Маріна

Marina Pavlovska
E-commerce Content & Catalog Manager
Kyiv, Ukraine
[open contact info](look above in the "contact info" section) (WhatsApp/Viber)
[open contact info](look above in the "contact info" section)

Profile

E-commerce content and catalog specialist with 6+ years of experience across leading Ukrainian and international
marketplaces (Rozetka, Etsy, own brand). Full-cycle experience: from supplier data processing and product matrix
structuring to SEO copywriting, visual merchandising, and content quality control. Proficient in CMS, 1C and Excel;
quick to adapt to new platforms (Magento, Shopify, WooCommerce).

Key Skills
• Catalog and product matrix administration: categories, attributes, navigation filters, SKU management
• Data cleaning and processing of large-scale supplier datasets
• SEO copywriting for product listings: Title, Description, alt tags, SEO-URL
• Visual Content & Product UX/UI: photo editing, image cropping, banner generation, video editing (Photoshop,
GIMP, Canva, CapCut, iMovie), ensuring clean layout and high visual standard for product cards
• CMS & tools: 1C, Excel, Etsy Admin; working knowledge of Magento / Shopify / WooCommerce
• Content moderation and quality-guideline compliance
• Languages: English (B1), Polish (B2)

Professional Experience

Content Manager & Producer | Legal Media Project, Freelance

2024 –2026
• Manage the full content cycle for a legal YouTube channel, from topic research to publication.
• Write scripts, titles and descriptions with a focus on video SEO: metadata, keywords, timecodes.
• Design thumbnails, banners and graphics; perform basic video editing.
Catalog Administrator / Content Manager | Rozetka.ua
2023 – 2024
• Processed large volumes of raw supplier data; performed data cleaning and analysis.
• Structured the catalog by grouping SKUs by attributes and technical parameters into a clear product matrix.
• Optimized site navigation by configuring category structures, filters and attributes to speed up product search.
• Moderated product listings for compliance with platform guidelines and quality standards.
Founder & E-commerce Manager | Andless, Sole Proprietor
2021 – Present — own business
• Launched an e-commerce brand from scratch, developing the product line and assortment structure.
• Own product photography, video content and photo editing (Photoshop, Lightroom, Canva).
• Manage the product catalog on the brand's own website and on Etsy, Rozetka, Kasta, Epicentr and Bravery.
• Handle pricing, order processing and customer service.
E-commerce Content Specialist | Makeup.ua / Panama.ua
2020 – 2021
• Created, populated and moderated product listings in internal CMS; managed IDs, SKUs and barcodes.
• Processed supplier data in Excel; maintained the product matrix in 1C (categories, attributes, filters).
• Performed duplicate detection, data verification and updates.
• Wrote SEO product descriptions (Title, Description, SEO-URL) and edited/retouched product images.
E-commerce Specialist (Freelance, International Markets) | Etsy Global Marketplace
2017 – 2019
• Created and optimized product listings, attributes, descriptions and search tags.
• Communicated with international customers and promoted products via Pinterest, Instagram and Facebook.

PR Manager Assistant / Project Coordinator | State Agency for Ukraine Promotion
May – June 2017
• Co-coordinated the official "Feel Ukraine" fan zone at Eurovision 2017, along with the "Open Podil," "Kyiv, I Love
You" projects and the "Kyiv" art award.
• Prepared and organized documentation, presentation materials and reporting.
Project Manager Assistant / Event Coordinator | Mystetskyi Arsenal
December 2015 – January 2016
• Supported the preparation and operations of the "Christmas Arsenal" festival (100+ events in the program).
• Managed interactive zones, guest assistance and venue navigation during peak attendance.

Education

National Academy of Culture and Arts Management (NACAM)

Master's Degree, Socio-Cultural Management (2017–2019)

Bachelor's Degree, Socio-Cultural Management (2015–2017)

Kyiv College of Mechanics and Technology

Junior Specialist Degree, Records Management and Information Analysis (2012–2015)

Languages

Ukrainian — Native
English — B1
Polish — B2