Head of CRM
Геймдев
IT;
250–1000 співробітників
Київ
Повна зайнятість. Досвід роботи від 1 року.
Опис вакансії
Responsibilities:
- Leading CRM department — more product, less operation stuff.
- Roadmap of the department creation and management, give strategic input to the CRM management;
- Daily collaboration with content/product/analytics team.
- Analyze user behavior and hypothesize a way to significantly improve customer engagement metrics;
- Describe, formalize and manage to lead the full cycle of hypothesis validation about players life cycle and enduring player’s motivation
- Set up, test and analyse Email, SMS and other promotion campaigns;
- Contribution to campaign offers and follow-up after campaign execution;
- Sharing ideas within retention team for potential improvements and campaigns;
Requirements:
- 2+ years of experience in Product/the field of CRM;
- Hands-on experience with product hypothesis validation for all funnels (Reg2FD, FTD, STD, triggers to increase gaming activity);
- Successful experience with cross-sale and up-sale mechanics, data-driven approach to work;
- Experience with user segmentation and personalization of offers;
- Deep understanding of gamification tools and mechanics;
- Knowledge of various CRM systems and platforms for campaign management.
- Strong understanding of data analytics (GA, Hotjar, Power BI or equivalent). Ability to independently conclude data.
- Experience in gambling is a must;
- Experience in communication management;
- Level of English language — B1
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