Head of CRM

Responsibilities:

• Leading CRM department — more product, less operation stuff.
• Roadmap of the department creation and management, give strategic input to the CRM management;
• Daily collaboration with content/product/analytics team.
• Analyze user behavior and hypothesize a way to significantly improve customer engagement metrics;
• Describe, formalize and manage to lead the full cycle of hypothesis validation about players life cycle and enduring player’s motivation
• Set up, test and analyse Email, SMS and other promotion campaigns;
• Contribution to campaign offers and follow-up after campaign execution;
• Sharing ideas within retention team for potential improvements and campaigns;

Requirements:

• 2+ years of experience in Product/the field of CRM;
• Hands-on experience with product hypothesis validation for all funnels (Reg2FD, FTD, STD, triggers to increase gaming activity);
• Successful experience with cross-sale and up-sale mechanics, data-driven approach to work;
• Experience with user segmentation and personalization of offers;
• Deep understanding of gamification tools and mechanics;
• Knowledge of various CRM systems and platforms for campaign management.
• Strong understanding of data analytics (GA, Hotjar, Power BI or equivalent). Ability to independently conclude data.
• Experience in gambling is a must;
• Experience in communication management;
• Level of English language — B1