Контактная информация

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Опыт работы

Product manager

с 05.2022 по 12.2022 (7 месяцев)
Skilsetter.io, Київ (Освіта, наука)

Achievement:
Launched the MVP project.
Result:
Customer Acquisition Cost (CAC): $5.
Revenue for One Order: $40.
Profit per order: $30.
Percentage of Repeat Purchases (Retention Rate): 30% of customers make repeat purchases.
Average number of orders per repeat customer per year: 2.5.
Lifetime Customer Value (LTV) within 1 year: $75.
Retention rate: 30%.

Duties
Professional training of a product manager based on a product case:
Definition of CA and business model;
Economics and Product Metrics Unit;
Competitors, market, leadership strategies;
MVP development;
Agile, sprints, team;
No-code development (API integration; bot development; mobile application development for MVP on Glide App)

Account manager

с 05.2021 по 07.2023 (2 года 2 месяца)
Royal Canin, Херсон (Оптова торгівля, дистрибуція, імпорт, експорт)

Increased market sales among assigned clients by 15% for the product.
Implementing a program for developing customer sales based on focal KPIs.
Having implemented a monitoring program for clients' commercial policies, this reduction has been given.
Having developed a plan to increase sales for the coming two years.
Languages:
Development and promotion of strategy for the development of the Ecomm channel.
Analysis and significance of key indicators of activity.
Control of contractors to carry out necessary corrections and modifications related to the content of partner sites.
Sales planning, budgeting and development of a complex of inputs to increase sales.
Conducting ongoing negotiations, confirming and expanding approaches to increase sales in the future.
Coordination of the activities of all participants in the project is consistent with strategy. - Participation in the development of marketing activities and promotions.
Coordination of all stages of advertising campaigns according to schedule.
Control of advertising and marketing campaigns.
Monitoring the activities of competitors.
The special profile of key clients and the future of long-term contracts.

PPC specialist

с 01.2015 по наст. время (10 лет 7 месяцев)
Zifra, Херсон (Маркетинг, реклама, PR)

Having implemented 50+ projects of varying complexity from scratch (services, e-commerce, monoproducts)
River advertising turnover is 50 thousand. dollars;
Increasing conversions from 1% to 3.5%;
Reducing ineffective spending by 30%;
Languages:
Preparation of a media plan;
Setting up advertising campaigns and analytics Google Ads, Google Shopping, Facebook Ads, Google Analytics, GTM;
Collection of semantics, written dumb;
Unblocking Google Shopping accounts;
Basic SEO optimization of landing pages;
Work with clients (search, communication, negotiations)
Project management (management of projects, preparation of documentation, work with a team, development of technical specifications, control over the execution of schedules and deadlines);
Management of a team (of 5 types) of financial documentation;
Analytics of robotic teams;
Adjustment of business processes;
Portfolio website https://www.cifra7.ks.ua/;

Образование

The Open University

Professional manager, Вся Україна
Высшее, с 2011 по 2012 (1 год)

Знания и навыки

• MS Excel
• MS Office
• MS Word
• MS Outlook
• Управление персоналом
• AmoCRM
• Google Analytics
• Google Ads
• Умение анализировать
• CRM
• Ведение переговоров
• Google
• Facebook
• Facebook Ads Manager
• Финансовый менеджмент
• Tilda
• Реклама
• SUPA
• Crello
• Организация и управление продажами
• Упаравление маркетингом
• Проведение переговоров на уровне первых лиц
• Реализация проектов
• Управление продажами(объем от 1-го млн до 4500 млн USD в год)
• Управление персоналом(руководил командой от 10 до 45-ти человек)
• Реализация маркетинговых активностей(бюджет 100 тыс USD)
• Управление бюджетом(управлял бюджетом 100 тыс USD)
• Digital-маркетинг
• Налаштування контекстної реклами
• SEO
• Розробка маркетингової стратегії
• Google Search Console
• Лідогенерація
• Google Tag Manager
• WordPress
• Розрахунок ROMI
• Serpstat
• Робота із запереченнями
• Холодний продаж
• Продаж B2B
• Користувач Бітрікс24
• Прямий продаж
• Уміння аналізувати

Знание языков

• Английский — средний
• Украинский — свободно
• Русский — свободно