Marketing Specialist (B2B, U.S. Market)

*Please note that we only consider CVs submitted in English.

About the job

RAM International Shipping is looking for an experienced Marketing Director to lead and execute marketing initiatives for the U.S. market.

This role is a good fit for someone who understands B2B marketing, can work independently, is comfortable using AI tools in day-to-day marketing, and knows how to turn business goals into clear campaigns, content, and lead-generation activities.

Key Responsibilities

• Develop and execute B2B marketing initiatives for the U.S. market
• Plan and manage content across LinkedIn, email, social media, and other relevant channels
• Support lead generation and outbound marketing campaigns
• Create and optimize marketing materials for different services and target audiences
• Work closely with sales and operations teams to understand priorities and turn them into marketing campaigns
• Manage company and employee LinkedIn presence
• Coordinate with designers, content creators, and external contractors
• Track marketing performance, prepare reports, and identify opportunities for improvement
• Research competitors, target markets, industries, and potential customer segments
• Use AI tools to improve research, content creation, campaign development, analysis, and marketing workflows
• Support website updates, SEO content, PR, events, and other marketing projects as needed

Requirements

• English level B2+ or higher — strong written and verbal communication is required
• Previous experience working with the U.S. market
• Proven experience in B2B marketing
• Strong understanding and practical use of AI tools for marketing
• Experience with content marketing, email marketing, lead generation, and social media
• Strong research and analytical skills
• Ability to manage multiple projects and priorities independently
• Good understanding of marketing performance metrics and reporting
• Experience working with CRM, marketing automation, or outreach tools is a plus

Nice to Have

• Previous experience in logistics, freight forwarding, transportation, supply chain, or e-commerce
• Experience with HubSpot
• Experience with LinkedIn marketing and employee advocacy
• Familiarity with outbound tools such as Apollo, Smartlead, Instantly, or similar platforms
• Experience managing contractors or a small marketing team

What We’re Looking For

• We need someone who is proactive, organized, curious, and comfortable taking ownership. This is not a role where every task will come with detailed instructions. We’re looking for someone who can understand the business, identify what needs to be done, suggest ideas, and move projects forward.

Experience with the U.S. market and strong English are essential. Logistics experience is a strong advantage, but not required.

Key requirements and skills

• English — advanced, Ukrainian — fluent
• Work experience more than 2 years