Mykola

Contact information

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Work experience

Leader of professional channel (head of sales)

from 07.2017 to 08.2023 (6 years 1 month)
Representative office of Grohe AG in Ukraine https://www.grohe.ua/uk_ua/, All Ukraine (Wholesale, distribution, imports, and exports)

RESPONSIBILITIES:

Creation and implementation of a Business development plan.
Regularly evaluate and adjust the plan to achieve company goals.
Build and maintain strong, long-lasting customer relationships;
Developing and implementation of the Company's strategy: market analysis and trends, identifying opportunities for growth, setting goals and objectives, and creating action plans to achieve them.
Identify and prospect new business opportunities. Run market research: analyze market data and provide insights, customer trends, consumer needs and market competition.
Implementation of new product lines, developing effective product matrix for various sales channels and target audience.
Creation and implementation of promo-campaigns.
P&L analysis, regular updates on business development activities and progress towards goals.
Team management 24 people (4 direct, 20 subordinates), very low people rotation (1 per 3 years)


Achievements:

Responsible for 70+% of company’s sales
Strong sales increase 15-20% each year (while 4-5% market increase) Increased customers amount +25% on highly conservative market
“Shelf space” increased 2-3 times (depending on customer)
Developed high level of loyalty to brand in professional customer groups: sales people, designers, installers.

Country manager in Ukraine

from 06.2016 to 07.2017 (1 year 1 month)
SPETROTEC ltd - telematics and security systems https://www.spetrotec.com/, All Ukraine (Security, guarding, defense)

It was temporary one-year contract in order to close one big agreement.



Full product support on territory of Ukraine for Spetrotec solutions.
Implementation of product line in accordance with Global contract of Spetrotec company and Local customer (NDA).
Establishing sales network thru car-dealers, auto service station, car shop, lock-shops.
Control of import procedures, clearance, certification in Ukrainian State Centre of Radio Frequencies.

Key Account Manager

from 06.2016 to 07.2017 (1 year 1 month)
LLC Grundfos Ukraine https://www.grundfos.com/ua, All Ukraine (Wholesale, distribution, imports, and exports)

RESPONSIBILITIES:

Creation and implementation of sales plans, monitoring of their performance.
Control of quantitative and qualitative distribution, supply, and debtor debts.
Development and implementation of motivating programs for sales staff of dealers andInstallers? Negotiations with the DIY networks of diversification, various sales-campaigns.
Providing technical calculations and closing deals in small regional project sales (2-5TEUR).
Performing technical and sales seminars\trainings for Installers
Analytics based pricing market research (market size, demand and supply).
Development of policies mesh discounts for distributors and network clients.
Expanding customer’s base (Dealers, Installers).
Develop a plan for further development of the company and the necessary steps to achievethem.


Achievements:

Annual turnover increase 5-11% (while market size is decreasing)
Create installers base (CRM) from 0 to 500
Displacement competitors from the client's product portfolio
Opening of new 35 partners in 5 regions
ncreased customer loyalty to the brand (average market share increase in client’s portfolio 50%)
500+ small regional projects have been sold

Education

Kyiv National Economic University named after Vadym Hetman

International economics and management, Kyiv
Higher, from 2004 to 2009 (5 years)

Knowledge and skills

Language proficiencies

• Ukrainian — fluent
• English — above average
• German — beginner

Additional information

Driver's license cat. B, experience since 2006.
Advanced user of MS office, SAP, CRM
from March 2022 to October 2022 served in the ranks of the National Guard of Ukraine on mobilization. Dismissed, I have a deferment from the draft.