Contact information

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Work experience

Internet marketing manager

from 07.2022 to 08.2023 (1 year 1 month)
SKINFOOD, Seoul (Краса, фітнес, спорт)

> Strategic Planning and Budgeting
Led strategic marketing planning and budgeting to drive brand growth and profitability
> Media Buying (Meta Ads)
Executed media buying in eight markets, reaching 36M+ and boosting brand visibility. Boosted 80+ ad campaigns' CTR from 0.5% to 10% through strategic A/B testing
Countries: US (Amazon), Japan (Qoo10), SG, MY, TH, TW, VN (Shopee)
> Influencer Marketing
Partnered with 30+ influencers, doubling follower count and enhancing brand visibility
> Social Media Marketing
Managed SNS channels, implementing engaging content that lifted the engagement rate from 1% to 3% and doubled the follower count

Marketing manager

from 05.2021 to 07.2022 (1 year 2 months)
Beauty Skin, Seoul (Краса, фітнес, спорт)

> Market Entry and Sales Growth
Pioneered the brand's entry into the new market from scratch, achieving over 400% increase in sales within the first few months and reaching 2 million people via marketing campaigns
> Campaign Design and Execution
Oversaw all marketing planning, including sales strategies, campaign design, and event planning
> E-commerce Development (SHOPIFY)
Independently developed and managed the e-commerce website on Shopify, facilitating the brand's expansion
> Influencer Collaboration
Orchestrated a successful influencer marketing campaign with 80 influencers, which led to a 3,000% follower increase in 3 months and amplified brand recognition.

Client manager

from 10.2019 to 07.2020 (9 months)
LeeMoonWon Clinic, Seoul (Медицина, охорона здоров'я, аптеки)

> Sales Growth and Customer Relationship
Strengthened customer relationships, contributing to an 87% YoY sales increase
> Language Services and Consultation Support
Supported clear communication in medical consultations through Russian and English interpretation and Korean to Russian/English translations
> Logistics Management
Handled EMS delivery logistics, including packing and document management, to ensure smooth operations
> Social Media Management and Content Creation
Managed social media and homepage updates, bolstering online visibility and user engagement through crafted visuals.

Education

Yonsei University

Graduate School of International Studies, International Cooperation Development, Seoul
Higher, from 2017 to 2019 (2 years)

Master degree
Major: International Cooperation Development

Київський національний університет імені Тараса Шевченка

Інститут Філології, Корейська мова, Київ
Higher, from 2013 to 2017 (4 years)

Knowledge and skills

Language proficiencies

• English — fluent
• Korean — advanced
• Ukrainian — fluent