmentation of the
target audience
• Quarterly analysis of competitors
• Created annual forecasts for retention and income indicators,
LookerStudio reports based on Google Analytics, conducted
project audits and drew up a project work plan for several
months.
• Optimized automated mailings via A/B testing
• Developed and implemented email
communication strategies
• Developed detailed technical tasks for developers,
designers, and copywriters

Email Marketer

from 05.2024 to 10.2024 (6 months)
Promodo, Дистанційно (Маркетинг, реклама, PR)

Created marketing strategies for B2B and B2C customers that led to an increase in ROMI by 100-200%
Created annual forecasts for retention and income indicators, LookerStudio reports based on Google Analytics, conducted project audits and drew up a project work plan for several months.
Optimized opt-in forms, which led to an increase in conversions from 0.2% to 3.2%
Optimized automated mailings via A/B testing
Developed and implemented multi-channel communication strategies (email, viber, sms, webpush)
Developed detailed technical tasks for developers, designers, and copywriters

Email Marketer

from 10.2023 to 05.2024 (8 months)
IT-Sprout, Дистанційно (IT)

•Email Funnel Creation: developed and optimized email marketing funnels to nurture leads and convert them into customers.
•Campaign Management: managed end-to-end email marketing campaigns, including planning, execution, and analysis to ensure high deliverability and engagement rates.
•Automation: implemented and maintained email marketing automation workflows to streamline communication and improve efficiency.
•Email Sending Platforms: utilized various email sending platforms such as Snov.io and SalesHandy to execute campaigns and track their effectiveness.
•Compliance: ensured all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM).

Digital Marketing Specialist

from 03.2021 to 08.2023 (2 years 6 months)
Koval IT, Дистанційно (IT)

Email Funnel Creation: Developed and optimized email marketing funnels to nurture leads and convert them into customers.
Campaign Management: Managed end-to-end email marketing campaigns, including planning, execution, and analysis to ensure high deliverability and engagement rates.
Automation: Implemented and maintained email marketing automation workflows to streamline communication and improve efficiency.
Email Sending Platforms: Utilized various email sending platforms such as Snov.io and SalesHandy to execute campaigns and track their effectiveness.
Compliance: Ensured all email marketing activities comply with relevant regulations (e.g., GDPR, CAN-SPAM).

Education

Vinnitsa National Technical University

Software Engineering, Вінниця
Higher, from 2022 to 2024 (2 years)

I hold a Master’s degree in Software Engineering from Vinnitsa National Technical University.

Vinnitsa National Technical University

Software Engineering, Вінниця
Higher, from 2018 to 2022 (4 years)

Bachelor's degree

Additional education and certificates

No additional education or certificates.

Knowledge and skills

  • Уважність
  • HTML
  • CSS
  • JavaScript
  • Git
  • SASS
  • GitHub
  • Bootstrap
  • TypeScript
  • Node.js
  • Webpack
  • Gulp
  • Adobe Photoshop
  • Angular
  • Digital-маркетинг
  • Google Ads
  • Розробка маркетингової стратегії
  • Google Analytics
  • SERM
  • Проведення рекламних кампаній
  • Уміння аналізувати

Language proficiencies

  • English — above average
  • Ukrainian — fluent

Additional information

Digital marketer with 3+ years of diverse experience in marketing. Actively involved in launching startups and continuously honing my skills in the marketing field.
Experienced and innovative professional with a product mindset, with both strategic thinking and technical knowledge, able to effectively apply a creative problem-solving approach to create marketing strategies that drive engagement and conversions.

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