Дарина

KHARCHENKO DARYNA
Digital Content & Marketing Specialist | Web
Development | SEO | Business Informatics

Profile
Digital content and marketing specialist with 6+ years of experience in media and communication,
currently pursuing a Master in Business Informatics in France. Skilled in web development
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(WordPress/Elementor), SEO optimization, digital strategy, and content management. Strong
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analytical and editorial background, proven ability to adapt quickly and deliver results in international
LinkedIn and fast-paced environments.

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Professional Experience
Education
2025 – InnovGuide (Startup) — Web Development & Digital Marketing Intern
Master 1 of Business Designed and customized a showcase website with WordPress (Elementor).
informatics Performed on-page SEO optimization (content, tags, website speed).
University of Bordeaux Conducted competitor analysis and social media trend research.
(2024-2026) Proposed content and visibility strategy improvements.
Licence 1 of Computer
2018–2024 – NV / DK New Media — Chief Editor (Politics & Sociology)
Science
Led editorial team, managed digital publishing workflows.
University of Bordeaux
Supervised content creation and analytics for audience engagement.
(2023-2024)
Bachelor of Law 2019–2021 – Media Group Ukraine — Journalist & Digital Content Manager
National University of Kyiv-Mohyla Managed and curated digital content for the TV channel website.
Academy ( 2014-2018)
Implemented SEO, copywriting, and content strategies to boost traffic.
Coordinated with departments to ensure digital campaigns alignment.
Languages
2021–2022 – Centre for Adaptation of Civil Service to EU Standards — Head Consultant
English B2+
Policy analysis and project coordination under EU requirements.
French B2 Stakeholder collaboration and implementation of adaptation strategies
Ukrainian (native) .
2015–2021 – Legal Internships (Ukraine)
Russian (bilingual) Legal assistant and documentation support in courts and ministries.

Skills
Digital & Marketing Projects (full portfolio: Canva link)
Digital Communication & Media Ô Miel – Showcase Website (fictional client)
Content Writing & Editing, SEO rewriting
Digital Communication & Media Web design (Figma responsive), SEO-oriented content writing, HTML/CSS/JS integration
Research & Analysis (mobile-first), mini Meta Ads strategy.
Fact-checking, international news
analysis, qualitative & legal research. WordPress Projects
Visual Content Creation Custom site design, plugin integration, competitor analysis, Agile teamwork (daily
stand-ups).
Programming & Data
Python, JavaScript, C/C++ (basics), SEO & Content Writing
HTML, CSS, SQL, Excel, Google Sheets,
B2B marketing articles (TradeMaster), digital communication & editorial management.
MySQL, PostgreSQL.
Keywords: digital marketing, SEO, SEM,
Google Analytics, Google Ads, Meta
Visual & Media Creation
Finance & Investment, Legal
Ads, content marketing, WordPress,
Elementor, HTML, CSS, JavaScript,
Python, SQL, responsive design, UX/UI,
Posters, video editing (CapCut, Canva), event & editorial photography.
Asset evaluation, market analysis, project management, Agile, Scrum,
social media marketing, community

simulated portfolio management, management, A/B testing

drafting & analysis of contracts, legal
notes, compliance Certificates
Certificate of successful completion of the Business English course
Mediation and dialogue skills for public service
Interests: Digital marketing, web
development, investment, Training course European mechanism of human rights

psychology, fitness. Mental health first aid certificate
Fitness instructor certificate
ENLIVE virtual exchange project
Certificat en nutrition