Alexander

Contact information

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Work experience

Marketing Consultant

from 07.2023 to now (10 months)
Contract projects, Киев (Маркетинг, реклама, PR)

Consulting businesses on branding, marketing and communication
- brand strategy
- marketing & communication strategy
- creative & advertising strategy
- digital strategy
- creative content and performance marketing campaigns

Head of Creative & Brand Marketing

from 01.2023 to 06.2023 (5 months)
iGaming Company (NDA), Київ (IT)

- Developing creative & communication marketing strategies for iGaming & betting products for the markets of Europe, Turkey, Kazakhstan, Brazil, India
- Overseeing day-to-day implementation of promotional, PR, advertising, content, design activities
- Analyzing gambling markets (market, competition, company products) to find opportunities for growth
- Developing the company’s brand (added value, unique proposition, branding)
- Contributing to the overall growth of the business
- Managing communication, creative, content & design teams

Promo Director

from 06.2021 to 06.2022 (1 year)
1+1 media, Київ (ЗМІ, медіа)

Achievements

- Leading and organizing the work of the marketing promo department
- Producing marketing campaigns that provide top viewing ratings in the category and increase the channel’s income
- Developing advertising communication campaigns for key big shows, premier series and key national PSA campaigns
- Helping the channel to become profitable for the first time in its history by attracting more viewers and commercial clients
- Getting recognized by The Promax Awards (the European awards for entertainment marketing industry)

Functionality

- Defining brand positioning and consistent brand messaging
- Providing creative brand vision and effectively communicating it to colleagues and stakeholders
- Compiling and verifying creative briefs with brand stakeholders
- Owning creative and production process to ensure communication and brand integrity
- Organizing the wholesome creative and production process: goal setting, ideation, idea selection, production
- Ideating and producing integrated, digital, video, social, outdoor marketing campaigns (brand product, brand image, brand PR, PSA campaigns)
- Managing, leading and mentoring cross-functional teams: copywriters, art-directors, designers, video editors, directors, producers
- Fostering a culture that is conducive to breakthrough creative solutions
Staying abreast of cultural trends that affect clients’ audiences
- Constantly improving the efficiency of the promo and production department
- Attracting and hiring qualified talents

Creative Director | Brand Strategist

from 04.2020 to 05.2021 (1 year 1 month)
Contract work, Київ (Маркетинг, реклама, PR)

Clients: Microsoft Europe, Borjomi, River Mall
- Creating brand strategy and marketing communication for a number of clients

Brand Strategy & Marketing Consultant

from 06.2018 to 05.2020 (1 year 11 months)
Crypto Marketing Agency (NDA), Київ (IT)

- Developing and launching marketing communication strategies for blockchain and crypto related products
- Consulting on communication and creative executions of marketing campaigns
- DeFi and crypto wallets projects

Creative Director | Brand Strategist

from 09.2017 to 03.2020 (2 years 6 months)
MEX a member of HAVAS, Київ (Маркетинг, реклама, PR)

Achievements

- Multiplying the advertising agency business & client portfolio by over 500% via delivering creative communication products and advertising campaigns
- Winning the title of the Best Creative Agency of Marketing Services in Ukraine 2018

Functionality

- Representing the agency at the top level during client negotiations, presentations and communication strategy sessions
- Defining brand positioning, added value proposition and strategy for various brands, products and services
- Developing creative advertising platforms (multimedia, digital, performance, experiential, design identity) for digital, mobile, offline products
- Leading & organizing the whole work cycle of the creative department (briefings, work prioritizing, idea generation, idea selection, idea production) & raising creative product standards of the agency work
- Managing, coaching & inspiring creative teams
- Conducting brainstorm sessions with client marketing teams
- Providing creative & strategic vision for brands & products
- Raising brand awareness and sales by delivering breakthrough & innovative advertising campaigns
- Giving masterclasses on the best creative practices

Clients: Vodafone, National Geographic, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb

Digital Creative Director | Creative Copywriter

from 04.2015 to 08.2017 (2 years 4 months)
Freelance | Lapiz De Bits Bogota, Colombia; Cheil Ukraine, Havas Worldwide Digital Ukraine, AdBakers Digital Ukraine, Aimbulance, Київ (Маркетинг, реклама, PR)

- Infusing creative excellence into brand communication
- Getting 5 publications in Lurzer's Archive

- Creating and launching content & digital advertising campaigns
- Organizing work of creative groups
- Developing marketing communication campaigns in various media: digital, print, experiential, social
- Conducting brainstorms, generating ideas, writing scripts, stories, headlines, supervising production process

Clients: Samsung, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes

Creative Group Head

from 07.2014 to 03.2015 (8 months)
HAVAS Worldwide, Київ (Маркетинг, реклама, PR)

- Leading creative teams, conducting presentations to clients
- Developing & launching advertising campaigns: multichannel, print, video, digital
- Generating brand communication ideas, writing video scripts, slogans, copies, conducting creative supervision of production process
- Pitching for new business

Clients: Mondelez, Jacobs, Arkada Bank

Creative Group Head

from 08.2011 to 07.2014 (2 years 11 months)
Young & Rubicam Ukraine, Київ (Маркетинг, реклама, PR)

- Helping Danone brands enlarge market share and raise image awareness via delivering creative communication products and advertising campaigns

- Inspiring, organizing & leading work of creative teams
- Directing team activities to raise the agency's standards of creative excellence and profitability
- Leading brand teams, conducting presentations to clients, supervising production process
- Contacting clients on the top level to ensure wholesome brand development
- Developing creative strategies & brand communication platforms, developing & launching advertising campaigns

Clients: DANONE, EBA, new business pitches

Senior Creative Copywriter

from 06.2007 to 07.2011 (4 years 1 month)
BBDO, Kyiv, Київ (Маркетинг, реклама, PR)

- Won Eastern and Central Europe awards on creativity and effectivity in advertising communication
- Helped the agency to rise from the 16th to the 3rd place in the 2008/2009 Ukrainian creativity ratings
- Made the most effective integrated campaign of the year for Pepsi, winning Grand-Prix of Effie Awards Ukraine
- Made the most creative online video & print of the year, according to Kyiv International Advertising Festival

- Leading art-directors and designers on projects
- Creating integrated, TV, radio, press, outdoor advertising communication campaigns
- Generating Ideas, writing slogans, headlines, body copies, scripts, supervising sound design and dubbing
- Pitching for new business

Clients: Mars Ukraine, Pepsi Ukraine, Nemiroff, Bayer HealthCare, Tetra Pak, Societe Generale Group, Slavutich Carlsberg Group, Masterfarm, Astelit, Effie Awards Ukraine, Revo Energy, EGO

Education

Zaporizhia National University, Ukraine

Department of Foreign Languages, Master of Philology, summa cum laude graduate. Translation; teaching of English, German, and theory and practice of translation., Запоріжжя
Higher, from 2000 to 2005 (5 years)

Additional education and certificates

London Business School, Brand Management: Aligning Business, Brand and Behaviour, Coursera

2023

Connective Brand Strategy, D&AD

2022

Viral Marketing and How to Craft Contagious Content, The Wharton School, Coursera

2017

Storytelling in Advertising by D&AD, Futurelearn

2016

Total Work in Advertising by BBDO University

2010

Selling Advertising Ideas, by BBDO

2008

Knowledge and skills

Language proficiencies

• English — fluent
• Ukrainian — fluent
• Russian — fluent

Additional information

VALUE
I make people want brands and products.
I create and implement impactful marketing communication strategies that ensure companies’ long-term growth.

For this, I combine data driven decisions with break-through creative ideas and engaging executions in multi-channel marketing campaigns.

DOMAIN
Growth hacking
Strategic marketing
Brand and product marketing
Integrated marketing campaigns
Communication strategies
Performance marketing
Digital marketing
PR and event marketing
Influencer marketing
Social media marketing
Creative and content marketing
Marketing leadership

Business Growth
- Developing marketing and communication solutions that drive businesses and raise revenue in multiple industries, B2C, B2B segments
- Helping local and top global brands increase awareness, market share, sales via delivering business oriented marketing communication strategies and campaigns

Brand & Product Marketing
- Analyzing market trends, products, competition, consumer personas to find growth opportunities
- Developing product/brand value propositions through deep understanding of business needs, pain points, and goals of potential customers
- Building brand models and positioning to connect with specific target groups
- Creating unique, differentiated, consistent brand experience: visual identity, brand messaging, marketing assets across all touchpoints

Integrated Marketing Campaigns
- Identifying communication objectives, target audiences, and messaging across different channels and platforms
- Communication strategies and integrated marketing campaigns across all media touch points: TV, OOH, press, digital, websites, PR, events, video, social media, display media, SEA, emails, case studies, product demos, content, communication design
- Communication campaigns for brand awareness, products and services, promotion offers, demand generation, user acquisition, performance marketing, influencer marketing, go-to-market activities

Creative & Content Marketing
- Owning campaigns’ creative and production process: goal setting, briefing, ideation, selection, asset production
- Leading creative direction and brand storytelling across multiple formats and multi-media channels
- Employing compelling ideas for impactful and provocative creative campaigns that make brands and products outstanding and desirable

Leadership
- Developing and maintaining relationships and collaboration with C-level stakeholders
- Leading, managing and mentoring cross-functional marketing teams, 50+ experts (brand, marketing, PR, digital, creative, production)
- Setting and controlling internal business processes in the promo, creative, content department (project flow, decision-making, work load, performance)

Professional Awards
- Promax Awards Europe
- Lurzer's Archive, London, New York, Vienna
- Golden Hammer, Latvia
- Golden Drum, Slovenia
- Wow Done Awards Ukraine
- Kyiv International Advertising Festival Awards
- Art Directors Club Ukraine
- Effie Awards Ukraine
- Belarus International Advertising Festival
- Moscow International Advertising Festival