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CRM-менеджер, Marketing Team Lead
- Employment:
- Full-time, part-time.
- City:
- Lutsk
Contact information
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Work experience
Менеджер маркетингових операцій / Маркетинг менеджер
from 02.2019 to now
(5 years 3 months)
Маркетинг, реклама, PR
Achievements:
- In collaboration with the CMO, I have formed a team of 30+ marketing managers, designers, and content managers.
- Organized the workflow with a work management tool that helped us to optimize the workload and keep the tasks under control.
- Simplified routine tasks for content managers (which allowed them to save about 30% of their time)
- Increased open rate, click rate and conversion up to 5% by optimizing email layout and content.
- Performed thorough market research and competitive analysis to increase customer interest.
- Optimized the work process by implementing new solutions for simplifying routine tasks
- Used AI chat-bots (for ex. Chat GPT / Google Bard / Microsoft Copilot) to simplify the work with: copywriting, analytics etc
- Created detailed manuals and trained 25+ marketing managers.
I've been working as a Marketing Team Lead in an iGaming company at the moment.
Responsibilities:
- Planning promotions for each month
- Communicating with customers, vendors, and other managers to determine their needs and resolve issues.
- Creating and managing tasks for front-end/back-end developers, a team of designers, content managers, and marketing specialists through Trello / ClickUp / Jira.
- Launching automated email campaigns, push notifications, SMS, SMM to increase revenue growth and customer interest (customer io / sendgrid / onesignal / twillio / messagewhiz)
- Final check and management of promotions on the website and emails.
- Improvements and fixes to email layouts and website pages (HTML/CSS).
- Monthly reporting on tasks that have been done with a detailed analysis.
- Finding solutions for non-standard problems. Daily assistance to colleagues in solving issues.
- Hiring high-level employees.
- Organizing workplaces for office and remote work.
Education
Національний Університет Львівська Політехніка
Комп'ютерні науки, Львів
Higher, from 2012 to 2018 (6 years)
Knowledge and skills
Language proficiencies
- English — above average
- Ukrainian — fluent
- Russian — advanced
Additional information
Відповідальний, уважний до деталей
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The candidate's resume is posted at https://www.work.ua/resumes/10156717