Contact information

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Work experience

Head of Multichannel Marketing

from 03.2024 to now (2 years 5 months)
Rifbar, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Achievements
- Growing business by entering MENA market
- Signing contracts with key distribution partners
- Entering new markets (Germany, Poland, UK)

Functionality
- Establishing the brand and producing all brand assets
- Developing new products
- Developing and launching marketing, brand, communication, creative strategies & campaigns: the USA, Europe, LATAM, MENA, Pacific Asia
- Collaborating with the sales & CRM team to acquire new B2B partners
- Holding presentations and negotiations with potential partners
- Managing cross-functional teams

Head of Creative, Digital & Brand Marketing

from 11.2022 to 02.2024 (1 year 4 months)
iGaming Company (NDA), Київ (IT)

Achievements
- Increasing player acquisition rate by 20-35%

Functionality
- Developing creative & marketing campaigns for iGaming & betting online products (Europe, Turkey, Kazakhstan, Brazil, India)
- Analyzing gambling markets to find opportunities for growth
- Managing teams and overseeing day-to-day implementation of growth, promotional, PR, advertising, content, design activities
- Collaborating with affiliate partners on growth strategies

Marketing & Creative Director

from 03.2021 to 08.2022 (1 year 6 months)
1+1 media, Київ (ЗМІ, медіа)

Achievements
- Attaining positive ROI for the first time in the channel’s history
- Achieving top viewing ratings in the category
- Increasing the number of commercial partners by 2500%
- Getting recognized by The Promax Awards (the European awards for entertainment marketing industry)
- Certificate of Honor from the Ministry of Culture and Strategic Communications of Ukraine

Functionality
- Leading and organizing the work of the marketing promo department
- Defining brand strategy, positioning, messaging, identity, tone of voice
- Ensuring differentiation and consistency of brand and omni-channel marketing campaigns
- Ideating and producing integrated, digital, video, social, outdoor marketing campaigns (brand product, brand image, brand PR, PSA campaigns)
- Raising creative standards of brand & marketing communication that provide more impactful results
- Managing, leading and mentoring cross-functional teams, internal & external
- Hiring talents

Creative Director | Co-Founder

from 01.2020 to 08.2021 (1 year 8 months)
Creative Right (creative advertising agency), Київ (Маркетинг, реклама, PR)

- Brand, creative, communication strategies and omnichannel marketing campaigns
- Clients: Novus, River Mall, fin-tech products

Creative Director | Brand Strategist | New Business

from 09.2017 to 03.2020 (2 years 7 months)
MEX a member of HAVAS, Київ (Маркетинг, реклама, PR)

Achievements
- Multiplying the marketing agency’s business & client portfolio by over 500%
- Winning the title of the Best Agency of Marketing Services in Ukraine 2018
- Enlarging the agency’s product & service portfolio

Functionality
- Representing the agency at the top level
- Presenting the agency’s services and selling them to clients
- Negotiating deals and collaborations with clients & partners
- Defining brand strategies for various brands, products and services
- Developing creative advertising platforms (multimedia, digital, performance, experiential, identity) for digital, mobile, offline products
- Leading & organizing the work cycle of the brand creative department and raising creative product standards of the agency work
- Managing, coaching & inspiring the agency teams
- Providing creative & strategic vision for brands & products

Clients: Vodafone, Data Group, Reckitt Benckiser, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb, National Geographic, Fox

Digital Creative Director

from 09.2014 to 08.2017 (3 years)
Digital Agency, Київ (Маркетинг, реклама, PR)

- Creating and launching content & digital advertising campaigns
- Organizing work of creative groups
- Developing marketing communication campaigns in various media: digital, print, experiential, social
- Conducting brainstorms, generating ideas, writing scripts, stories, headlines, supervising production process

Clients: Samsung, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes, Mondelez, Jacobs, Arkada Bank

Brand Creative Director

from 08.2011 to 08.2014 (3 years)
Данон, ГК (Данон Україна, Нутриція Україна), Київ (Харчова промисловість)

Achievements
- Helping Danone brands enlarge market share and raise image awareness via delivering creative communication products and advertising campaigns
- Achieving the best sales growth rates in the world for Activia brand
- Introducing unique innovative products to the market

Functionality
- Developing brand communication platforms & omnichannel advertising campaigns
- Inspiring, organizing & leading the work of brand, creative, production teams

Senior Creative Copywriter

from 01.2007 to 08.2011 (4 years 8 months)
BBDO, Київ (Маркетинг, реклама, PR)

Achievements
- Winning 50% of new clients
- Making the most effective integrated campaign of the year for Pepsi, winning Grand-Prix of Effie Awards Ukraine
- Winning Eastern and Central Europe awards on creativity and effectivity in advertising communication
- Helped the agency to rise to the top of creativity & marketing efficiency ratings

Functionality
- Leading art-directors and designers on projects
- Creating integrated, TV, radio, press, outdoor advertising communication campaigns
- Generating Ideas, writing slogans, headlines, body copies, scripts, supervising sound design and dubbing


Clients: Mars Ukraine, Pepsi Ukraine, Nemiroff, Bayer HealthCare, Tetra Pak, Societe Generale Group, Slavutich Carlsberg Group, Masterfarm, Astelit, Effie Awards Ukraine, Revo Energy, EGO

Education

Zaporizhia National University, Ukraine

Department of Foreign Languages, Master of Philology, Translation, Запоріжжя
Higher, from 2000 to 2005 (5 years)

Additional education and certificates

London Business School, Brand Management: Aligning Business, Brand and Behaviour, Coursera

2023

Connective Brand Strategy, D&AD

2022

Viral Marketing and How to Craft Contagious Content, The Wharton School, Coursera

2017

Storytelling in Advertising by D&AD, Futurelearn

2016

Total Work in Advertising by BBDO University

2010

Selling Advertising Ideas, by BBDO

2008

Knowledge and skills

• Strategic marketing
• Brand and product marketing
• Communication strategies
• Brand identity design
• Launch of new brands
• Integrated marketing campaigns
• Performance campaigns
• Digital marketing
• PR and event marketing
• Influencer marketing
• Social media strategy & content
• Multi-channel content campaigns
• Creative and content marketing
• Advertising
• Creative direction
• Brand video and visual assets
• Team management
• Creation of creatives
• Brand management
• Development of brand books
• Content marketing
• Content Creation
• Performance marketing
• Internet marketing
• Brand strategy
• Leadership
• Work with people

Language proficiencies

• English — fluent
• Ukrainian — fluent

Additional information

VALUE
I make people want brands and products.
I create and implement impactful marketing and brand strategies that ensure companies’ long-term growth.

For this, I combine data driven decisions with break-through creative ideas and engaging executions.

- Business growth
- Strategic marketing
- Brand and product marketing
- Integrated marketing campaigns
- Communication strategies
- Performance marketing
- Digital marketing
- PR and event marketing
- Influencer marketing
- Social media marketing
- Creative and content campaigns
- Omnichannel brand experience & storytelling

Business Growth
- Developing marketing solutions that drive businesses and raise revenue in multiple industries, B2C, B2B segments
- Helping local and global brands increase awareness, market share, sales via delivering business oriented & consumer centric marketing & brand strategies

Strategic Marketing
- Solving business challenges and growing brands by defining companies’ unique added value and communicating it in the most impactful way to increase awareness, customer acquisition, retention, loyalty
- Planning, developing and executing overall communication marketing strategies delivering on business goals

Brand & Product Marketing
- Analyzing market trends, products, competition, consumer personas to find growth opportunities
- Developing product/brand value propositions through deep understanding of business needs, pain points, and goals of potential customers
- Building brand models, positioning to connect with specific customers
- Creating unique, differentiated, consistent brand experience: visual identity, brand messaging, marketing assets across all touchpoints

Multichannel Marketing Campaigns
- Identifying campaign objectives, target audiences, and messaging across different channels and platforms
- Mapping overall customer journeys to impactfully deliver strategic messaging, brand values, benefits and attributes to consumers
- Overseeing creation & execution of integrated marketing campaigns across all media touch points: TV, OOH, press, digital, websites, PR, events, video, social media, display media, SEA, emails, case studies, product demos, content, communication design
- Monitoring brand consistency and campaign performance across all media channels

Creative & Content Marketing
- Providing creative lead & strategic guidance throughout the whole process of developing creative communication and brand content campaigns
- Owning campaigns’ creative and production process: goal setting, briefing, ideation, selection, asset production
- Leading creative direction and brand storytelling across multiple formats and multi-media channels
- Employing compelling ideas for impactful and provocative creative campaigns that make brands and products outstanding and desirable

Leadership
- Providing up-to-date strategic vision to produce effective marketing campaigns
- Developing relationships and collaboration with C-level stakeholders and key partners
- Leading, managing and mentoring cross-functional marketing teams, 30+ experts
- Setting and controlling internal business processes (project flow, decision-making, work load, functions, deadlines, performance) Hunting for talents, managing team conflicts

Professional Awards
- Promax Awards Europe
- Lurzer's Archive, London, New York, Vienna
- Golden Hammer, Latvia
- Golden Drum, Slovenia
- Wow Done Awards Ukraine
- Kyiv International Advertising Festival Awards
- Art Directors Club Ukraine
- Effie Awards Ukraine
- Belarus International Advertising Festival
- Moscow International Advertising Festival