Huba

Huba Yehor

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Telegram(@Egor_G13)
Email: [open contact info](look above in the "contact info" section)
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Work Experience:
✓ Lead Generation & Paid Media: Development and execution of strategies to attract leads via Meta platform
(Instagram, Facebook) and Google Ads. Creation of media plans, budget allocation, performance monitoring, and
optimization to ensure ROI;
✓ Project Management: Client communication and coordination of the lead generation and SMM teams to ensure
efficient campaign execution and results;
✓ Client & Sales Alignment: Coordination with sales teams for lead processing, quality control, and performance
tracking. Regular analysis of lead sources, conversion rates, and funnel effectiveness;
✓ Website Development & Optimization: Preparation of technical specifications for website development and
continuous optimization to improve user experience, conversion rates, and SEO performance;
✓ Brand development: creation of a brand book, development of brand positioning, and formulation of a marketing
growth strategy;
✓ Email Marketing: Strategy development, domain setup (DNS/health), text and HTML template development, testing,
working with senders, and analyzing statistics and conversions;
✓ Creativity and Content: Writing scripts for TikTok, Meta, Google, Amazon videos, briefs for creatives and design
development, post texts, and content planning;
✓ CRM Setup & Optimisation: preparation of technical specifications for CRM implementation, development and
optimisation of sales funnels, integration of third-party tools, creation of lead communication scripts, and reporting &
analytics;
✓ Idea Generation for Blogger Search: Developing and testing hypotheses on search effectiveness;
✓ Blogger Communication: Negotiating collaboration terms, KPIs, scripts, and material delivery;
✓ Competitor Analysis: Traffic, social listening;
✓ Launching new products and brands on the market: full-cycle management from idea to launch;
✓ Development and implementation of marketing and branding strategies;
✓ Pricing: formation and control of pricing policy for new and existing products;
✓ Product portfolio management: efficiency analysis, optimization, and assortment development;
✓ Market and competitor analysis, conducting research;
✓ Analysis and identification of target consumer market segments for product offerings;
✓ Developing and executing trade marketing activities: promotions, BTL campaigns;
✓ Creating advertising materials/creatives, logos, packaging design in collaboration with designers;
✓ Planning and controlling the marketing budget;
✓ Presenting and approving new projects;

Additional Skills:
Meta Ads Manager, Google Ads, Amazon SC/Ads, Adobe Photoshop/Illustrator, Figma, CapCut, Helium, Notion, Click
Up, 1 С, Microsoft office;
English (intermediate), Ukrainian, Russian;
Basic knowledge of testing, SQL, HTML/CSS, technical documentation.

Work Experience:

Marketing & Lead Generation Project Manager 14.03.25 – present Hi-Human agancy
Brand Manager for 1 startup project (FMCG - 14.10.24 – 28.02.2025 (5 mo) AZP PROJEKT SP. Z O.O.
Grocery)
 External traffic/content manager Amazon 01.12.23 – 13.10.2024 (11 mo) Beetsmill LLC
PPC manager Amazon 2 mo "A Agency"
Brand Manager (FMCG - Grocery) 01.03.20 – 14.07.23 (3 y. 5 mo) ТОВ "Snack Production"
Trade Marketer 01.04.19 – 1.03.20 (1 y.) ТОВ "Snack Production"
Senior Category Manager 01.03.17 – 28.12.18 (1 y. 10 mo) ТОВ "Стиль Д"(мережа
магазинів «ProStor»)
Supply Equipment Manager 01.07.16 – 01.03.17 (7 mo) ТОВ "Стиль Д"(мережа
магазинів «ProStor»)
Sales and Procurement Manager for Commercial 15.03.12 – 01.07.16 (4 y. 5 mo) ПП "Стиль-Центр"
Equipment
Credit Inspector 01.11.11 – 01.02.12 (4 mo) ТОВ "Дельта Банк"
Corporate Sales Manager 30.05.11 – 01.10.11 (6 mo) ПАО КБ "Приват банк"

Education:
PM course Genius Academy (2026) ;
PPC Manager Amazon Course (2023) ;
Marketing Strategy Course by Baggage.School (2022) ;
Figma Basics Course (online service for interface and prototyping) (2022) ;
"Software Testing, Basic Web, SQL" Course at SkillUp Academy (03.01.19 - 06.30.19) ;
Ukrainian State Chemical-Technological University, Marketing (Specialist) (09.01.06 - 06.23.11).
Hobbies:
Reading literature, watching educational videos, courses (self-education);
Riding on different boards, sports, movies, music.
About Me:
"Live as if you were to die tomorrow. Learn as if you were to live forever. "