Lead Generation Specialist (LinkedIn, B2B)

About us

GoodWave Solutions builds internal systems, automation, integrations, and web/mobile products for B2B and SaaS companies in Europe and the US.

About the role

We are building LinkedIn outbound from scratch across several company accounts using Sales Navigator and LinkedHelper. A research specialist provides verified lead lists; sales conversations and calls are handled by the sales team.

You will own campaign operations: write message sequences, design campaign structure, set up tracking, run outreach, keep accounts safe, and ensure nothing stalls. All accounts belong to the company; every sequence goes out only after approval.

What you’ll do:

• Write message sequences from scratch per ICP and offer: connection request, follow-ups, breakup; A/B variants
• Design the campaign structure: segments, sequence steps, personalization fields, sending schedule per account
• Set up and run campaigns in LinkedHelper
• Keep all accounts safe: daily limits per account, warm-up, no duplicates, no re-messaging old contacts, no cross-account overlap on the same leads
• Monitor inboxes, tag replies (interested / not now / no / out of office), and pass interested replies to the sales team the same day
• Build and maintain the tracking sheet; send a short weekly report: sent, accepted, replied, interested, calls booked
• Test and iterate: change copy, segments, and timing based on the numbers
• Give feedback to the research specialist on list quality and ICP fit

Requirements:

• 1+ year of B2B lead generation with LinkedIn as the main channel
• Hands-on with Sales Navigator and at least one automation tool (LinkedHelper, Expandi, Dripify, Waalaxy, Linked Radar, etc.)
• You know LinkedIn limits and how to keep an account from being restricted
• Confident with Google Sheets / Excel: filters, dedup, VLOOKUP, simple pivots
• Written English at Upper-Intermediate or higher
• You can show a campaign you ran: audience, volume, acceptance and reply rates, what you changed and why

Nice to have:

• Experience generating leads for IT outsourcing /custom development companies
• Apollo, Phantombuster, Clay, Lemlist/Instantly (we may add email later)
• Basic CRM experience (HubSpot, Pipedrive)

How we measure success:

• Campaigns: sent on schedule, within limits, no account restrictions
• Reply rate and interested-reply rate per campaign
• Interested replies handed to the sales team within 24 hours
• Weekly report delivered on time with accurate numbers

You’ll get:

• Work among people who think about growth
• Valuable experience in an IT company
• Remote, 40 hours/week, flexible schedule with 3+ hours overlap with CET
• Contract / FOP cooperation
• 1-month paid trial
• Competitive salary
• Friday — no-calls day

Your path to starting work:

1. Application
2. Intro call — 15 min
3. First interview about previous experience
4. Second interview about skills
5. Start of 1-month paid trial

Important: write the code word START in your cover letter. Candidates without the code word will not be considered. Interested in the role? We’re looking forward to your CV.