Ірина

IRYNA BUTKO CONTACTS
Resilience Strategist | Executive Producer | [открыть контакты](см. выше в блоке «контактная информация»)
Brand Strategist Expert in Communications for [открыть контакты](см. выше в блоке «контактная информация»)
Mil-tech, Defense, National Impact Initiatives Linkedin / Facebook / Instagram

SUMMARY KEY PROFESSIONAL EXPERIENCE
Creative leader with over 6 years of 07/2025 - PRESENT
experience developing and executing
strategies for national and defense-related STRATEGIC CREATIVE CONSULTANT | EXECUTIVE PRODUCER
initiatives. (SELF-EMPLOYED)
Specialized in full-cycle Executive Production:
Ministry of Finance & Tax Service: Coordinated the
from ideology and identity to high-level
"Taxes Protect" campaign. Developed a visual strategy
stakeholder engagement (Opinion Leaders) and
and "narrative of responsibility" to support national
complex production management. Proven track
defense.
record of collaboration with the Ministry of
Ministry of Veterans Affairs: Produced the launch
Finance, the Ministry of Veterans Affairs, and the
campaign for veteranpro.gov.ua, focusing on civic
defense sector.
accountability and support systems.
I combine a visionary approach with a deep
Cultural Diplomacy: Executed a grant-based
understanding of information security and
performance with the Institute of National Remembrance;
resilience in high-stakes environments.
managed full-cycle production and stakeholder
engagement.
EDUCATION
03/2023 – 07/2025
Volodymyr Vynnychenko Central Ukrainian
State University
CREATIVE PRODUCER AT HMD UKRAINE (EX-NOKIA)
Faculty of Philology
Specialization: “Ukrainian language, Ukrainian Scaled HMD’s market presence to achieve the 2nd highest
literature, English language, foreign literature” smartphone sales volume in Europe (Ukraine region) within
24 months.
CORE COMPETENCIES Secured 1500+ publications and integrations in top-tier
media (Gagadget, Speka, itc.ua, Mezha Media).
Resilience & Content Strategy: developing Managed full-cycle Influence Marketing and expert
ideological frameworks and narratives of engagement to promote innovative tech products.
resilience.
Executive Production: full-cycle media 08/2020 – 05/2022
production management from script and art
direction to final release. PRODUCER, TABASCO CREATIVE AGENCY
Opinion Leadership & Guest Management:
Managing end-to-end execution of non-standard brand
engaging military experts, artists, and key
challenges.
stakeholders.
Developed and implemented the creative and
Mil-tech & Defense Context: deep
communication strategy for a Kyiv Mayoral election
understanding of UAV operations (KoloFLY
campaign.
graduate), info-security, and military
Launched "Metinvest Polytechnic" (Mariupol), the first
communications.
private technical university in Ukraine, into the educational
Project Management: leading
market.
multifunctional teams and managing
Managed the development and defense of communication
external contractors/vendors.
strategies for leading national FMCG brands.

ADDITIONAL INFORMATION 01/2018 – 10/2020

Defense: Certified UAV Operator (KoloFLY,
PROJECT MANAGER, MEDIA PARTNERSHIP BUYING (MGU)
2023) and project ambassador.
Cultural Diplomacy: Organized 2 Managed full-cycle PR and media campaigns for major
international charity tours for Ocheretiany industrial and retail leaders: DTEK, FUIB (PUMB), TSUM,
Kit across 4 European countries (2022). and OLL.TV.
Social Impact: Developed "You Are a Star" Handled media planning, digital execution, and direct
transformational game; conducted 20+ negotiations with national outlets to maximize reach and
sessions for 100+ participants (2024). ROI.
Leadership: Graduate of the International Oversaw budgeting, contract management, and strategic
Integral Coaching School (2019). reporting for C-level executives.